Kelloggs Drives Thousands from Cereal Box to Mobile Video
Media

Kelloggs Drives Thousands from Cereal Box to Mobile Video

15y Susan Kuchinskas

Kelloggs Drives Thousands from Cereal Box to Mobil...

Crunchy Nut campaign has generated more than 40,000 QR scans. Read More...

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7 Steps to Start Weibo-ing for Marketers
Asia

7 Steps to Start Weibo-ing for Marketers

15y Rudi Leung

7 Steps to Start Weibo-ing for Marketers

A comprehensive guide to microblogging your way to success in China. Read More...

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SEM Tools for Brand Marketers Targeting China
Asia

SEM Tools for Brand Marketers Targeting China

15y Gordon Choi

SEM Tools for Brand Marketers Targeting China

A comprehensive list of tools for search and weibo automation in China. Read More...

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Audio: ClickZ's Kate Kaye on Digital Politics Radio
Marketing

Audio: ClickZ's Kate Kaye on Digital Politics Radio

15y ClickZ News Staff

Audio: ClickZ's Kate Kaye on Digital Politics Radi...

ClickZ's senior editor discusses recent 2012 election digital campaign topics. Read More...

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Facebook Rolls the Carpet for Agency Friends
Agency Spotlight

Facebook Rolls the Carpet for Agency Friends

15y Zachary Rodgers

Facebook Rolls the Carpet for Agency Friends

An agency-designed ad format, a "client council," and other gestures. Read More...

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Old Spice, Pay With a Tweet, Arcade Fire Win Cyber Lions at Cannes
Agency Spotlight

Old Spice, Pay With a Tweet, Arcade Fire Win Cyber Lions at Cannes

15y Zachary Rodgers

Old Spice, Pay With a Tweet, Arcade Fire Win Cyber...

Grand Prix winners reflect rising diversity of digital campaigns. Read More...

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Loopt Offers New Twist on Deals as Competition Grows
Social

Loopt Offers New Twist on Deals as Competition Grows

15y Christopher Heine

Loopt Offers New Twist on Deals as Competition Gro...

Geo-social app lets consumers request discounts, but businesses have veto power. Read More...

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Video Creator Network Expands to Brazil
Data insights

Video Creator Network Expands to Brazil

15y Lisa Lacy

Video Creator Network Expands to Brazil

Poptent connects videographers with advertisers like Coca-Cola and Yamaha WaterCraft Read More...

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Cannes Video: A Chat With Facebook's Carolyn Everson
Agency Spotlight

Cannes Video: A Chat With Facebook's Carolyn Everson

15y Zachary Rodgers

Cannes Video: A Chat With Facebook's Carolyn Evers...

Here's what Facebook's top marketer plans to say during her big appearance at Cannes Lions. Read More...

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The 7 Primary Differences Between Search and Display
Data insights

The 7 Primary Differences Between Search and Display

15y Jeff Green

The 7 Primary Differences Between Search and Displ...

Worried that display will go the way of search, with Google taking over? It won't. The market dynamics are just too different. Read More...

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Like Weather in New England: New Rules of Digital Communications
Email

Like Weather in New England: New Rules of Digital Communications

15y Rick Buck

Like Weather in New England: New Rules of Digital ...

Focusing on permission, disclosure, and choice will get you close to a silver bullet to achieving full compliance. Part one in a two-part series. Read...

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Sometimes, What Matters Is Simple
Marketing

Sometimes, What Matters Is Simple

15y Howard Belk

Sometimes, What Matters Is Simple

Winning customer loyalty is all about the power of the brand, what it stands for, and the relevant stories that can be told around it. Read More...

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Google's Display Dominance
Asia

Google's Display Dominance

15y Matt Harty

Google's Display Dominance

With Google confirming ownership of AdMeld, what does it mean for the display market? Read More...

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Say Media Fuels Content Plans With Sideshow Acquisition
Media

Say Media Fuels Content Plans With Sideshow Acquisition

15y Jack Marshall

Say Media Fuels Content Plans With Sideshow Acquis...

Purchase aids company's focus on owned and operated properties. Read More...

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'Cars 2' Drives Goodyear's Home Page
Display Advertising

'Cars 2' Drives Goodyear's Home Page

15y Christopher Heine

'Cars 2' Drives Goodyear's Home Page

Cross-promotion marries computer screen and big screen. Read More...

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'Jay-Z/Bing' Wins Grand Prix for Droga5
Agency Spotlight

'Jay-Z/Bing' Wins Grand Prix for Droga5

15y Zachary Rodgers

'Jay-Z/Bing' Wins Grand Prix for Droga5

Lion goes to an out-of-home concept with digital at its core. Read More...

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Ebert's Year in Social Media: Thumbs Up And Down
Social

Ebert's Year in Social Media: Thumbs Up And Down

15y Christopher Heine

Ebert's Year in Social Media: Thumbs Up And Down

Film critic Roger Ebert has trouble avoiding Twitter hornet's nest. Read More...

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Search Market Share Unchanged in May
Data insights

Search Market Share Unchanged in May

15y Jack Marshall

Search Market Share Unchanged in May

Share of searches among top U.S. providers remains constant. Read More...

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Romanian Chocolatier Uses Reverse Psychology, Wins 2 Cannes Grand Prix
Agency Spotlight

Romanian Chocolatier Uses Reverse Psychology, Wins 2 Cannes Grand Prix

15y Zachary Rodgers

Romanian Chocolatier Uses Reverse Psychology, Wins...

Elaborate hoax triggered a powerful patriotic backlash. Read More...

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Intel Escapes to YouTube
Asia

Intel Escapes to YouTube

15y Adaline Lau

Intel Escapes to YouTube

Global chip maker Intel launched two digital campaigns aimed at Asian markets. Read More...

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Xbox Kinect Brings Gesture and Voice to TV Ads
Agency Spotlight

Xbox Kinect Brings Gesture and Voice to TV Ads

15y Zachary Rodgers

Xbox Kinect Brings Gesture and Voice to TV Ads

At Cannes, Microsoft shows off its efforts to make interactive TV spots a reality. Read More...

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AOL Adds 'Devil' Partners FoxNews and Others
Agency Spotlight

AOL Adds 'Devil' Partners FoxNews and Others

15y Zachary Rodgers

AOL Adds 'Devil' Partners FoxNews and Others

In Cannes, Huffington and Armstrong talk up mission to "humanize" web. Read More...

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Cookies, Fans, Opt-Ins, and Followers in Brand Embrace
Media

Cookies, Fans, Opt-Ins, and Followers in Brand Embrace

15y Harry Gold

Cookies, Fans, Opt-Ins, and Followers in Brand Emb...

Eight connection opportunities that can be layered into a brand embrace campaign. Part two in a two-part series. Read More...

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The Case for Community Management - It's Crucial
Social

The Case for Community Management - It's Crucial

15y Alisa Leonard

The Case for Community Management - It's Crucial

Having a clearly defined strategic roadmap and set of processes and practices defined for community management is key to driving digital success. Read...

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Google's Unhealthy Obsession With Speed
Search

Google's Unhealthy Obsession With Speed

15y Chris Copeland

Google's Unhealthy Obsession With Speed

Are the new Google Instant Pages short-term responses when consumers need long-term solutions? Read More...

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The Fight for Targeting Latinos Online
Marketing

The Fight for Targeting Latinos Online

15y Gustavo Razzetti

The Fight for Targeting Latinos Online

Reaching Latinos online can be difficult or misleading. How can we broaden the conversation and appeal to Latinos' interests? Read More...

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Half-Year Progress Report: Search in Japan
Asia

Half-Year Progress Report: Search in Japan

15y Andy Radovic

Half-Year Progress Report: Search in Japan

A six month roundup on search habits, client attitudes, and tech movements in Japan. Read More...

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