Should Facebook Marketers Seek South Dakota?
Social

Should Facebook Marketers Seek South Dakota?

14y Susan Kuchinskas

Should Facebook Marketers Seek South Dakota?

TBG Digital's data shows better click-through rates in the heartland. Read More...

View article
Yahoo Cuts 2,000 Employees in Restructuring
Marketing

Yahoo Cuts 2,000 Employees in Restructuring

14y ClickZ News Staff

Yahoo Cuts 2,000 Employees in Restructuring

Firm plans a "smaller, nimbler" future. Read More

View article
Want Attention? Take a Risk
Marketing

Want Attention? Take a Risk

14y Gary Stein

Want Attention? Take a Risk

A five-step plan to build risk into your marketing programs. Read More...

View article
How to Manage Digital and TV Multitasking
Media

How to Manage Digital and TV Multitasking

14y Tessa Wegert

How to Manage Digital and TV Multitasking

While digital content and online ads may be benefiting from increased viewing time, how much are viewers actually seeing? Read More...

View article
Mobile's Pending Revolution of the Inbox
Email

Mobile's Pending Revolution of the Inbox

14y Simms Jenkins

Mobile's Pending Revolution of the Inbox

A look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one in...

View article
Social Media Success: What We Can Learn From Backyard Birding
Social

Social Media Success: What We Can Learn From Backyard Birding

14y Sundeep Kapur

Social Media Success: What We Can Learn From Backy...

There's no point spending time setting up your social presence if you don't bother to customize your social pages to meet the needs of your consumers....

View article
Facebook's Global Ambitions Lure Advertisers
Marketing

Facebook's Global Ambitions Lure Advertisers

14y Christopher Heine

Facebook's Global Ambitions Lure Advertisers

How the digital giant's worldwide march affects brands, agencies, and vendors. Read More...

View article
All Dressed Up With Somewhere to Go
Community Management

All Dressed Up With Somewhere to Go

14y Laney Whitcanack

All Dressed Up With Somewhere to Go

Three ideas to communicate regularly and often with your community to make sure everyone can enjoy the party. Read More...

View article
Samsung Mobile Exchange Key to Multi-Screen Ad Strategy
Display Advertising

Samsung Mobile Exchange Key to Multi-Screen Ad Strategy

14y Susan Kuchinskas

Samsung Mobile Exchange Key to Multi-Screen Ad Str...

Samsung AdHub signals desire among device manufacturers to snag digital content revenue. Read More...

View article
Zynga Poaches Ad Sales Vet From Competitor
Marketing

Zynga Poaches Ad Sales Vet From Competitor

14y Christopher Heine

Zynga Poaches Ad Sales Vet From Competitor

Departing RockYou, Julie Shumaker hired to grow sponsorship revenues. Read More...

View article
Univision Sells Hispanic Digital Audience for 2012 Election
Marketing

Univision Sells Hispanic Digital Audience for 2012 Election

14y Kate Kaye

Univision Sells Hispanic Digital Audience for 2012...

The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012. Read More...

View article
Pepsi Mimics Web Celebs and Average Joes in Videos
Media

Pepsi Mimics Web Celebs and Average Joes in Videos

14y Lisa Lacy

Pepsi Mimics Web Celebs and Average Joes in Videos

Funny or Die comedians help push new low-sugar Pepsi Next on Facebook and YouTube. Read More...

View article
Social Media and Customer Care: Scale Up or Go Home
Social

Social Media and Customer Care: Scale Up or Go Home

14y Dave Evans

Social Media and Customer Care: Scale Up or Go Hom...

If understanding what your customers are saying about you is "right now," then the tools and processes to tackle social customer care at scale is "wha...

View article
Tablets Transform Behaviors Both at Home and at Work
Marketing

Tablets Transform Behaviors Both at Home and at Work

14y Robin Neifield

Tablets Transform Behaviors Both at Home and at Wo...

The tablet shift into the work world is already here. Are you ready? Read More...

View article
Behavioral Segmentation: How to Make the Most of Your Data
Data insights

Behavioral Segmentation: How to Make the Most of Your Data

14y Aubrey Beck

Behavioral Segmentation: How to Make the Most of Y...

In order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively. Read More...

View article
Fostering Enterprise-Wide Adoption of SEO
Search

Fostering Enterprise-Wide Adoption of SEO

14y Crispin Sheridan

Fostering Enterprise-Wide Adoption of SEO

In order to receive buy-in, build momentum, and show positive growth that the SEOs know is possible, we must educate the masses, develop the bigger pi...

View article
Wisconsin: No Santorum Web Ads as Romney PAC Spends Big
Marketing

Wisconsin: No Santorum Web Ads as Romney PAC Spends Big

14y Kate Kaye

Wisconsin: No Santorum Web Ads as Romney PAC Spend...

Pro-Romney Super PAC spent $100,000 on anti-Santorum web ads in Wisconsin. Read More...

View article
European DAA And Privacy Ad Icon Coming Soon
Data insights

European DAA And Privacy Ad Icon Coming Soon

14y Kate Kaye

European DAA And Privacy Ad Icon Coming Soon

Behavioral icon will move to Canada, too, and possibly Australia and South America. Read More...

View article
GroupM Next Launches to Help Brands Use Emerging Platforms
Marketing

GroupM Next Launches to Help Brands Use Emerging Platforms

14y Susan Kuchinskas

GroupM Next Launches to Help Brands Use Emerging P...

Agency division to help clients make sense of hip startup tech. Read More...

View article
Havas Buys Stake in Crowd Sourcing Agency
Social

Havas Buys Stake in Crowd Sourcing Agency

14y Douglas Quenqua

Havas Buys Stake in Crowd Sourcing Agency

Victor & Spoils solicits ideas from writers, art directors and strategists around the world. Read More...

View article
Twitter Grows European Ad Sales Team
Marketing

Twitter Grows European Ad Sales Team

14y Christopher Heine

Twitter Grows European Ad Sales Team

Firm to hire staff in Dublin, Spain and The Netherlands to sell Promoted Products. Read More...

View article
TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes
Data insights

TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

14y Susan Kuchinskas

TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

System lets them consumers set mobile tracking preferences. Read More...

View article
Macy's Builds 'Social' Community for Customers
Social

Macy's Builds 'Social' Community for Customers

14y Anna Maria Virzi

Macy's Builds 'Social' Community for Customers

In Star Advisor program, retailer offers $5 monthly reward to active participants of its online community. Read More...

View article
Display Ads All Grown Up
Paid Search

Display Ads All Grown Up

14y Lisa Raehsler

Display Ads All Grown Up

Five new powerful display advertising options in Google AdWords. Read More...

View article
What Media Planners Need to Know About Programmatic Buying
Media

What Media Planners Need to Know About Programmatic Buying

14y Hollis Thomases

What Media Planners Need to Know About Programmati...

Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete. Read More...

View article
What's Next in Social Retail: App-ify and Amplify
Social

What's Next in Social Retail: App-ify and Amplify

14y Kevin Tate

What's Next in Social Retail: App-ify and Amplify

The emergence of this new social retail model marks an exciting time for brands looking to connect with their customers. Read More...

View article
4 Springtime Tips to Reinvigorate Your Email Marketing
Advanced Email Marketing

4 Springtime Tips to Reinvigorate Your Email Marketing

14y Tal Nathan

4 Springtime Tips to Reinvigorate Your Email Marke...

Successful email marketing programs need constant care and attention, and that includes taking a fresh look at your programs to reinvigorate your prog...

View article
1 415 416 417 418 419 1,702