Balancing Technology and People: 3 Essential Elements
Automation

Balancing Technology and People: 3 Essential Elements

14y Stacie Levy

Balancing Technology and People: 3 Essential Eleme...

Look inward and assess your company's strength, alignment, and concentration to determine how well your people and technology resources are structured...

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All I Need to Know I Learned in C-Town
Marketing

All I Need to Know I Learned in C-Town

14y Anna Papadopoulos

All I Need to Know I Learned in C-Town

The top three career lessons you learn when working in a grocery store. Read More...

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Do Billionaires Need Social Media?
Asia

Do Billionaires Need Social Media?

14y Vivek Bhargava

Do Billionaires Need Social Media?

Six ways that larger-than-life business people can start using social media. Read More...

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Why Google Is Not Popular in Korea
Asia

Why Google Is Not Popular in Korea

14y Mark Kum

Why Google Is Not Popular in Korea

And how it is different from Korea's top search engine Naver. Read More...

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Facebook Page Insights Goes Real-Time
Analytics

Facebook Page Insights Goes Real-Time

14y Christopher Heine

Facebook Page Insights Goes Real-Time

Company addresses concerns about long lag times for engagement data. Read More...

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Glitches in 'Kill Romney' Video Illustrate Preparedness
Marketing

Glitches in 'Kill Romney' Video Illustrate Preparedness

14y Kate Kaye

Glitches in 'Kill Romney' Video Illustrate Prepare...

Inside Romney's new fundraising video, and errors you may have missed. Read More...

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Facebook Offers Close-Up of New Premium and Mobile Ads
Social

Facebook Offers Close-Up of New Premium and Mobile Ads

14y Christopher Heine

Facebook Offers Close-Up of New Premium and Mobile...

Debuts four marketing products at NYC marketing event. Read More...

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Ad Seller 'Guarantees': Innovation or Gimmick?
Media

Ad Seller 'Guarantees': Innovation or Gimmick?

14y Joan Voight

Ad Seller 'Guarantees': Innovation or Gimmick?

Forbes.com, Daily Meal, and Undertone all offer them. Here's how it's worked out. Read More...

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Obama and Democrats 2012 Ad Spend Tops $10 Million
Marketing

Obama and Democrats 2012 Ad Spend Tops $10 Million

14y Kate Kaye

Obama and Democrats 2012 Ad Spend Tops $10 Million

GOP online ad spending reached just half that amount. Read More...

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Facebook Updates Pages, Allowing Brands to Have a History
Social

Facebook Updates Pages, Allowing Brands to Have a History

14y Christopher Heine

Facebook Updates Pages, Allowing Brands to Have a ...

Coke, Walmart, Hyundai, and others are launch partners. Read More...

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European Regulators Call Google Privacy Changes Unlawful
Data insights

European Regulators Call Google Privacy Changes Unlawful

14y Dan Worth

European Regulators Call Google Privacy Changes Un...

More concerns raised with radical privacy changes from search giant Read More...

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Engagements > Fans
Social

Engagements > Fans

14y Nick Cifuentes

Engagements > Fans

The value of investing in social media can create lasting value for your brand with great effect. Read More...

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Behavioral Targeting and the Purchase Funnel, 10 Must-Haves
Data insights

Behavioral Targeting and the Purchase Funnel, 10 Must-Haves

14y Chad Childress

Behavioral Targeting and the Purchase Funnel, 10 M...

Provide your customers with the shortest path possible to get what they want. Read More...

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Challenge: Live a Week in Your Customers' Shoes
Email

Challenge: Live a Week in Your Customers' Shoes

14y Jay Brangiforte

Challenge: Live a Week in Your Customers' Shoes

Sometimes it's best to take a step back and look at it your marketing from the perspective of the most important people to your company: your customer...

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The 5 Things to Expect in a DMP
Marketing

The 5 Things to Expect in a DMP

14y Chris O'Hara

The 5 Things to Expect in a DMP

Here's what to look for in a publisher data management solution. Read More...

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Gamer Haven Wikia Grows, Broadens Advertiser Base
Audience

Gamer Haven Wikia Grows, Broadens Advertiser Base

14y Lisa Lacy

Gamer Haven Wikia Grows, Broadens Advertiser Base

Collaborative publishing platform has grown traffic 42 percent year over year, not all of it from gamers. Read More...

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Three Keys to Avoiding a Social Media Disaster
Asia

Three Keys to Avoiding a Social Media Disaster

14y Daniel Lee

Three Keys to Avoiding a Social Media Disaster

Case studies from Qantas and Singapore Zoo show how brands have landed in hot water unnecessarily. Read More...

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Execs: Embrace Social Media or Wither
Data insights

Execs: Embrace Social Media or Wither

14y Christopher Heine

Execs: Embrace Social Media or Wither

113 company leaders offer insights via a report from Forrester and Facebook. Read More...

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Twitter Ads Gain Mobile App Exposure
Social

Twitter Ads Gain Mobile App Exposure

14y Christopher Heine

Twitter Ads Gain Mobile App Exposure

Promoted Accounts and Promoted Tweets will reach on-the-go consumers. Read More...

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Facebook Marketing Conference: What's On Tap?
Social

Facebook Marketing Conference: What's On Tap?

14y Christopher Heine

Facebook Marketing Conference: What's On Tap?

Tomorrow's fMC may include ad product surprises. Read More...

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From Cities to Resorts, Travel Marketers Flock to Pinterest
Marketing

From Cities to Resorts, Travel Marketers Flock to Pinterest

14y Kate Kaye

From Cities to Resorts, Travel Marketers Flock to ...

Pinterest is the trendiest new destination for the travel industry. Read More...

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The Other Ecosystem - Life on the Kindle Fire
Media

The Other Ecosystem - Life on the Kindle Fire

14y Andrew Solmssen

The Other Ecosystem - Life on the Kindle Fire

A device review of the Kindle Fire and what it means to marketers and advertisers. Read More...

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Romney Super PAC Hits Santorum Online in Michigan
Marketing

Romney Super PAC Hits Santorum Online in Michigan

14y Kate Kaye

Romney Super PAC Hits Santorum Online in Michigan

Restore Our Future spent over $600,000 on web ads last week in upcoming primary states. Read More...

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NAI Executive Director - Let's Talk Privacy
Marketing

NAI Executive Director - Let's Talk Privacy

14y Mark Gorman

NAI Executive Director - Let's Talk Privacy

Working together to build a bright future for online advertising.
 Read More...

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How Unilever Connects With Hispanics on Facebook
Marketing

How Unilever Connects With Hispanics on Facebook

14y Anna Maria Virzi

How Unilever Connects With Hispanics on Facebook

Q&A: The brand's multicultural marketing director shares three best practices for building community. Read More...

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3 AdWords Foibles That Are (Still) Costing You Money
Paid Search

3 AdWords Foibles That Are (Still) Costing You Money

14y Andrew Goodman

3 AdWords Foibles That Are (Still) Costing You Mon...

Why are so many advanced features being added to AdWords, while basic fixes to workflow that affect testing and targeting are not being fixed? Read Mo...

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Attributing Social Media to Sales Revenue
Social

Attributing Social Media to Sales Revenue

14y Darren Yan

Attributing Social Media to Sales Revenue

Measurement standards for online advertising don't always apply in social media. Consider this approach. Read More...

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