An Interview With Google's Avinash Kaushik
Asia

An Interview With Google's Avinash Kaushik

14y Eddie Choi

An Interview With Google's Avinash Kaushik

A discussion with Google's digital marketing evangelist on the state of web analytics in China today. Read More...

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Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series
Media

Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series

14y Kate Kaye

Yahoo and Ford Shoot for Celeb Buzz With Video Rea...

Launch campaign for Ford Focus Electric is entirely digital. Read More...

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On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter
Marketing

On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter

14y Kate Kaye

On Guillen Crisis, Marlins Speak to Latinos Differ...

Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. Read More...

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NYC Magazine's Digital Makeover Includes Deals
Media

NYC Magazine's Digital Makeover Includes Deals

14y Christopher Heine

NYC Magazine's Digital Makeover Includes Deals

Publisher partners with OpenTable, Fandango, and Audience View to offer discounts. Read More...

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5 Signs Your Marketing Strategy Is Outdated
Marketing

5 Signs Your Marketing Strategy Is Outdated

14y Jeff Lerner

5 Signs Your Marketing Strategy Is Outdated

Keep up to date with the best practices of online marketing by staying away from these standbys. Read More...

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Optimizing the 2012 Presidential Donation Forms
Marketing

Optimizing the 2012 Presidential Donation Forms

14y John Boyle

Optimizing the 2012 Presidential Donation Forms

A website optimization review for five U.S. presidential campaigns' online donation forms. Read More...

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4 Ways to Use Email to Improve Website Conversions
Acquisition

4 Ways to Use Email to Improve Website Conversions

14y Nathan Richter

4 Ways to Use Email to Improve Website Conversions

Make the most of every email campaign by increasing your relevance to customers. Read More...

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After 'The Pitch,' Subway Wakes Up on Twitter
Social

After 'The Pitch,' Subway Wakes Up on Twitter

14y Christopher Heine

After 'The Pitch,' Subway Wakes Up on Twitter

Promoted Trend follows up ad agency-focused reality TV appearance. Read More...

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Nokia Rolls Out $99 Phones With Microsoft Software in U.S.
Media

Nokia Rolls Out $99 Phones With Microsoft Software in U.S.

14y Anna Maria Virzi

Nokia Rolls Out $99 Phones With Microsoft Software...

Microsoft ties big mobile hopes to new device. Read More...

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Obama Web Ads Name Romney for First Time
Marketing

Obama Web Ads Name Romney for First Time

14y Kate Kaye

Obama Web Ads Name Romney for First Time

Display and video ads from Obama's campaign reflect an integrated cross-media messaging approach. Read More...

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Facebook's Instagram Buy Boosts Mobile Strength
Social

Facebook's Instagram Buy Boosts Mobile Strength

14y Christopher Heine

Facebook's Instagram Buy Boosts Mobile Strength

$1 billion purchase shakes up social media scene. Read More...

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Digital to Hit Nearly 20% of Global Ad Spend in 2012
Ad Industry Metrics

Digital to Hit Nearly 20% of Global Ad Spend in 2012

14y Kate Kaye

Digital to Hit Nearly 20% of Global Ad Spend in 20...

GroupM predicts global web ad spend will hit around $98 billion in 2012. Read More...

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MTV Deploys DDB 'I Care' Button for Social Causes
Marketing

MTV Deploys DDB 'I Care' Button for Social Causes

14y Christopher Heine

MTV Deploys DDB 'I Care' Button for Social Causes

Brands can employ the button to encourage clearer user engagement around complex issues. Read More...

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Comida Kraft's Facebook Page Speaks to Latinos
Marketing

Comida Kraft's Facebook Page Speaks to Latinos

14y Christopher Heine

Comida Kraft's Facebook Page Speaks to Latinos

Spanish-language Timeline addresses diverse countries of origin. Read More...

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9 Steps to Building a Content Marketing Strategy
Social

9 Steps to Building a Content Marketing Strategy

14y Krista Neher

9 Steps to Building a Content Marketing Strategy

Providing the right content when and where your consumers want it in a format that is easy for them to digest is key to content marketing. Read More...

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Digital Mad Man: Jonathan Nelson, Organic
Marketing

Digital Mad Man: Jonathan Nelson, Organic

14y Joan Voight

Digital Mad Man: Jonathan Nelson, Organic

The first of a series on the men and women of the '90s who started the digital ad revolution. Read More...

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Natural Born Clickers
Display Advertising

Natural Born Clickers

14y Nathan Woodman

Natural Born Clickers

Stop throwing good money at bad impressions and maximize the value of your investment in digital media. Read More...

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Content Theft: What to Do When It Happens
Search

Content Theft: What to Do When It Happens

14y Sage Lewis

Content Theft: What to Do When It Happens

Why you should think twice before sending out a cease-and-desist note. Read More...

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Will Social Discovery Apps Lead to Meaningful Relationships?
Media

Will Social Discovery Apps Lead to Meaningful Relationships?

14y Paul Schoknecht

Will Social Discovery Apps Lead to Meaningful Rela...

How does this new breed of social media discovery apps factor into our online relationships? Read More...

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Lindt Places $10 Value on Easter Repins for Autism Cause
Social

Lindt Places $10 Value on Easter Repins for Autism Cause

14y Lisa Lacy

Lindt Places $10 Value on Easter Repins for Autism...

Pinterest Easter campaign raises money for Autism Speaks. Read More...

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Pinterest Could Be Key for Retailers, Study Says
Social

Pinterest Could Be Key for Retailers, Study Says

14y Kate Kaye

Pinterest Could Be Key for Retailers, Study Says

Experian also reports Facebook ads are getting 50 percent conversion rate for retail brands. Read More...

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Digitas Study: Web Video Drives Brand Interest
Media

Digitas Study: Web Video Drives Brand Interest

14y ClickZ News Staff

Digitas Study: Web Video Drives Brand Interest

Digitas-Harris survey examines how consumers react to brand mentions in online videos. Read More...

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Designing Effective Pricing Tables
Analytics

Designing Effective Pricing Tables

14y Bryan Eisenberg

Designing Effective Pricing Tables

Get your customers to understand the relative value of both price and value and you'll convert more visitors. Read More...

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Seeing What You Don't See in Digital Marketing
Asia

Seeing What You Don't See in Digital Marketing

14y Eddie Choi

Seeing What You Don't See in Digital Marketing

If you are puzzling about how to do digital marketing in a correct way, here's one way to learn and be inspired. Read More...

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Fab.com Doubles Facebook Referrals
Social

Fab.com Doubles Facebook Referrals

14y Susan Kuchinskas

Fab.com Doubles Facebook Referrals

Fashion e-tailer has leaned on the social site to dramatically increase customers. Read More...

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Twitter Sues Five Alleged Spammers
Data insights

Twitter Sues Five Alleged Spammers

14y Christopher Heine

Twitter Sues Five Alleged Spammers

Social company tries to protect its marketing waters. Read More...

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Social TV App Courts 'To Kill a Mocking Bird' Fans
Social

Social TV App Courts 'To Kill a Mocking Bird' Fans

14y Christopher Heine

Social TV App Courts 'To Kill a Mocking Bird' Fans

USA Network and Viggle plug into classic movie airing for charity. Read More...

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