Changing Consumer Perceptions of the Email Channel
Email

Changing Consumer Perceptions of the Email Channel

14y Simms Jenkins

Changing Consumer Perceptions of the Email Channel

What that means for digital marketers. Part one in a two-part interview. Read More...

View article
Sports and Shopping Shape Mobile Behavior in 2012
Media

Sports and Shopping Shape Mobile Behavior in 2012

14y Tessa Wegert

Sports and Shopping Shape Mobile Behavior in 2012

The more sports-related mobile features marketers can produce for fans, the more they will engage - pre-game, mid-game, and beyond. Read More...

View article
Simple Tips to Manipulate EdgeRank
Social

Simple Tips to Manipulate EdgeRank

14y Sundeep Kapur

Simple Tips to Manipulate EdgeRank

Are you interacting with your Facebook audience? Read More...

View article
High Tech and High Touch
Community Management

High Tech and High Touch

14y Laney Whitcanack

High Tech and High Touch

Three tips to find scalable ways to maintain a sense of personal connection regarding customer support inquiries. Read More...

View article
Playing 'Would You Rather' With Your Interviewer
Marketing

Playing 'Would You Rather' With Your Interviewer

14y Alan Cutter

Playing 'Would You Rather' With Your Interviewer

The interview process is a game - make sure you're playing to win. Read More...

View article
Weibo Marketing: What More to Be Done?
Asia

Weibo Marketing: What More to Be Done?

14y Louise Au

Weibo Marketing: What More to Be Done?

Consider these three ways to bring your Weibo marketing in China to the next level. Read More...

View article
Europe Increases Pressure on Online Ad Industry
Data insights

Europe Increases Pressure on Online Ad Industry

14y Kate Kaye

Europe Increases Pressure on Online Ad Industry

Letter from EU privacy group to IAB Europe adds another wrinkle to developing story. Read More...

View article
What Does Apple's New iPad Mean for Marketing?
Media

What Does Apple's New iPad Mean for Marketing?

14y Anna Maria Virzi

What Does Apple's New iPad Mean for Marketing?

Digital marketers size up the new device. Read More...

View article
Amex and Twitter Partner for Synced Card Deals
Social

Amex and Twitter Partner for Synced Card Deals

14y Kate Kaye

Amex and Twitter Partner for Synced Card Deals

Twitter users can load offers from firms Best Buy, Virgin America, and others directly into their synced American Express cards. Read More...

View article
First Facebook Timeline Attack From Gingrich Shows Gay Pride Flyer
Marketing

First Facebook Timeline Attack From Gingrich Shows Gay Pride Flyer

14y Kate Kaye

First Facebook Timeline Attack From Gingrich Shows...

Anti-Romney Timeline appears to be the first political attack to use Facebook's timeline for pages. Read More...

View article
Cosmopolitan Latest Mag to Hit 100K Digital Subs
Data insights

Cosmopolitan Latest Mag to Hit 100K Digital Subs

14y Douglas Quenqua

Cosmopolitan Latest Mag to Hit 100K Digital Subs

The Economist and National Geographic surpassed the milestone in 2011. Read More...

View article
5 Best Practices for Global SEO
Search

5 Best Practices for Global SEO

14y Crispin Sheridan

5 Best Practices for Global SEO

Five techniques to ensure your website is optimized from a global SEO perspective and allows for increased visibility to drive traffic and conversions...

View article
Is Pinterest Right for Your B2B?
Email

Is Pinterest Right for Your B2B?

14y Mike Hotz

Is Pinterest Right for Your B2B?

Pinterest is driving more referrals than Google+, LinkedIn, and YouTube combined thanks to its extensive, active, and fast-growing user base. Read Mor...

View article
The Digital All-You-Can-Eat Buffet
Marketing

The Digital All-You-Can-Eat Buffet

14y Robin Neifield

The Digital All-You-Can-Eat Buffet

One of the hardest jobs of marketers is prioritizing our efforts and matching them to business goals while letting go of some things that just don't f...

View article
Stop Wasting Your Marketing Budget on Facebook
Asia

Stop Wasting Your Marketing Budget on Facebook

14y Mikaal Abdulla

Stop Wasting Your Marketing Budget on Facebook

Should you fish for individuals in the ocean that is Facebook or audiences in the ponds of micro networks? Read More...

View article
Gingrich Steers Online Money into Tennessee and Oklahoma
Marketing

Gingrich Steers Online Money into Tennessee and Oklahoma

14y Kate Kaye

Gingrich Steers Online Money into Tennessee and Ok...

A look at Super Tuesday web ads and strategies from the GOP campaigns. Read More...

View article
SXSWi Offers Big Stage for B2B Brands
Social

SXSWi Offers Big Stage for B2B Brands

14y Christopher Heine

SXSWi Offers Big Stage for B2B Brands

Buddy Media, Eloqua, and others purchase pre-show ads to maximize exposure. Read More...

View article
MDC Adds Commerce-Oriented Dotbox to Family
Social

MDC Adds Commerce-Oriented Dotbox to Family

14y Susan Kuchinskas

MDC Adds Commerce-Oriented Dotbox to Family

Dotbox combines traditional e-commerce with social tools. Read More...

View article
Walgreens Tests Foursquare Coupons
Media

Walgreens Tests Foursquare Coupons

14y Christopher Heine

Walgreens Tests Foursquare Coupons

It marks the first national coupons-based effort on the geo-social app. Read More...

View article
3 Reasons Companies Don't Have a Mobile PPC Ad Strategy
Paid Search

3 Reasons Companies Don't Have a Mobile PPC Ad Strategy

14y Lisa Raehsler

3 Reasons Companies Don't Have a Mobile PPC Ad Str...

How to overcome what may be holding you back. Read More...

View article
The Best of 2012's IAB Annual Leadership Meeting
Media

The Best of 2012's IAB Annual Leadership Meeting

14y Hollis Thomases

The Best of 2012's IAB Annual Leadership Meeting

Six highlights and five takeaways from the meeting. Read More...

View article
How Social Principles Can Bring Business Value
Social

How Social Principles Can Bring Business Value

14y Brandon Cheung

How Social Principles Can Bring Business Value

Social media can take on a bigger business role beyond creating marketing buzz. Read More...

View article
Combining SEO and CRO for Higher Conversion Rates
Acquisition

Combining SEO and CRO for Higher Conversion Rates

14y Tim Ash

Combining SEO and CRO for Higher Conversion Rates

SEO and CRO must work together in harmony to maximize visitors, improve conversion rates, and increase revenues. Read More...

View article
Time Covers the Latino Spring (but Who Owns the Moment?)
Marketing

Time Covers the Latino Spring (but Who Owns the Moment?)

14y Giovanni Rodriguez

Time Covers the Latino Spring (but Who Owns the Mo...

A magazine cover creates a sensation…and a moment for more serious reflection. Read More...

View article
March Email Madness - 4 No. 1 Seed Strategies
Advanced Email Marketing

March Email Madness - 4 No. 1 Seed Strategies

14y Tal Nathan

March Email Madness - 4 No. 1 Seed Strategies

A prediction for the No. 1 seeds of email marketing. Read More...

View article
7 Myths about Social Media Marketing (and How to Set Them Straight)
Asia

7 Myths about Social Media Marketing (and How to Set Them Straight)

14y Jon Hoel

7 Myths about Social Media Marketing (and How to S...

So you want more budget for social media? Here's a handy list to get buy-in from your boss. Read More...

View article
Nick Cannon to Give Privacy Bill Star Treatment
Data insights

Nick Cannon to Give Privacy Bill Star Treatment

14y Kate Kaye

Nick Cannon to Give Privacy Bill Star Treatment

America’s Got Talent host will talk teen Internet safety at a congressional briefing on Wednesday. Read More...

View article
1 423 424 425 426 427 1,702