Identifying the next great trend in mobile may be impossible…but that's what makes it so exciting. Read More...
View article"It's not about talking to a specific segment or using a specific language, it's about connecting to human values," infers PepsiCo's director of cultu...
View articleBy combining the e-commerce experience with the brand experience are you just distracting your consumers? Read More...
View articleWhy you should put your effort and enthusiasm behind a great idea of your own. Read More...
View articleTech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Read More...
View articleThe partnership could form basis of a global advertising delivery system for TV and web ads. Read More...
View articleUPDATE: RNC said War on Moms fundraiser resulted "best merchandise day of the year." Read More...
View articleSurvey also shows preferences for multimedia ads. Read More...
View articleUPDATE: Super PACs like pro-Mitt Romney group Restore Our Future spent online in primary states to dampen Santorum's surge in polls. Read More...
View articleA total of 30 meet-and-greet spots are being sold. Read More...
View articleCreatives gathered around an interesting topic: the challenge of selling breakthrough Latino creative. Read More...
View articleJournalists named to new roles covering digital marketing and advertising. Read More...
View articleNearly 70 percent of Hispanic smartphone users shop with companions. Read More...
View articleYou spend countless hours planning digital campaigns to promote your products. Isn't it time to spread the word about your social media presence, too?...
View articleWhat's the value of a "like" and why should consumers "like" you? Read More...
View articleThere's a new phenomenon forming within the market where big brands are looking to form their very own internal marketing agencies. Read More...
View articleWe might as well call it objectionable, injurious, or larcenous analytics. Read More...
View articleEmail is universal, it plays well with other marketing activities, and it still tugs at our personal strings. Read More...
View articleFacebook has 8 million users in Japan compared to Mixi's 22 million users, but the U.S.-based social network is gaining ground. Here is what marketers...
View articleThe insurance brand's hash-tag will appear on race car during nationally televised event. Read More...
View articleTicketmaster partnership facilitates G-Pass events initiative. Read More...
View articleTwo of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages. Read More...
View articleFrom Kalamazoo to Korea, one-day campaign drove 542,000 sales leads. Read More...
View articleFifteen things I would do with $1 billion if I was on the new Facebook/Instagram team. Read More...
View article"Marketers need to learn to live in a world in beta," advises Disney's social media manager during Hispanicize 2012. Read More...
View articleWhat can email marketers learn from the FTC's final privacy report? Read More...
View articleA new service is presenting consumers with a choice to bypass pre-roll ads in a way that attempts to balance out the consumers' wants with the needs o...
View article