Predict Customer Behavior With a Virtual Analyst
Marketing

Predict Customer Behavior With a Virtual Analyst

15y Ghennipher Weeks

Predict Customer Behavior With a Virtual Analyst

New tool is designed to help marketers make better decisions based on the "big data" they now have. Read More...

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LivingSocial: '918 F Street' Events Are Selling Out
Marketing

LivingSocial: '918 F Street' Events Are Selling Out

15y Christopher Heine

LivingSocial: '918 F Street' Events Are Selling Ou...

Amid curiosity and criticism, deals brand lauds one-month-old offline initiative. Read More...

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Mobile Ads Blamed for Free App Battery Drain
Media

Mobile Ads Blamed for Free App Battery Drain

15y Dan Worth

Mobile Ads Blamed for Free App Battery Drain

Free applications consume more power with ads. Read More...

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How Amazon Sold 1 Million Deals in 17 Hours
Ecommerce

How Amazon Sold 1 Million Deals in 17 Hours

15y Christopher Heine

How Amazon Sold 1 Million Deals in 17 Hours

Retail giant leans on email; little if any sales staff needed. Read More...

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Putting the Efficiency Into Your Success Metrics
Analytics

Putting the Efficiency Into Your Success Metrics

15y Motoko Hunt

Putting the Efficiency Into Your Success Metrics

One of the traps when focusing too much only on high converting keywords is that you may not realize where you are potentially wasting money on clicks...

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SES NY 2012 Live Blog: Automating Social Media
Automation

SES NY 2012 Live Blog: Automating Social Media

15y Anna Maria Virzi

SES NY 2012 Live Blog: Automating Social Media

At SES NY, marketers discuss pros and cons of using tools to automate communications on social platforms. Read More...

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Larger Portion of Hispanics Visit Romney and Paul Sites Than Obama’s
Marketing

Larger Portion of Hispanics Visit Romney and Paul Sites Than Obama’s

15y Kate Kaye

Larger Portion of Hispanics Visit Romney and Paul ...

Obama site also drew much smaller portion of young voters compared to GOP sites. Read More...

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Fine-Tuning Your Segmentation Strategy: 5 Keys to Success
Data insights

Fine-Tuning Your Segmentation Strategy: 5 Keys to Success

15y Andrea Fishman

Fine-Tuning Your Segmentation Strategy: 5 Keys to ...

Make sure you're identifying the factors that may be working against your targeting strategy. Read More...

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A Few Rules for Finding Digital Discipline
Marketing

A Few Rules for Finding Digital Discipline

15y Robin Neifield

A Few Rules for Finding Digital Discipline

Six rules to achieve a lasting balance between happy digital consumers weighed down with ad exposures and marketers stacking up their conversions and ...

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The Psychology of Social Commerce
Social

The Psychology of Social Commerce

15y Rob Graham

The Psychology of Social Commerce

Four best practices for retailers and online stores to increase marketing exposure. Read More...

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Measuring Social Media Success in 2012
Social

Measuring Social Media Success in 2012

15y Nick Cifuentes

Measuring Social Media Success in 2012

And three goals for increasing social measurement this year. Read More...

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Improving on the Basics of SEO Reporting
Search

Improving on the Basics of SEO Reporting

15y Marios Alexandrou

Improving on the Basics of SEO Reporting

Three examples of tweaking your SEO reports to make your efforts more valuable. Read More...

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How Editorial Content Can Jump-Start Your Email Marketing
Email

How Editorial Content Can Jump-Start Your Email Marketing

15y Mike Hotz

How Editorial Content Can Jump-Start Your Email Ma...

Three ways to think like a magazine editor. Read More...

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5 Strategies to Get Top Keyword Prominence in Asian Languages
Asia

5 Strategies to Get Top Keyword Prominence in Asian Languages

15y Christian Arno

5 Strategies to Get Top Keyword Prominence in Asia...

How to improve your SEO programs. Read More...

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Outside Groups Spend Online in Illinois Congressional Races
Marketing

Outside Groups Spend Online in Illinois Congressional Races

15y Kate Kaye

Outside Groups Spend Online in Illinois Congressio...

Biggest online ad blitz in Illinois, however, attacks presidential hopeful Rick Santorum. Read More...

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Email Deliverability Takes a Turn for the Worse
Data insights

Email Deliverability Takes a Turn for the Worse

15y Susan Kuchinskas

Email Deliverability Takes a Turn for the Worse

After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Read More...

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Walgreens Adds Facebook Customer Care Feature
Social

Walgreens Adds Facebook Customer Care Feature

15y Christopher Heine

Walgreens Adds Facebook Customer Care Feature

Tool helps social viewers learn more about products and wellness. Read More...

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Twitter's Promoted Tweets Go Mobile
Social

Twitter's Promoted Tweets Go Mobile

15y Christopher Heine

Twitter's Promoted Tweets Go Mobile

After a testing phase, ads will appear more regularly in Twitter's iPhone and Android apps. Read More...

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Ford Mustang Ad Revs Up Facebook Logout Page
Social

Ford Mustang Ad Revs Up Facebook Logout Page

15y Kate Kaye

Ford Mustang Ad Revs Up Facebook Logout Page

Mustang appears to be among the first advertisers using the new Facebook format. Read More...

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BIA/Kelsey Lowers Forecast for Local Digital Ad Revenue
Display Advertising

BIA/Kelsey Lowers Forecast for Local Digital Ad Revenue

15y Kate Kaye

BIA/Kelsey Lowers Forecast for Local Digital Ad Re...

Rising competition among ad sellers and sluggish economy puts a damper on earlier forecast. Read More...

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Google, Adobe Update Analytics Offerings
Analytics

Google, Adobe Update Analytics Offerings

15y ClickZ News Staff

Google, Adobe Update Analytics Offerings

Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Read More...

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French Data Protection Regulator Queries Google
Analytics

French Data Protection Regulator Queries Google

15y Dan Worth

French Data Protection Regulator Queries Google

Data privacy authorities submit 69 questions to search giant. Read More...

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m.CRO: Conversion Optimization on Mobile Sites
Acquisition

m.CRO: Conversion Optimization on Mobile Sites

15y Tim Ash

m.CRO: Conversion Optimization on Mobile Sites

To succeed in the mobile environment, you've got to have a site that allows people to quickly find what they're looking for and do what they came to d...

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Igniting Movements Around a Social Heartbeat
Social

Igniting Movements Around a Social Heartbeat

15y Vincent Teo

Igniting Movements Around a Social Heartbeat

Social movements have huge implications on brands – and many have started to get involved. Here's how. Read More...

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The New Social Restaurant: A Miami Story
Marketing

The New Social Restaurant: A Miami Story

15y Giovanni Rodriguez

The New Social Restaurant: A Miami Story

How do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha. Read More...

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Paul Super PAC Seeks Older White Voters Online
Marketing

Paul Super PAC Seeks Older White Voters Online

15y Kate Kaye

Paul Super PAC Seeks Older White Voters Online

Endorse Liberty is trying to reach key voting blocs, looking ahead to a brokered Republican convention. Read More...

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AOL Offers DSP Service
Display Advertising

AOL Offers DSP Service

15y Zachary Rodgers

AOL Offers DSP Service

AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Read More...

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