In conjunction with the State of The Union address, group uses web ads and video to promote tourism. Read More...
View articleOverall revenue dropped 13 percent, the Internet giant said. Read More...
View articleAutomaker's contract spans search, social media, media planning and buying, as well as mobile. Read More...
View articleMeredith buys AllRecipes to bolster audience reach. Read More...
View articleFormer chief of Digitas and Akamai to run cross-channel media giant. Read More...
View articleTech could help spot malicious ads submitted through Twitter's nascent self-serve ad tool before they go live. Read More...
View articleFive guidelines for making cross-channel content optimization central to your media planning strategy. Read More...
View articleBrick-and-mortar retailers feel under siege by mobile price-checking tools. They shouldn't panic. Read More...
View articleNot all elements on your landing page matter. You'll have to take your best guess in prioritizing what to test first. Read More...
View articleWhat marketers and politicians need to know in the pre-election economy. Read More...
View articleHost city will use team of 50 message makers. Read More...
View articleSharp rise followed a slowdown over the fall, according to a new Pew report. Read More...
View articleMany political analysts believe the 2012 general election will ride on jobs and the economy. In South Carolina, where the unemployment rate is higher ...
View articlePayvment credits new "actions" with doubling customer base. Read More...
View articleIt's time to have your own internal guidelines to protect the data on your email lists, even if you're only collecting email addresses. Read More...
View articleBuild out your editorial calendar, review past results, reaffirm business and channel goals, and double-check your tool sets. Read More...
View articleWhat questions can big data answer, and how can those insights be applied to digital media buying? Read More...
View articleFour things media buyers need to pay attention to in light of comScore's new report. Read More...
View articleThree young digital marketers are behind a Super PAC that's spent nearly $3 million on online ads supporting Ron Paul. Read More...
View articleRon Paul is the only GOP candidate whose fans collectively don't count The Bible in their top non-political Facebook page likes. Read More...
View articleBarrier entry to social media may be low but not everyone is doing it smartly. Here's a practical guide to getting started. Read More...
View articleFounded as a digital production house 12 years ago, Firstborn has matured seemingly overnight into a full-service digital agency. Read More...
View articleThere is actually a much more powerful force rising; we all witnessed that on Wednesday, January 18. Read More...
View articleIf you thought things were stabilizing in the world of search and online marketing, think again. Read More...
View articleMitt Romney, Paul, and Winning Our Future battle it out in web ads ahead of Saturday's primary. Read More...
View articleInside the Beltway, special interests see their influence and power erode, tweet by tweet. Read More...
View articleNever unleash your new site in Q4 and oh…make sure your site works before launching it! Read More...
View article