An overview of how U.S. presidential candidates have invested in mobile, social media, and online advertising in their election campaigns. Read More...
View articleJapan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, ...
View articleVoters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. P...
View articlePolitical advocacy group MoveOn.org sought to rock the liberal vote at the eleventh hour with the launch late last week of Vote Buddy, a Facebook app ...
View articleWhat better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vo...
View articleOrganizations skilled in data analysis optimize marketing and sales results like a well-oiled machine. Read More...
View articleLatinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying. Read More...
View articleOptimizing your retail websites for both smartphone and tablet access is a crucial step in creating a positive connection with information- and produc...
View articleMedia planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 60 questions to begin with. Read...
View articleConsider these criteria that can be helpful in evaluating negative conversations. Read More...
View articleDigital marketing software company Kenshoo has raised $12 million in a late stage financing round led by Tenaya Capital. All existing Kenshoo investor...
View articlePresident Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, ...
View articleWhen considering how to communicate to a market about a new product or service, there are many key questions that social media can help solve for a ne...
View articleWhen consumers set out to buy a laptop, smartphone or flat-screen TV, chances are they hit the Web to see what experts have to say about the products....
View articleMobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Read More...
View articleMicrosoft announced that a group of 30 brands have already signed deals to launch new Windows 8 Ads in Apps campaigns. Read More...
View articleIs today's Google Search as effective? If not, why and what can it do to regain influence? Read More...
View articleWhether your customers connect with your company via storefront or home office, the injection of ever-present mobile devices adds a new set of expecta...
View articleThe adoption of marketing automation has introduced new challenges, but has also led to increased technology innovation that we should all be thankful...
View articleMarketers must experiment with new acquisition methods other than their own website, Facebook page, or store. Read More...
View articleNowLab execs from Australia, Shanghai, and Korea share emerging tech that's going to be hot in 2013 and why they matter for marketers. Read More...
View articleAnheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands. Read More...
View articleGoogle, Facebook, and YouTube are the top domains consumers in India visit via their mobile phones, according to Opera Software. Read More...
View articleSocial connections between visitors and savvy local residents are the heart of a newly revamped promotional website touting the sprawling Los Angeles ...
View articleFinding a way to serve the consumer and the brand in a way that takes advantage of the ability to quickly gather a collection and present it in a way ...
View articleBy employing these essential audience development tips, you'll build a following in no time. Read More...
View articleDigging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analyt...
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