Overview of Web Analytics Market in China
Analytics

Overview of Web Analytics Market in China

15y Michael Xu

Overview of Web Analytics Market in China

Why do Chinese marketers invest only less than 1 percent of online ad budget in analytics? Read More...

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Ford Jumps Into Google+ With All Wheels
Social

Ford Jumps Into Google+ With All Wheels

15y Zachary Rodgers

Ford Jumps Into Google+ With All Wheels

Automaker races to test Google's answer to Facebook. Read More...

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Top U.S. Online Ad Providers, May 2011
Ad Industry Metrics

Top U.S. Online Ad Providers, May 2011

15y Jack Marshall

Top U.S. Online Ad Providers, May 2011

Google's network tops this list of the largest online ad sellers, ranked by reach. Read More...

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Why Facebook Should Worry About Latina Moms
Marketing

Why Facebook Should Worry About Latina Moms

15y Gustavo Razzetti

Why Facebook Should Worry About Latina Moms

Will Google and MySpace consider the critical role that Latina moms could play in their future success? Will they be able to convince Hispanic moms to...

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4 Questions for Agency Success
Media

4 Questions for Agency Success

15y Harry Gold

4 Questions for Agency Success

Agency project managers, account executives, and media planners should ask these four questions every day when working in client management. Read More...

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For Those About to Pop, Pringles Provides an App
Media

For Those About to Pop, Pringles Provides an App

15y Douglas Quenqua

For Those About to Pop, Pringles Provides an App

CP+B launches latest in a long line of air guitar apps. Read More...

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Social Analytics – What's the Standard?
Analytics

Social Analytics – What's the Standard?

15y Adrian Lee

Social Analytics – What's the Standard?

Consider these three key metrics to measure the success of your social media campaigns. Read More...

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Germany Leads European Online Video Viewing
Data insights

Germany Leads European Online Video Viewing

15y Jack Marshall

Germany Leads European Online Video Viewing

Beats other major EU markets in terms of audience scale and volume of content consumed. Read More...

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Ad Insights From Zynga's IPO Filing
Display Advertising

Ad Insights From Zynga's IPO Filing

15y Zachary Rodgers

Ad Insights From Zynga's IPO Filing

A relatively small player in digital ads - for now. Read More...

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Bachmann Camp Flubs YouTube Videos As Others Slam Obama
Marketing

Bachmann Camp Flubs YouTube Videos As Others Slam Obama

15y Kate Kaye

Bachmann Camp Flubs YouTube Videos As Others Slam ...

GOP hopeful Michele Bachmann's camp mistakenly posted test videos. Read More...

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The Week in Ads: Cheetos, Ray Ban, Klondike [Gallery]
Display Advertising

The Week in Ads: Cheetos, Ray Ban, Klondike [Gallery]

15y Jack Marshall

The Week in Ads: Cheetos, Ray Ban, Klondike [Galle...

A look at some creative display ads from around the web this week. Read More...

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Samsung Offers Smartphone to Apple Users
Media

Samsung Offers Smartphone to Apple Users

15y Christopher Heine

Samsung Offers Smartphone to Apple Users

IPad-only campaign runs through July. Read More

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MySpace + Specific Media: Higher Stakes for 'Enhanced' Ad Nets
Media

MySpace + Specific Media: Higher Stakes for 'Enhanced' Ad Nets

15y Jack Marshall

MySpace + Specific Media: Higher Stakes for 'Enhan...

More ad networks are buying or creating media. Read More...

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Continued Evolution of Mobile Web
Media

Continued Evolution of Mobile Web

15y Jason Dempsey

Continued Evolution of Mobile Web

The app experience, mobile interactivity, and 3D opportunities will extend the web further than it's been before. Read More...

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Does Facebook Care Enough About Small Advertisers?
Paid Search

Does Facebook Care Enough About Small Advertisers?

15y Lisa Raehsler

Does Facebook Care Enough About Small Advertisers?

How can the smaller advertiser get through their Facebook advertising experience a little easier right now? Read More...

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Where Content and Ads Come Together
Display Advertising

Where Content and Ads Come Together

15y Rob Beeler

Where Content and Ads Come Together

Dynamic ad slots, customized user pages, dropping ad calls...just some of the ways content management and ad management can work more closely together...

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11 Tips to Be a Digital Video Star
Social

11 Tips to Be a Digital Video Star

15y Erik Qualman

11 Tips to Be a Digital Video Star

Don't forget your posture and your HD makeup. Read More

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Why @garyst3in Is My New Online Home [Update]
Marketing

Why @garyst3in Is My New Online Home [Update]

15y Gary Stein

Why @garyst3in Is My New Online Home [Update]

Overlooking Twitter for Internet marketing is potentially like ignoring Google. Read More...

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Tech and Entertainment Brands Embrace Twitter Promoted Trends
Data insights

Tech and Entertainment Brands Embrace Twitter Promoted Trends

15y Kate Kaye

Tech and Entertainment Brands Embrace Twitter Prom...

The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Read More...

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Rocking the Charts: Creating a New Business Model Through Social Media
Asia

Rocking the Charts: Creating a New Business Model Through Social Media

15y Argha Sen

Rocking the Charts: Creating a New Business Model ...

A Norwegian rock band uses social to change its business and what lessons marketers can learn from them. Read More...

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Amway Learns to Be Itself on Facebook
Social

Amway Learns to Be Itself on Facebook

15y Christopher Heine

Amway Learns to Be Itself on Facebook

Direct-selling network has 25 Facebook pages focused on specific cultures. Read More...

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New High Water Mark for Social TV Check-Ins
Marketing

New High Water Mark for Social TV Check-Ins

15y Lisa Lacy

New High Water Mark for Social TV Check-Ins

Premiere of HBO's True Blood engaged GetGlue users in unprecedented numbers. Read More...

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SapientNitro's Changes Evident in Work for Ram Trucks
Automotive

SapientNitro's Changes Evident in Work for Ram Trucks

15y Susan Kuchinskas

SapientNitro's Changes Evident in Work for Ram Tru...

Texans talk trucks in documentary-style videos. Read More...

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5 Tips for a Twitter Makeover
Community Management

5 Tips for a Twitter Makeover

15y Caroline Chen

5 Tips for a Twitter Makeover

Five quick tips that can inspire you to reach full potential with each tweet. Read More...

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How Mobile Is Getting More Social
Media

How Mobile Is Getting More Social

15y Rob Weber

How Mobile Is Getting More Social

A look at how Facebook, Twitter, Apple, and game app platforms are making it easier to be social on the go. Read More...

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Facebook vs. Google - The Battle for Local SMBs' Ad Dollars
Local

Facebook vs. Google - The Battle for Local SMBs' Ad Dollars

15y Gregg Stewart

Facebook vs. Google - The Battle for Local SMBs' A...

In order to truly deliver on the SMB opportunity, Facebook or Google needs to provide SMBs with an incredibly simplified lead generation and customer ...

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Tap the Unique Abilities of Social and Mobile to Get Target Customers Talking
Marketing

Tap the Unique Abilities of Social and Mobile to Get Target Customers Talki...

15y Jonathan Shapiro

Tap the Unique Abilities of Social and Mobile to G...

Developing an organic, interested audience requires showcasing fundamental sources of value. Read More...

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