Niche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities i...
View articleA good content audit will help your sales team get off to a strong start, fuel strong marketing automation campaigns, encourage reuse of some of your ...
View articleColumnist Luke Summerfield offers a few of the many different ways to create great content for your blog without being the best writer in the world. R...
View articleBlack Friday and Cyber Monday are now over -- here are the main takeaways from this year and tips for marketing effectively in 2014. Read More...
View articleParminder Singh, newly appointed Twitter MD for Southeast Asia talks about the region's momentum for native advertising, social TV and a move towards ...
View articleDigital marketing can be cost-effective, but to make it really efficient, consider these trends that are likely to dominate. Read More...
View articleThe FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Read More...
View articleRather than hiding bad gifts and ugly Christmas sweaters, Jack Daniel's says consumers should instead photograph their awful gifts and share them acro...
View articleWell, at least the supervillain left his duckface at home. Despite the next Star Wars film not coming out for another two years, it looks like George ...
View articleA November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Read More...
View articleEspecially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will rea...
View articleiBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space that uses Bl...
View articleAs native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of you...
View articleThe data coming in to your Google Analytics account provides valuable information related to how the different keywords you target are performing. Wit...
View articleWhat people say and what people do are often very different things, but both are valuable to email marketers, especially when used together to paint a...
View articleAnd 6 tips on how companies could minimize the potential for a social media meltdown. Read More...
View articleOh, didn't you hear? Looking up is so last week, guys. Instead, Dominos is urging customers to #Lookdown in its new promotion, which offers a tongue-i...
View articleWith more than just a sarcastic nod to Amazon's announcement regarding its new Prime Air service, Waterstones has been quick to release a video about ...
View articleCentury 21's song released on YouTube, iTunes and Vimeo is the latest real-time marketing effort from the residential real estate brand. Read More...
View articleNielsen has bought Harris Interactive for $116.6 million, further advancing its social and digital insights for CPG and media clients. Read More...
View articleFour Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery. Read ...
View articleCoca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. Read More...
View articleThat said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for...
View articleMarketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data a...
View articleCold calling is not dead. It is hanging on, undead, ready to suck the life out of the caller and precious time from the unsuspecting soul that picks u...
View articleAlthough a few 2013 holidays have passed, it's not too late to leverage the power of CRM and capture added sales for the rest of the holiday shopping ...
View articleIn a bid to increase efficiency, the world's largest online retailer is in plans to deliver goods to customers via drones, an operation more commonly ...
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