Amid curiosity and criticism, deals brand lauds one-month-old offline initiative. Read More...
View articleFree applications consume more power with ads. Read More...
View articleRetail giant leans on email; little if any sales staff needed. Read More...
View articleOne of the traps when focusing too much only on high converting keywords is that you may not realize where you are potentially wasting money on clicks...
View articleAt SES NY, marketers discuss pros and cons of using tools to automate communications on social platforms. Read More...
View articleObama site also drew much smaller portion of young voters compared to GOP sites. Read More...
View articleMake sure you're identifying the factors that may be working against your targeting strategy. Read More...
View articleSix rules to achieve a lasting balance between happy digital consumers weighed down with ad exposures and marketers stacking up their conversions and ...
View articleFour best practices for retailers and online stores to increase marketing exposure. Read More...
View articleAnd three goals for increasing social measurement this year. Read More...
View articleThree examples of tweaking your SEO reports to make your efforts more valuable. Read More...
View articleThree ways to think like a magazine editor. Read More...
View articleHow to improve your SEO programs. Read More...
View articleBiggest online ad blitz in Illinois, however, attacks presidential hopeful Rick Santorum. Read More...
View articleAfter several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Read More...
View articleTool helps social viewers learn more about products and wellness. Read More...
View articleAfter a testing phase, ads will appear more regularly in Twitter's iPhone and Android apps. Read More...
View articleMustang appears to be among the first advertisers using the new Facebook format. Read More...
View articleRising competition among ad sellers and sluggish economy puts a damper on earlier forecast. Read More...
View articleGoogle enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Read More...
View articleData privacy authorities submit 69 questions to search giant. Read More...
View articleTo succeed in the mobile environment, you've got to have a site that allows people to quickly find what they're looking for and do what they came to d...
View articleSocial movements have huge implications on brands – and many have started to get involved. Here's how. Read More...
View articleHow do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha. Read More...
View articleEndorse Liberty is trying to reach key voting blocs, looking ahead to a brokered Republican convention. Read More...
View articleAdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Read More...
View articleEarly comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Read More...
View article