2012 Campaign Video: Obama for America (2011)
Marketing

2012 Campaign Video: Obama for America (2011)

15y Kate Kaye

2012 Campaign Video: Obama for America (2011)

The latest 2012 Campaign Videos from Obama for America. Read More...

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Jell-O App Lets You Jiggle It
Media

Jell-O App Lets You Jiggle It

15y Susan Kuchinskas

Jell-O App Lets You Jiggle It

You may not remember the last time you were served Jell-O. CP+B wants to change that. Read More...

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Mobile Spending Leads Direct Marketing Growth
Marketing

Mobile Spending Leads Direct Marketing Growth

15y Kate Kaye

Mobile Spending Leads Direct Marketing Growth

Direct Marketing Association predicts mobile direct marketing spend to grow 51 percent this year. Read More...

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Yahoo, ABC News Pair Up on Content and Sales
Media

Yahoo, ABC News Pair Up on Content and Sales

15y Zachary Rodgers

Yahoo, ABC News Pair Up on Content and Sales

Deal will bring Yahoo exclusive content and premium video ad inventory. Read More...

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Email Trends and Benchmarks: U.K. and U.S.
Email

Email Trends and Benchmarks: U.K. and U.S.

15y Jeanne Jennings

Email Trends and Benchmarks: U.K. and U.S.

Where does the U.S. fall on the curve of email marketing? Read More...

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Key Tips for Better Website Usability
Search

Key Tips for Better Website Usability

15y Ron Jones

Key Tips for Better Website Usability

How you can fortify your website and fix usability issues. Read More...

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What SMS Will Bring You: Reach and Revenue
Automation

What SMS Will Bring You: Reach and Revenue

15y Stephanie Miller

What SMS Will Bring You: Reach and Revenue

Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging. Read More...

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How Groupon's Value Is Based On Performance Marketing
Marketing

How Groupon's Value Is Based On Performance Marketing

15y Pace Lattin

How Groupon's Value Is Based On Performance Market...

CPA marketing to acquire more users in the international Internet marketplace can exponentially increase a business's worth. Read More...

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Audience Buying 101
Display Advertising

Audience Buying 101

15y Eugene Becker

Audience Buying 101

Three factors that will determine success or failure in the audience-buying game. Read More...

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Hip Clothing Brand Designs with Social Buzz in Mind
Media

Hip Clothing Brand Designs with Social Buzz in Mind

15y Lisa Lacy

Hip Clothing Brand Designs with Social Buzz in Min...

Betabrand's app lets customers create product pages featuring their own photos. Read More...

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Facebook Bolsters Page Insights, Unveils New Ad Unit
Social

Facebook Bolsters Page Insights, Unveils New Ad Unit

15y Christopher Heine

Facebook Bolsters Page Insights, Unveils New Ad Un...

Social giant's analytics dashboard becomes more robust. Read More...

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Web Analytics in the Eyes of China's Major Advertisers
Analytics

Web Analytics in the Eyes of China's Major Advertisers

15y Michael Xu

Web Analytics in the Eyes of China's Major Adverti...

My take on how MNCs, well-funded Internet startups, and state-owned enterprises view analytics. Read More...

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USA Today and Facebook Pair Up for Super Bowl Ad Meter
Social

USA Today and Facebook Pair Up for Super Bowl Ad Meter

15y Douglas Quenqua

USA Today and Facebook Pair Up for Super Bowl Ad M...

There's nothing official about USA Today's ad ranking, but it has come to carry weight in the ad world. Now it's social too. Read More...

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Retrevo Mobile App Aims to be the New Sales Clerk
Media

Retrevo Mobile App Aims to be the New Sales Clerk

15y Joan Voight

Retrevo Mobile App Aims to be the New Sales Clerk

Firm is in talks with big-box chains to offer in-store mobile users real time product buzz. Read More...

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Execs & Accounts: MEC, MediaWhiz, Publicis
Marketing

Execs & Accounts: MEC, MediaWhiz, Publicis

15y Nina Boys

Execs & Accounts: MEC, MediaWhiz, Publicis

Vantage Media and BrokersWeb merge; exec changes at SolutionSet MediaWhiz and MEC North America. Read More...

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Google Zeitgeist, Like TED, Focuses on Big Picture
Paid Search

Google Zeitgeist, Like TED, Focuses on Big Picture

15y Kevin Lee

Google Zeitgeist, Like TED, Focuses on Big Picture

Five trends touched on at the Zeitgeist conference that will have a significant impact on SEM. Read More...

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Innovate or Get Out of the Way
Analytics

Innovate or Get Out of the Way

15y Jack Aaronson

Innovate or Get Out of the Way

Is your company run by idiot-driven innovation? It's up to you to change it. Read More...

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Why the $4.5B Auction of Nortel's Patents Is a Big Deal
Media

Why the $4.5B Auction of Nortel's Patents Is a Big Deal

15y Steve Eisenberg

Why the $4.5B Auction of Nortel's Patents Is a Big...

Apple, Microsoft, and others team up to purchase 6,000 patents in a move that will affect mobile marketing's future. Read More...

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Brand Consistency Is Killing Your Digital Advertising
Marketing

Brand Consistency Is Killing Your Digital Advertising

15y Justin Cox

Brand Consistency Is Killing Your Digital Advertis...

Seven principles for creating an inconsistent brand. Read More...

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These B2B Marketers Are the Good Wives
Asia

These B2B Marketers Are the Good Wives

15y Eddie Choi

These B2B Marketers Are the Good Wives

Key takeways from moderating the B2B lead gen panel featuring Alibaba, Global Sources, and RS-Component at SES HK. Read More...

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Tea Party Group Touts Digital Plans to Match Obama
Marketing

Tea Party Group Touts Digital Plans to Match Obama

15y Kate Kaye

Tea Party Group Touts Digital Plans to Match Obama

FreedomWorks plans to "Fire Obama" with help from mobile GPS and online ads. Read More...

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GameStop And Coke Launch National Scvngr Campaign
Social

GameStop And Coke Launch National Scvngr Campaign

15y Christopher Heine

GameStop And Coke Launch National Scvngr Campaign

It's the largest brand activation yet for the geo-social app. Read More...

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Rockefeller Got IAB Donation Days After Launching Privacy Bill
Data insights

Rockefeller Got IAB Donation Days After Launching Privacy Bill

15y Kate Kaye

Rockefeller Got IAB Donation Days After Launching ...

IAB's lobbying arm has made contributions to 10 key lawmakers this year. Read More...

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75,000 Fans Unlock Gap Discount with GetGlue and EW.com
Media

75,000 Fans Unlock Gap Discount with GetGlue and EW.com

15y Lisa Lacy

75,000 Fans Unlock Gap Discount with GetGlue and E...

Gap rewards shoppers getting fashion inspiration from fall TV characters. Read More...

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Playing Politics With Analytics
Analytics

Playing Politics With Analytics

15y Jim Sterne

Playing Politics With Analytics

How can you create a data-driven ethos in an established company? Read More...

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Want to Know if Your Branding Campaign's a Success? Just Ask
Media

Want to Know if Your Branding Campaign's a Success? Just Ask

15y Tessa Wegert

Want to Know if Your Branding Campaign's a Success...

Customers will tell you everything you want to know about the way in which you're advertising to them and what kind of response it incites. Read More...

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Training All Your Channels to Engage via Social Media
Social

Training All Your Channels to Engage via Social Media

15y Sundeep Kapur

Training All Your Channels to Engage via Social Me...

Is your engagement improving? Are costs being reduced? Is this helping you drive attributable revenue? Read More...

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