Social Networks and Bacn - The Good, Bad, and Ugly
Email

Social Networks and Bacn - The Good, Bad, and Ugly

15y Simms Jenkins

Social Networks and Bacn - The Good, Bad, and Ugly

Six tips and best practices to follow if you deliver the bacn. Read More...

View article
Crunching Data to Create Custom Audiences
Media

Crunching Data to Create Custom Audiences

15y Tessa Wegert

Crunching Data to Create Custom Audiences

Are you putting your ads in front of the right audience? Read More...

View article
The Living Dead in Your Database...
Asia

The Living Dead in Your Database...

15y Dominic Powers

The Living Dead in Your Database...

Consumers care far less about their relationship with the brand than the brands actually think they do - my experience on how a hotel chain's CRM can ...

View article
Obama Administration Wants Privacy Rule to Work Worldwide
Data insights

Obama Administration Wants Privacy Rule to Work Worldwide

15y Kate Kaye

Obama Administration Wants Privacy Rule to Work Wo...

Commerce Department wants privacy legislation to influence regulations worldwide. Read More...

View article
Google Rolls out +1 Buttons in Ads
Data insights

Google Rolls out +1 Buttons in Ads

15y Jack Marshall

Google Rolls out +1 Buttons in Ads

Hopes tool will boost quality of AdWords traffic. Read More...

View article
Ad Network Specific Media Buys MySpace
Display Advertising

Ad Network Specific Media Buys MySpace

15y Zachary Rodgers

Ad Network Specific Media Buys MySpace

Top-10 ad network is proud owner of fallen social kingpin. Read More...

View article
Facebook Expands Deals, Deepens Amex Partnership
Social

Facebook Expands Deals, Deepens Amex Partnership

15y Christopher Heine

Facebook Expands Deals, Deepens Amex Partnership

Discounts platform enters three cities including St. Louis; marketers to use credit card points to buy ads. Read More...

View article
What Mobile Deal Apps Mean to Merchants – Tracking
Media

What Mobile Deal Apps Mean to Merchants – Tracking

15y Christopher Heine

What Mobile Deal Apps Mean to Merchants – Tracking

Restaurants and shops will soon have better ROI data. Read More...

View article
Does Your Brand Know How to Dance?
Data insights

Does Your Brand Know How to Dance?

15y Rob Graham

Does Your Brand Know How to Dance?

Three factors to consider when making a decision to put your brand in front of an audience. Read More...

View article
The Dirty Dozen - Common Tripping Points in Digital Marketing
Marketing

The Dirty Dozen - Common Tripping Points in Digital Marketing

15y Robin Neifield

The Dirty Dozen - Common Tripping Points in Digita...

The same avoidable mistakes continue to plague companies' online programs. Read More...

View article
The Evolving Worlds of Social Media and Mobile Marketing
Social

The Evolving Worlds of Social Media and Mobile Marketing

15y Liana Evans

The Evolving Worlds of Social Media and Mobile Mar...

Introducing SnapTags - QR codes on steroids. Read More...

View article
Are You Delivering Emails That Matter?
Email

Are You Delivering Emails That Matter?

15y Mike Hotz

Are You Delivering Emails That Matter?

Four strategies that you can use to make your newsletter and promotional content more relevant to your subscribers. Read More...

View article
Schema.org - Do I Need to Pay Attention to This?
Search

Schema.org - Do I Need to Pay Attention to This?

15y Crispin Sheridan

Schema.org - Do I Need to Pay Attention to This?

The alliance between the three big search engines and what it means for your search marketing. Read More...

View article
3 Winning Quality Link Building Strategies That Cost You Nothing
Asia

3 Winning Quality Link Building Strategies That Cost You Nothing

15y Motoko Hunt

3 Winning Quality Link Building Strategies That Co...

Take control of your SEO and review your linking strategies by following these tips. Read More...

View article
Forget Media Planning, Embrace Content Planning
Asia

Forget Media Planning, Embrace Content Planning

15y RP Singh

Forget Media Planning, Embrace Content Planning

Content can be created, bought, and borrowed; here's how. Read More...

View article
Google Asks 'What Do You Love?'
Social

Google Asks 'What Do You Love?'

15y Douglas Quenqua

Google Asks 'What Do You Love?'

WDYL.com comes as Google makes new bid for social networking relevance. Read More...

View article
Greenpeace Targets VW With Mini-Vader Ad Spoof
Media

Greenpeace Targets VW With Mini-Vader Ad Spoof

15y Jack Marshall

Greenpeace Targets VW With Mini-Vader Ad Spoof

Turns hit Super Bowl campaign against the auto maker. Read More...

View article
FTC Intensifies Mobile Privacy Focus
Data insights

FTC Intensifies Mobile Privacy Focus

15y Kate Kaye

FTC Intensifies Mobile Privacy Focus

Educates consumers on mobile app privacy, questions need for mobile do-not-track. Read More...

View article
Rocker Patti Smith on Advertising
Agency Spotlight

Rocker Patti Smith on Advertising

15y Zachary Rodgers

Rocker Patti Smith on Advertising

Smith talked ad clutter and digital technology as Cannes ad festival wrapped up. Read More...

View article
8% of U.S. Adults Own Tablet Devices
Audience

8% of U.S. Adults Own Tablet Devices

15y Jack Marshall

8% of U.S. Adults Own Tablet Devices

Uptake slows compared with e-readers Read More

View article
Google to Launch AdX in Japan
Asia

Google to Launch AdX in Japan

15y Adaline Lau

Google to Launch AdX in Japan

Google has been poaching local media agency pros to join AdX team. Read More...

View article
Facebook Ads: Retail and Food/Drink Get Best CTRs
Media

Facebook Ads: Retail and Food/Drink Get Best CTRs

15y Christopher Heine

Facebook Ads: Retail and Food/Drink Get Best CTRs

Research says niches score 2.5 times higher than some other categories. Read More...

View article
The Evolution of Email Marketing and Social CRM
Advanced Email Marketing

The Evolution of Email Marketing and Social CRM

15y Tal Nathan

The Evolution of Email Marketing and Social CRM

Successful email marketing is powered by customer data, and you can't afford to ignore the customer insight that social media can provide. Read More...

View article
¡WEPA! Google Wants to Learn Your Kind of Spanish
Marketing

¡WEPA! Google Wants to Learn Your Kind of Spanish

15y Giovanni Rodriguez

¡WEPA! Google Wants to Learn Your Kind of Spanish

By crowdsourcing the global collection of voice data, the search company attempts to improve the consumer mobile experience. Read More...

View article
Tips for Running an Effective SEM Campaign
Asia

Tips for Running an Effective SEM Campaign

15y Antony Yiu

Tips for Running an Effective SEM Campaign

Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Read More...

View article
WPP Creates Audience and Data Unit
Media

WPP Creates Audience and Data Unit

15y Jack Marshall

WPP Creates Audience and Data Unit

Xaxis aims to offer advertisers audience-based solutions, rather than technologies. Read More...

View article
Romney Sticks to Jobs Message in Anti-Obama Video Ads
Marketing

Romney Sticks to Jobs Message in Anti-Obama Video Ads

15y Kate Kaye

Romney Sticks to Jobs Message in Anti-Obama Video ...

Complementary display ads take a cue from a 1978 British election ad. Read More...

View article
1 490 491 492 493 494 1,702