For Newspapers, Uneven Progress Toward Digital Profits
Ad Industry Metrics

For Newspapers, Uneven Progress Toward Digital Profits

14y Douglas Quenqua

For Newspapers, Uneven Progress Toward Digital Pro...

For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Read More...

View article
Super Tuesday Voters More Apt to Use iPads While Watching TV
Marketing

Super Tuesday Voters More Apt to Use iPads While Watching TV

14y Kate Kaye

Super Tuesday Voters More Apt to Use iPads While W...

Exclusive data on Republicans likely to vote on Super Tuesday, from Resonate Networks. Read More...

View article
FTC Asked to Investigate Apple and Google Over Data Collection
Data insights

FTC Asked to Investigate Apple and Google Over Data Collection

14y Khidr Suleman

FTC Asked to Investigate Apple and Google Over Dat...

Senator Charles Schumer concerned apps could be collecting names, numbers and emails. Read More...

View article
SingTel to Buy Ad Network Amobee
Media

SingTel to Buy Ad Network Amobee

14y ClickZ News Staff

SingTel to Buy Ad Network Amobee

$321 million deal is Asia telco's first step into mobile marketing. Read More...

View article
List Growth: Optimizing Your Online Email Sign-Up
Email

List Growth: Optimizing Your Online Email Sign-Up

14y Jeanne Jennings

List Growth: Optimizing Your Online Email Sign-Up

Small changes you can make to your sign-up page that can dramatically increase your monthly list growth. Part one in a two-part series. Read More...

View article
7 Tips for Developing a Killer Keyword Strategy
Search

7 Tips for Developing a Killer Keyword Strategy

14y Ron Jones

7 Tips for Developing a Killer Keyword Strategy

Develop a keyword strategy that will have a much higher success rate and provide you with the results you are looking for. Read More...

View article
It's Time for Windows Mobile
Media

It's Time for Windows Mobile

14y Gabe Bertot

It's Time for Windows Mobile

Eight reasons why the Windows Phone will be a key player in the mobile space soon. Read More...

View article
Web Analytics Is a Function, Not a Career
Analytics

Web Analytics Is a Function, Not a Career

14y Jim Sterne

Web Analytics Is a Function, Not a Career

It's time to stop thinking of the "web analyst" as that functional techie whose world is limited to click-throughs and page views. Read More...

View article
BuzzFeed Breathes Life Into the Sponsored Post
Media

BuzzFeed Breathes Life Into the Sponsored Post

14y Zachary Rodgers

BuzzFeed Breathes Life Into the Sponsored Post

Site embraces advertiser content, rejects IAB standard ads. Read More...

View article
Understanding the Sphere of Integrated Marketing
Asia

Understanding the Sphere of Integrated Marketing

14y Eddie Choi

Understanding the Sphere of Integrated Marketing

Marketers are dealing with the complexity of hybrid planning and measurement but how do we plan across online and offline media? Read More...

View article
Facebook's New Direct Messaging Has Brands Talking
Social

Facebook's New Direct Messaging Has Brands Talking

14y Christopher Heine

Facebook's New Direct Messaging Has Brands Talking

Grocery chain offers glowing report of direct messaging consumers on the social site. Read More...

View article
Democrats Use Twitter Ads to Oppose Rush Limbaugh
Marketing

Democrats Use Twitter Ads to Oppose Rush Limbaugh

14y Kate Kaye

Democrats Use Twitter Ads to Oppose Rush Limbaugh

Brands that sponsor his radio show are scrambling to ensure Twitter and Facebook users they don’t endorse his statements. Read More...

View article
Elizabeth Warren Banks on Blunt Fight to Spur Web Support
Marketing

Elizabeth Warren Banks on Blunt Fight to Spur Web Support

14y Kate Kaye

Elizabeth Warren Banks on Blunt Fight to Spur Web ...

A defeated bill is still serving as a rallying cry online for the Massachusetts Senate hopeful. Read More...

View article
Twitter Tool Helps Booze Brands Verify Follower Age
Social

Twitter Tool Helps Booze Brands Verify Follower Age

14y Christopher Heine

Twitter Tool Helps Booze Brands Verify Follower Ag...

Major beer and spirits brands will test the feature this month. Read More...

View article
Execs & Accounts: CP+B; Pereira & O'Dell; Initiative
Marketing

Execs & Accounts: CP+B; Pereira & O'Dell; Initiative

14y ClickZ News Staff

Execs & Accounts: CP+B; Pereira & O'Dell; ...

Crispin Porter + Bogusky wins Applebee's; Pereira & O'Dell nabs Henkel. Read More...

View article
Social TV - Teaching an Old Medium New Tricks
Marketing

Social TV - Teaching an Old Medium New Tricks

14y Anna Maria Virzi

Social TV - Teaching an Old Medium New Tricks

Can TV be a social sharing experience that also involves brands? Read More...

View article
9 Reasons to Outsource PPC Search Marketing
Paid Search

9 Reasons to Outsource PPC Search Marketing

14y Kevin Lee

9 Reasons to Outsource PPC Search Marketing

Is search marketing a core competency at your company? It may not be. Read More...

View article
Do Analytics Matter Anymore in Mobile?
Media

Do Analytics Matter Anymore in Mobile?

14y Jeanniey Mullen

Do Analytics Matter Anymore in Mobile?

Have marketers fallen prey to the "household" effect? Read More...

View article
Will Augmented Reality Finally Get the Attention It Needs?
Marketing

Will Augmented Reality Finally Get the Attention It Needs?

14y Dax Hamman

Will Augmented Reality Finally Get the Attention I...

Google's recent announcement may give this technology the attention it needs. Read More...

View article
European Data Protection Chief Warns Google
Data insights

European Data Protection Chief Warns Google

14y Dan Worth

European Data Protection Chief Warns Google

Viviane Reding concerned by search giant's policy changes Read More...

View article
How to Engage Trend Developers to Extend 'Sphere of Influence'
Asia

How to Engage Trend Developers to Extend 'Sphere of Influence'

14y Francis Kwok

How to Engage Trend Developers to Extend 'Sphere o...

Consider how social increasingly plays an important role to influence purchase decisions. Read More...

View article
Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter
Display Advertising

Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter

14y Douglas Quenqua

Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twi...

Social media and display ads produce a hit for Sean Combs' vodka brand. Read More...

View article
A Timeline Playbook and More Thoughts on Facebook Ads
Social

A Timeline Playbook and More Thoughts on Facebook Ads

14y Christopher Heine

A Timeline Playbook and More Thoughts on Facebook ...

Industry players advance the discussion around new Facebook ad offerings. Read More...

View article
2012 Campaign Video: Obama for America (2012)
Marketing

2012 Campaign Video: Obama for America (2012)

14y Kate Kaye

2012 Campaign Video: Obama for America (2012)

The latest 2012 Campaign Videos from Obama for America. Read More...

View article
Google Rolls Out Privacy Changes Despite Protests
Analytics

Google Rolls Out Privacy Changes Despite Protests

14y Dan Worth

Google Rolls Out Privacy Changes Despite Protests

Firm attempts to reassure users that privacy controls remain unchanged. Read More...

View article
Will Facebook's Premium Ads Be a Game Changer?
Social

Will Facebook's Premium Ads Be a Game Changer?

14y Michael Della Penna

Will Facebook's Premium Ads Be a Game Changer?

Can Premium Ads redefine advertising and keep Facebook on top? Read More...

View article
Oscar Campaigns Entertain and Inform Online and Off
Media

Oscar Campaigns Entertain and Inform Online and Off

14y Tessa Wegert

Oscar Campaigns Entertain and Inform Online and Of...

It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads. Read More...

View article
1 424 425 426 427 428 1,702