Don't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think. Read More...
View articleA recent report by marketing production services firm Charterhouse has revealed that the increasing importance of social media and brand awareness on ...
View articleOne must understand Alipay's vision and innovation in order to know what's really going on with e-commerce in China. Read More...
View articleClickZ spoke with Anna Bager, VP and general manager, Mobile Marketing Center of Excellence, Interactive Advertising Bureau, during Cannes Lions about...
View articleClickZ sat down with Andy Goldberg, global creative director at General Electric, during Cannes Lions to discuss what the festival means to GE and how...
View articleThe initiative asks consumers to submit photos, videos, and tips. Read More...
View articleClickZ speaks with Jennifer Creegan, general manager, display advertising at Microsoft about Windows 8, the new Ad Pano format, and how to reach consu...
View articleCompanies in Asia can bypass the hurdles that Western markets have faced over the last five years and start taking advantage of more complex testing s...
View articleGamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new...
View articleSubway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles. Read More...
View articleOver the last decade, as Facebook, Twitter, Instagram, and others have redefined the term social beyond commerce-related commentary, Amazon has remain...
View articleYouTube is where the traffic is, so brands with video content to distribute and monetize would do well to have a presence on the platform. Read More...
View articleGoogle Reader was finally put to rest yesterday as its service, first launched in 2005, joins the heap of other abandoned Google products, including G...
View articleA new survey by Netbiscuits has revealed a number of interesting factors about mobile users, including the fact that a quarter of consumers now browse...
View articleIf you can follow the basics of listening to your user base to come up with good ideas, and then execute these ideas, you can become a best-of-breed m...
View articleIt's not enough to review your segments every three months; you must review them and take action, building your annual marketing strategy around the c...
View articleNo one likes making mistakes, but you can give your team the tools to be prepared when their best laid plans go off the rails. Read More...
View articleSaatchi & Saatchi brought home 37 Cannes Lions at the Cannes Lions festival this year, with Saatchi & Saatchi LA winning gold awards in PR and Promo f...
View articleSolve Media launched Mobile TYPE-IN to deliver ads via the mobile web and mobile apps. Read More...
View articleAndrew Bailey, chairman at Proximity BBDO, North America, discusses the importance of coming to Cannes Lions, why it's an exciting time in the digital...
View articleWhy do people become fans of a brand on Facebook? A new study reveals that a majority are customers of a brand. Other motivators include discounts and...
View articleAccording to new research from video technology company Unruly, video sharing app Vine now has over 13 million users and the number of Vine tweets pos...
View articleThe travel site's Let's Roam video series will feature four webisodes that highlight destinations in New Mexico that appear in the upcoming Disney fil...
View articleJust as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to...
View articleFacebook has announced it will be changing its policy regarding which ads appear next to what online content. Read More...
View articleAdvertisers unhappy with the change have tried to create a workaround that allows them to split their smartphone traffic into separate campaigns, but ...
View articleMake sure to be humble and embrace the people around you to make your program a success. Read More...
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