Facebook Offers Consulting to Automotive Brands
Social

Facebook Offers Consulting to Automotive Brands

14y Christopher Heine

Facebook Offers Consulting to Automotive Brands

Aamco is among brands getting help with pages. Read More...

View article
Toning Your Marketing Automation Core
Automation

Toning Your Marketing Automation Core

14y Stacie Levy

Toning Your Marketing Automation Core

Four signs that your marketing database needs strengthening. Read More...

View article
The Merging of Digital and 'Real Life'
Marketing

The Merging of Digital and 'Real Life'

14y Sean Carton

The Merging of Digital and 'Real Life'

Digital marketers must start studying what's working now in the mobile world and begin to incorporate that learning into their creative and account pl...

View article
Using Triggered Messages to Advance Effectiveness and Efficiency
Email

Using Triggered Messages to Advance Effectiveness and Efficiency

14y David Daniels

Using Triggered Messages to Advance Effectiveness ...

A retailer case study on triggered messaging. Read More...

View article
Winning and the High Price of Fighting the Wrong Opponent
Search

Winning and the High Price of Fighting the Wrong Opponent

14y Chris Copeland

Winning and the High Price of Fighting the Wrong O...

It is essential to keep in mind what is important for sustained success - winning the hearts and minds of consumers through authentic stories and rele...

View article
Internal Marketing: Are We Forgetting Something?
Asia

Internal Marketing: Are We Forgetting Something?

14y Ohad Hecht

Internal Marketing: Are We Forgetting Something?

Products, prices, and packaging will not translate into profits if there aren't good people behind your company. Read More...

View article
At SES, Momentum for a 'Viewable' Impression Standard
Display Advertising

At SES, Momentum for a 'Viewable' Impression Standard

14y Zachary Rodgers

At SES, Momentum for a 'Viewable' Impression Stand...

Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Read More...

View article
Think Tank Aims Mobile Healthcare Ads at Supreme Court
Marketing

Think Tank Aims Mobile Healthcare Ads at Supreme Court

14y Kate Kaye

Think Tank Aims Mobile Healthcare Ads at Supreme C...

Conservative group aims to reach reporters and activists interested in Affordable Care Act case. Read More...

View article
Measuring Facebook: Some Users Have Real-Time Insights Now
Social

Measuring Facebook: Some Users Have Real-Time Insights Now

14y Kate Kaye

Measuring Facebook: Some Users Have Real-Time Insi...

Facebook also developing a system linking engagement metrics to ads. Read More...

View article
RadioShack Mobile Ads Target Users of Old Phones
Media

RadioShack Mobile Ads Target Users of Old Phones

14y Douglas Quenqua

RadioShack Mobile Ads Target Users of Old Phones

Using device model and OS information, ads alert users to a nearby RadioShack. Read More...

View article
U.S. Lawmakers Demand iPhone App Data From Twitter and Facebook
Data insights

U.S. Lawmakers Demand iPhone App Data From Twitter and Facebook

14y Alastair Stevenson

U.S. Lawmakers Demand iPhone App Data From Twitter...

Senators investigating how 33 popular iPhone applications collect consumer data. Read More...

View article
Shorty Industry Awards 2012 Winners Announced
Social

Shorty Industry Awards 2012 Winners Announced

14y ClickZ News Staff

Shorty Industry Awards 2012 Winners Announced

UPDATED: Awards recognize business creativity, effectiveness in social media. Read More...

View article
Oh Goody, It's Free
Analytics

Oh Goody, It's Free

14y Bryan Eisenberg

Oh Goody, It's Free

Remember that free has a price - it's not a substitute for creating value in your product or service. Read More...

View article
Managing to Metrics: 3 Pitfalls
Paid Search

Managing to Metrics: 3 Pitfalls

14y Andrew Goodman

Managing to Metrics: 3 Pitfalls

How campaign managers are tackling bid automation today. Read More...

View article
Incidental Advocacy: The Easiest Path to Online Word of Mouth
Marketing

Incidental Advocacy: The Easiest Path to Online Word of Mouth

14y Gary Stein

Incidental Advocacy: The Easiest Path to Online Wo...

Two brands that are building new ways to simply engage with people, without having to have people jump through hoops or take actions that seem artific...

View article
Email on Mobile
Media

Email on Mobile

14y Melinda Krueger

Email on Mobile

Five steps to optimize your email message for mobile. Read More

View article
Where Are All the Good People Online?
Media

Where Are All the Good People Online?

14y Brian Fitzgerald

Where Are All the Good People Online?

As a publisher, you can only do so much to grow audience through SEO. Consider these other options. Read More...

View article
Progressive's 'Flo' Gets More Social Game
Financial Services

Progressive's 'Flo' Gets More Social Game

14y Christopher Heine

Progressive's 'Flo' Gets More Social Game

Brand character leads "Sims Social" effort on Facebook and other initiatives. Read More...

View article
Political Scrapbooking and Etch A Sketching on Pinterest
Marketing

Political Scrapbooking and Etch A Sketching on Pinterest

14y Kate Kaye

Political Scrapbooking and Etch A Sketching on Pin...

Pinterest for positive politics and reaching female voters. Read More...

View article
Langham Place Goes Social With New Mobile and Pinterest Platforms
Asia

Langham Place Goes Social With New Mobile and Pinterest Platforms

14y Adaline Lau

Langham Place Goes Social With New Mobile and Pint...

Hong Kong's Langham Place is reportedly the first brand to create short films produced on the iPhone 4S. Read More...

View article
The Overcrowded Display Ecosystem: Is The Pie Big Enough?
Asia

The Overcrowded Display Ecosystem: Is The Pie Big Enough?

14y Vikas Gulati

The Overcrowded Display Ecosystem: Is The Pie Big ...

An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Read More...

View article
Google Ties Display More Closely to Keywords
Display Advertising

Google Ties Display More Closely to Keywords

14y Susan Kuchinskas

Google Ties Display More Closely to Keywords

AdWords changes aim to simplify bidding and optimizing display campaigns. Read More...

View article
Twitter's Place in 'The Hunger Games'
Media

Twitter's Place in 'The Hunger Games'

14y Tessa Wegert

Twitter's Place in 'The Hunger Games'

Three ways Lionsgate is using Twitter to stoke the excitement of "Hunger Games" fans. Read More...

View article
Are Email Programs Getting Better?
Email

Are Email Programs Getting Better?

14y Simms Jenkins

Are Email Programs Getting Better?

How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview. Read More...

View article
Creating Interactive Conversations With Consumers
Social

Creating Interactive Conversations With Consumers

14y Sundeep Kapur

Creating Interactive Conversations With Consumers

Seven principles for using digital channels to drive engagement. Read More...

View article
Tackling Dilemmas in the Interview Process
Marketing

Tackling Dilemmas in the Interview Process

14y Alan Cutter

Tackling Dilemmas in the Interview Process

More "Would You Rather" questions with your interviewer. Read More...

View article
Predict Customer Behavior With a Virtual Analyst
Marketing

Predict Customer Behavior With a Virtual Analyst

14y Ghennipher Weeks

Predict Customer Behavior With a Virtual Analyst

New tool is designed to help marketers make better decisions based on the "big data" they now have. Read More...

View article
1 418 419 420 421 422 1,702