Users want a more lightweight option, says CEO Dick Costolo. Read More...
View articleDeclaring 2013 the year of mobile measurement will focus the industry's attention on ways that we can give mobile media a more breathable atmosphere f...
View articleA tweet, $500, a Facebook post, $3,000, a blog post, $5,000; although this is just an example, and a highly priced one at that, these can be the harsh...
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View articleThe scariest thing about Halloween is a campaign that doesn't perform. Read More...
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View articleCarrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campa...
View articleTwitter is testing a few seemingly innocuous new labels among select users for “Favorite” tweets: Star and Like. Could this new tagging language for e...
View articleAs excitement builds for the Brooklyn Nets first home game on November 1 and the borough prepares to welcome its first professional sports team since ...
View articleEighty-seven percent of B2B marketers now spread their message through social media, according to the Content Marketing Institute. Read More...
View articleDominate organic search, deliver a holistic user experience, and improve your brand with a content audit. Read More...
View articleIn the beginning, the IT department created the web server and the server log. And darkness was upon the face of the marketing department. Read More...
View articleConsider this approach to how creative agencies should use analytics to measure campaign success. Read More...
View articleCognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content. R...
View articleMobile ad platform Amobee has added Personal Argentina, the largest mobile network operator in Argentina, to its stable of customers. Read More...
View articleNew social networking site will allow FX traders to connect to their peers – and to trade Read More...
View articleHealth and well-being company, Royal Philips Electronics, better known simply as Philips, has a new Pinterest contest in which it is asking city dwell...
View articleMobile is becoming the new normal - but having the technology is just the first step; developing strategies for effectively marketing and communicat...
View articleTo manage your email program effectively you must take care to address each part of the email communications story. Part one in a three-part series. R...
View articleVideo ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of del...
View articleDo you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell ...
View articleThe rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will d...
View articleYokohama Tire Corporation's latest social media contest offers customers the chance to win the ultimate road trip. Read More...
View articleIn the ever-changing technology landscape, we need to be constantly reinventing and challenging what we know. Read More...
View articleA complex, multi-faceted mobile program is a requirement for brands this holiday season. Read More...
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