The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an...
View articleThe brand’s Sweater Generator has resulted in nearly 18,000 virtual sweaters in its first 36 hours. Read More...
View articleThe tablet-based experience allows movie fans to explore Wolverine’s physical features and the physiological and psychological causes behind them as t...
View articleMobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search l...
View articleIn an ingenious move by Asda, consumers who order their groceries from the online store or app before noon will be able to collect their shopping at o...
View articleCustomer care is going social. Take the time to build a robust ROI model and then measure the contribution of your social customer care efforts. Ther...
View articleFor many email marketers, quality control amounts to little more than ticking boxes on a pre-deployment QA checklist. Learn about the quality control ...
View articleDespite worries that luxury brands wouldn't embrace social media as quickly as others, bosses behind Jaguar have proved that both style and digital ma...
View articleYouTube has turned off all anonymous comments and now requires users to link to a Google+ account if they want to leave a comment. It's not about comm...
View articleLinkedIn has unveiled Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now followers of the brand ...
View articleThe Instagram initiative asks women to post photos of their guys watching football on Sundays to push a Sport line that debuted earlier this year. Rea...
View articleIn a bid to remind people how exciting and fun flying can be, global agency Ogilvy 12th Floor has created interactive digital billboards for British A...
View articleToyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Read More...
View articleIn the wake of Snapchat's rejection of $3bn buyout offer from Facebook, tech journo Farhad Manjoo asked Wall Street Journal readers why companies and ...
View articleHave you heard the often misused terms of "responsive design," "adaptive design," and "mobile first?" Columnist Jim Davidson explains these buzzy, thr...
View articleClickZ's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extensi...
View articleThe trend is clear: since July 2009, global government requests for Google users' information have more than doubled. What is the impact for marketers...
View articleThe cookie has always played a vital role in digital advertising - and this is one of the biggest differences between the world of the PC and the land...
View articleAs a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each. Read More...
View articleMacy's has integrated visual recognition technology into its Star Gifts app. Read More...
View articleAs if the mounting anticipation surrounding Doctor Who's 50th birthday needed a further injection of energy, the BBC has now unveiled a new outdoor 'S...
View articleBuffalo Wild Wings' successful cross-platform advertising campaign showcases the opportunity for using mobile to improve business engagement. Read Mor...
View articleIn an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and ma...
View articleEveryone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the ...
View articleColumnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Read More...
View articleWhen we think about CRM software, we immediately think of content and digital marketing. However, CRM tools are incredibly beneficial to offline marke...
View articleAs we move full swing towards the new year, many companies are cranking up their recruitment activity. We are therefore very excited to be able to ann...
View article