LinkedIn Ads is far from perfect, but the potential for B2B advertisers to lock on to potential customers with laser-focused targeting is a big deal. ...
View articleThe way to build deep, meaningful relationships has never really changed: you have to get to know each other. Read More...
View articleIn a move to connect with consumers on more of a personal level, Nokia has announced it will be re-jigging its marketing focus to concentrate more hea...
View articleIt's time for brands and their agency partners to make the critical changes to skillsets, marketing processes, and technology for economic advantage. ...
View articleWhy it's important for your email newsletter to include a table of contents. Read More...
View articleRemember to engage customers or they will ignore you, that traditional channels are for the birds, and to help marketing automation help you. Read Mor...
View articleUsers can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. Read More...
View articleA new study from the IAB Social Media Council, conducted by Marketing Sciences, has found that social media interactions between brand and consumer ca...
View articleUntil August 8, consumers in front of 100,000 U.S. movie screens will see a Bacardi-sponsored "film" during previews and will be able to access additi...
View articleIt's pretty clear that anyone in publishing needs to move toward a world that is more visually driven and strategically tagged. Read More...
View articlePuma partnered with Foap, a Swedish-based mobile photo agency for brands, to ask fans "What does football mean to you?" Read More...
View articleIncrease the impact of your brand with an integrated strategy. Read More...
View articleToday personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Read Mo...
View articleOwned media, content, and inbound marketing. Are these "new" concepts taking over what we commonly know as SEO? Read More...
View articleInternet giant Yahoo! has announced on its blog the acquisition of Qwiki, a company which uses different types of media to tell a story, for a reporte...
View articleQuickly understanding the need to jump on board emerging social media trends to grab the attention of savvy consumers, Brands are finally realising th...
View articleAs you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accord...
View articleBe careful that you start with the proper type and the highest quality of data before you begin slicing, dicing, polishing, and mounting. Otherwise, n...
View articleIt's tricky to predict what WeChat will be in the future, but here are some pointers on how to make the best use of its current format. Read More...
View articleThe site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. R...
View articleThe cat food brand has asked consumers to submit cat videos of two minutes or less. The awards, The Friskies, will culminate with a ceremony in New Yo...
View articleTrying to appease advertisers, Facebook has updated its review process to ensure brands are protected. With this new process, Facebook aims to control...
View articleAs the company continues to pull away from the volatile daily deals business, it is launching a premium channel for discounted restaurant reservations...
View articleCelebrate this year by declaring your on-domain strategy and then following through with the measurement and hard proof to make it stick. Read More...
View articleLatest figures released by The Association of Professional Staffing Companies (APSCo) have revealed huge gaps in the marketing and media recruitment s...
View articlePerhaps the ultimate chameleon device, tablets combine the most attractive elements of TVs, PCs, smartphones, and even print publications. Read More...
View articleBrands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the ...
View article