The ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a ...
View articleSetting up a framework for measurement will allow you to have a holistic view of the performance of your campaign while remaining focused on your obje...
View articleWith new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we ta...
View articleGreat SEO does not come from manufactured link-building strategies and code-based techniques but rather through publishing great content that people w...
View articleOklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 p...
View articleFans voted on features like interior and exterior color to celebrate the brand's Facebook milestone. Read More...
View articleAs Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react acc...
View articleAnd it's about time we did something about it as an industry. Read More...
View articleManaging our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Read More...
View articleTwo of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap...
View articleConsumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Re...
View articleBoston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. Read M...
View articleThe relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards. Read More...
View articleA landmark announcement issued by the UN has revealed that laws that apply to all states, and specifically the UN Charter which governs international ...
View articleWith so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intenti...
View articleA recent study by Dunkin' Donut and CareerBuilder has revealed that marketing is the second worst industry for coffee-addiction. Read More...
View articleAs we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much mor...
View articleUnderstanding the mindset and needs of mobile consumers isn't a choice - it's a necessity. Read More...
View articleBy next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Read More...
View articleHow to build a compelling business case to prove to upper management that you need to be present and leading positive conversations in social. Read Mo...
View articleA marketer's guide to the different types of retargeting for your campaign. Read More...
View articleESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buy...
View articleTo help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 ...
View articleThe results of a recent study carried out by media job expert Cranberry Panda may offer our readers some good news, as experts announce that digital m...
View articleChina's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Read More...
View articleThe #6SecondScience initiative calls on science and technology enthusiasts to "fit as much science as [they] can into 6 seconds." Read More...
View articleA look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API. Read More...
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