Scene in Cannes: Reenact a Famous Viral Ad [Video]
Agency Spotlight

Scene in Cannes: Reenact a Famous Viral Ad [Video]

15y Zachary Rodgers

Scene in Cannes: Reenact a Famous Viral Ad [Video]

Popular ads get personal with green screen reenactments, courtesy of YouTube. Read More...

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Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot
Marketing

Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot

15y Christopher Heine

Foursquare's Top Brands: Old Navy, 7 Eleven, Home ...

Geo-social app now has 10 million users. Read More...

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Advertisers 'Like' Facebook to the Tune of $2B
Social

Advertisers 'Like' Facebook to the Tune of $2B

15y Christopher Heine

Advertisers 'Like' Facebook to the Tune of $2B

EMarketer's 2011 forecast puts social site ahead of Yahoo, Google. Read More...

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Brands on Pandora Go Far Beyond LivingSocial
Marketing

Brands on Pandora Go Far Beyond LivingSocial

15y Kate Kaye

Brands on Pandora Go Far Beyond LivingSocial

A variety of big brands are on Pandora online and in mobile. Read More...

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Harsh Words for Digital at Cannes Lions
Agency Spotlight

Harsh Words for Digital at Cannes Lions

15y Zachary Rodgers

Harsh Words for Digital at Cannes Lions

Elephant Cairo creative director calls for a return to "fun." Read More...

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Mobile Developments in Government Agencies [Video]
Media

Mobile Developments in Government Agencies [Video]

15y Tim McLaughlin

Mobile Developments in Government Agencies [Video]

How to design for multiple devices and how to incorporate content into websites that use mobile web technology. Read More...

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Hot' Doesn't Equal 'Profitable
Marketing

Hot' Doesn't Equal 'Profitable

15y Sean Carton

Hot' Doesn't Equal 'Profitable

Nine new lessons to learn if you want to avoid the mistakes of the past. Read More...

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Multivariate Test Construction
Acquisition

Multivariate Test Construction

15y Tim Ash

Multivariate Test Construction

Choose wisely between unconstrained and constrained designs as your test design will limit your options for data collection and data analysis. Read Mo...

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Lego Takes Crowdsourcing up a Notch
Agency Spotlight

Lego Takes Crowdsourcing up a Notch

15y Zachary Rodgers

Lego Takes Crowdsourcing up a Notch

At Cannes, co-creating products with consumers has become more than a smattering of buzzwords. Read More...

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Is Mobile Web Marketing Dead Due To Mobile Apps?
Asia

Is Mobile Web Marketing Dead Due To Mobile Apps?

15y Joshua Maa

Is Mobile Web Marketing Dead Due To Mobile Apps?

Coca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results. Read More...

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Fans Inject HBO's True Blood Into Social Networks
Media

Fans Inject HBO's True Blood Into Social Networks

15y Lisa Lacy

Fans Inject HBO's True Blood Into Social Networks

Facebook interactive video app teases upcoming season of vampire drama. Read More...

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Proposed Law Could Affect Location Based Ads
Data insights

Proposed Law Could Affect Location Based Ads

15y Jack Marshall

Proposed Law Could Affect Location Based Ads

Bill calls for user consent for location-based ads. Read More...

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Inside Garnier's Green Campaign on YouTube
Data insights

Inside Garnier's Green Campaign on YouTube

15y Kate Kaye

Inside Garnier's Green Campaign on YouTube

YouTube stars come out for Garnier and others in branded video channels. Read More...

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Wendy's, Fox '#Love' Social Media for Father's Day
Social

Wendy's, Fox '#Love' Social Media for Father's Day

15y Christopher Heine

Wendy's, Fox '#Love' Social Media for Father's Day

Promotions run on Twitter, Facebook, and Foursquare. Read More...

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Only 20% of Daily Deals Users Come Back for Full Purchases
Social

Only 20% of Daily Deals Users Come Back for Full Purchases

15y Christopher Heine

Only 20% of Daily Deals Users Come Back for Full P...

Rice study delivers a blow to pre-IPO Groupon. Read More...

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Cannes Countdown: What Not to Miss This Year
Agency Spotlight

Cannes Countdown: What Not to Miss This Year

15y Zachary Rodgers

Cannes Countdown: What Not to Miss This Year

A guide to interactive content at Cannes Lions, whether you'll be in France or not. Read More...

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5 Things Agencies Need to Do (But Won't)
Marketing

5 Things Agencies Need to Do (But Won't)

15y Gary Stein

5 Things Agencies Need to Do (But Won't)

To-do items marketers and their agencies need to follow to best meet the current set of new challenges. Read More...

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The Conversion Trinity
Analytics

The Conversion Trinity

15y Bryan Eisenberg

The Conversion Trinity

The three-step magic formula to increase click-throughs and conversions. Read More...

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Display Ads for ROI: Hardest-Working Ads Online?
Conference Coverage

Display Ads for ROI: Hardest-Working Ads Online?

15y Andrew Goodman

Display Ads for ROI: Hardest-Working Ads Online?

Too often, display advertising has been coddled, while paid search ads will do anything to make the paying customers happy. Read More...

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What Does Your Brand Stand For?
Asia

What Does Your Brand Stand For?

15y Mandeep Grover

What Does Your Brand Stand For?

Consider these three factors to make your brand stand out from the competition. Read More...

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TV Ad Firm Buys MediaMind, Formerly Eyeblaster
Media

TV Ad Firm Buys MediaMind, Formerly Eyeblaster

15y Kate Kaye

TV Ad Firm Buys MediaMind, Formerly Eyeblaster

Companies aim to build the streamlined cross-media platform of the future. Read More...

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Facebook Faces: Meet Sarah Personette
Data insights

Facebook Faces: Meet Sarah Personette

15y Christopher Heine

Facebook Faces: Meet Sarah Personette

Exclusive Q&A with the head of the social giant's new global agency relations team. Read More...

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TapAd Brings Retargeting to Mobile
Media

TapAd Brings Retargeting to Mobile

15y Jack Marshall

TapAd Brings Retargeting to Mobile

Firm hopes to replicate success of desktop retargeting across other devices. Read More...

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R/GA Opens Shop in Stockholm
Media

R/GA Opens Shop in Stockholm

15y Zachary Rodgers

R/GA Opens Shop in Stockholm

A move on the interactive world's hottest market. MD Erlandsson and ECD Kay Höök join from Digitas Sweden. Read More...

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China's Search and Social Marketing Integration
Asia

China's Search and Social Marketing Integration

15y Eddie Choi

China's Search and Social Marketing Integration

Objective of This Paper Online marketing technologies, ranging from search engine to social networking site and microblogging have given marketers a p...

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Social CRM – The Future Is Now
Community Management

Social CRM – The Future Is Now

15y Michael Della Penna

Social CRM – The Future Is Now

Three big changes marketers will see as brands explore and invest in marketing programs and social communities that attempt to build relationships. Re...

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Inside Your Marketing Department: Who Is the Rightful Owner of Social?
Email

Inside Your Marketing Department: Who Is the Rightful Owner of Social?

15y Simms Jenkins

Inside Your Marketing Department: Who Is the Right...

Are email folks the most appropriate owners of social media In your organization? Read More...

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