Canada Sets a New Standard in the Fight Against Spam
Conference Coverage

Canada Sets a New Standard in the Fight Against Spam

15y Nick Pavlidis

Canada Sets a New Standard in the Fight Against Sp...

Ensure compliance and avoid liability by reviewing FISA's requirements and your existing policies before it goes into effect. Read More...

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A Guide to the New and Improved Search Engine Watch
Conference Coverage

A Guide to the New and Improved Search Engine Watch

15y Jonathan Allen

A Guide to the New and Improved Search Engine Watc...

Streamlined categorization, a more robust search engine, and live and trending apps vastly improve user experience. Read More...

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Search is Dead! Long Live Search!
Analytics

Search is Dead! Long Live Search!

15y Joe Nguyen

Search is Dead! Long Live Search!

Facebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story. Read More...

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White House Aims to Optimize Facebook and Twitter Efforts
Marketing

White House Aims to Optimize Facebook and Twitter Efforts

15y Kate Kaye

White House Aims to Optimize Facebook and Twitter ...

Obama administration reveals results of a study that will help improve its digital program. Read More...

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U.S. Groupon Users Skew Younger than LivingSocial's
Media

U.S. Groupon Users Skew Younger than LivingSocial's

15y Jack Marshall

U.S. Groupon Users Skew Younger than LivingSocial'...

Differing online ad strategies could explain audience variation. Read More...

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McDonald's Cranks Social Media Hydrant for NYC Summer
Social

McDonald's Cranks Social Media Hydrant for NYC Summer

15y Christopher Heine

McDonald's Cranks Social Media Hydrant for NYC Sum...

Foursquare and Twitter plays lead way. Read More...

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Palin Facebook Ads 'Liked' the Most, Study Shows
Marketing

Palin Facebook Ads 'Liked' the Most, Study Shows

15y Kate Kaye

Palin Facebook Ads 'Liked' the Most, Study Shows

Facebook ad study shows healthcare may not be as much of a liability for Mitt Romney as believed. Read More...

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Google Confirms AdMeld Buy
Display Advertising

Google Confirms AdMeld Buy

15y Jack Marshall

Google Confirms AdMeld Buy

Yield optimization firm joins Google's stack of display advertising platforms. Read More...

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5 Steps to Building a Successful Site Architecture
Search

5 Steps to Building a Successful Site Architecture

15y Ron Jones

5 Steps to Building a Successful Site Architecture

Get into the minds of your audience and anticipate their needs, so when they finally land on your site they will feel right at home. Read More...

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Going Mobile? Food for Thought for Ad Networks
Display Advertising

Going Mobile? Food for Thought for Ad Networks

15y Ari Paparo

Going Mobile? Food for Thought for Ad Networks

A look at challenges that ad networks must overcome to deepen advertiser and agency relationships. Read More...

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It's All Still Baking in Europe on the Use of Cookies
Automation

It's All Still Baking in Europe on the Use of Cookies

15y Stephanie Miller

It's All Still Baking in Europe on the Use of Cook...

Five things marketers should prepare for in order to comply with the new EU privacy regulations. Read More...

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What Do All the Federal Enforcement Actions Against Marketers Mean?
Marketing

What Do All the Federal Enforcement Actions Against Marketers Mean?

15y Pace Lattin

What Do All the Federal Enforcement Actions Agains...

It's time to take more steps to not only prevent compliance and fraud issues, but to expose and remove those in the industry who are persistent offend...

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Perrier Creates Effervescent YouTube Campaign
Media

Perrier Creates Effervescent YouTube Campaign

15y Lisa Lacy

Perrier Creates Effervescent YouTube Campaign

A video becomes "steamier and wilder" the more people watch it. Read More...

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Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate
Email

Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, a...

15y Jeanne Jennings

Email Vocabulary Lesson: Blast, Harvesting, Purcha...

You need to educate yourself on standard email metrics terminology and definitions, or risk negatively impacting your email marketing performance. Rea...

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Sina Weibo Wants Marketers to Think Social Business
Asia

Sina Weibo Wants Marketers to Think Social Business

15y Adaline Lau

Sina Weibo Wants Marketers to Think Social Busines...

Twitter of China will launch in English, with plans to commercialize its platform. Read More...

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Mobile Web Advertisers Double
Media

Mobile Web Advertisers Double

15y Jack Marshall

Mobile Web Advertisers Double

Also in mobile: rising spend from retailers; most use devices while watching TV. Read More...

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What I've Learnt From Advertising
Asia

What I've Learnt From Advertising

15y Eric Phu

What I've Learnt From Advertising

Do you have what it takes to be a great digital agency person? Read More...

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Universal McCann Wins Clorox Digital Business
Display Advertising

Universal McCann Wins Clorox Digital Business

15y Zachary Rodgers

Universal McCann Wins Clorox Digital Business

Win for UM in San Francisco includes Green Works, Pine-Sol, Kingsford, and other brands Read More...

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Two-Thirds of Smartphone and Tablet Owners Use Them While Watching TV
Data insights

Two-Thirds of Smartphone and Tablet Owners Use Them While Watching TV

15y Jack Marshall

Two-Thirds of Smartphone and Tablet Owners Use The...

Tablets are used mainly in the home, smartphones across a range of situations. Read More...

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Innovative Marketers Acquire New Roles
Marketing

Innovative Marketers Acquire New Roles

15y Anna Maria Virzi

Innovative Marketers Acquire New Roles

Connected consumers are forcing marketers to redefine their roles and relationships. Here are five ways. Read More...

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From Mass Marketing to Interactive Experience
Analytics

From Mass Marketing to Interactive Experience

15y Jack Aaronson

From Mass Marketing to Interactive Experience

Companies like McDonald's and Apple are providing interactive experiences to customers by using mass marketing as a launching pad for something more p...

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PPC Search Bid Management: Humans vs. Machines
Paid Search

PPC Search Bid Management: Humans vs. Machines

15y Kevin Lee

PPC Search Bid Management: Humans vs. Machines

Machines can have their place in almost any size campaign, but an algorithm is only as good as the human driving the machine. Read More...

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The $10 Million Dollar Question
Media

The $10 Million Dollar Question

15y Jeanniey Mullen

The $10 Million Dollar Question

Ten things publishing experts would spend $10 million on to start a digital-only magazine. Read More...

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What Multitasking Consumers Mean for Marketers
Display Advertising

What Multitasking Consumers Mean for Marketers

15y Nicolle Pangis

What Multitasking Consumers Mean for Marketers

Tools can help open up opportunities for advertisers. Read More...

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Digital Luxury in China: Case Studies Show It's Not too Late to Start!
Asia

Digital Luxury in China: Case Studies Show It's Not too Late to Start!

15y Michael Zung

Digital Luxury in China: Case Studies Show It's No...

Luxury brands such as Burberry and Johnnie Walker are using social media marketing to connect with Chinese consumers; here's how. Read More...

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Frigidaire and Gowalla Team With Jennifer Garner for Charity
Social

Frigidaire and Gowalla Team With Jennifer Garner for Charity

15y Christopher Heine

Frigidaire and Gowalla Team With Jennifer Garner f...

Check-ins may lead to $500,000 donation by appliances brand. Read More...

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Twitter's Adam Bain on Why Twitter Beats Facebook and Display
Social

Twitter's Adam Bain on Why Twitter Beats Facebook and Display

15y Kate Kaye

Twitter's Adam Bain on Why Twitter Beats Facebook ...

ClickZ spoke with Twitter and got a glimpse into the firm's ad sales approach. Read More...

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