JCPenney Gives Fashion Students a Shot on YouTube
Ecommerce

JCPenney Gives Fashion Students a Shot on YouTube

15y Lisa Lacy

JCPenney Gives Fashion Students a Shot on YouTube

A partnership with designer Bisou Bisou and graduate students. Read More...

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Six Flags Runs Mobile Campaign for Ask.com
Media

Six Flags Runs Mobile Campaign for Ask.com

15y Christopher Heine

Six Flags Runs Mobile Campaign for Ask.com

2010 test leads to summer-long effort. Read More

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Behavioral Icon Appears in Political Ads
Data insights

Behavioral Icon Appears in Political Ads

15y Kate Kaye

Behavioral Icon Appears in Political Ads

Online ads from political advertisers have begun featuring the Ad Choices icon. Read More...

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Universal Language? Tiffany Has an App for That
Media

Universal Language? Tiffany Has an App for That

15y Lisa Lacy

Universal Language? Tiffany Has an App for That

Videos, interactive mapping, and a city guide for New York's besotted. Read More...

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How to Avoid Mobile Site Suckage
Marketing

How to Avoid Mobile Site Suckage

15y Sean Carton

How to Avoid Mobile Site Suckage

The mobile web is different. And so are mobile users. Here are eight differences you must understand to create a successful mobile presence. Read More...

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Top 5 Sins of Paid Search
Search

Top 5 Sins of Paid Search

15y Julie Batten

Top 5 Sins of Paid Search

How to avoid these common mistakes and find the road to redemption. Read More...

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Data Collection in Multivariate Testing
Acquisition

Data Collection in Multivariate Testing

15y Tim Ash

Data Collection in Multivariate Testing

Full factorial vs. fractional factorial designs; a look at the advantages and disadvantages to each. Read More...

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Search Marketing Guide to Naver, Korea's Most Popular Search Engine
Asia

Search Marketing Guide to Naver, Korea's Most Popular Search Engine

15y Guest

Search Marketing Guide to Naver, Korea's Most Popu...

Considering search advertising in Korea? Naver is not to be ignored. Read More...

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Subway Tests Scvngr in First LBS Partnership
Social

Subway Tests Scvngr in First LBS Partnership

15y Christopher Heine

Subway Tests Scvngr in First LBS Partnership

Sandwich brand, Sears, and Swatch launch campaigns. Read More...

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WPP Continues Brazilian Shopping Spree With Gringo
Marketing

WPP Continues Brazilian Shopping Spree With Gringo

15y Jack Marshall

WPP Continues Brazilian Shopping Spree With Gringo

Ups investment ahead of World Cup and Olympics. Read More...

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Presidential Pair-Ups: Digital Agencies Scramble for GOP Clients
Marketing

Presidential Pair-Ups: Digital Agencies Scramble for GOP Clients

15y Kate Kaye

Presidential Pair-Ups: Digital Agencies Scramble f...

Which digital shops are working with which Republican candidates? Read More...

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Blacks and Hispanics More Likely to Use Twitter Than Whites
Data insights

Blacks and Hispanics More Likely to Use Twitter Than Whites

15y Jack Marshall

Blacks and Hispanics More Likely to Use Twitter Th...

Thirteen percent of online adults in the U.S. now use Twitter, says Pew. Read More...

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Facebook Exec: Local Input Key to Ads for Global Brands
Data insights

Facebook Exec: Local Input Key to Ads for Global Brands

15y Christopher Heine

Facebook Exec: Local Input Key to Ads for Global B...

Carolyn Everson talks Facebook marketing. Read More...

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Yahoo Unveils Deals Service in Hong Kong
Asia

Yahoo Unveils Deals Service in Hong Kong

15y Adaline Lau

Yahoo Unveils Deals Service in Hong Kong

Yahoo Hong Kong is positioning itself as a group-buying services aggregator in the city. Read More...

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Nike Turns to Facebook for Action Sports Push
Marketing

Nike Turns to Facebook for Action Sports Push

15y Jack Marshall

Nike Turns to Facebook for Action Sports Push

Aims to reach extreme sports fans on social platforms. Read More...

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When SERP Top Position Goes Below the Fold
Marketing

When SERP Top Position Goes Below the Fold

15y Gary Stein

When SERP Top Position Goes Below the Fold

A look at three big challenges to the prominence of the top result on the SERP. Read More...

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Career Advice for Millennials and Their Managers
Marketing

Career Advice for Millennials and Their Managers

15y Aaron Kahlow

Career Advice for Millennials and Their Managers

Bonus: A translation guide. Read More

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Social Sharing - Moving Beyond the 'Like' Button
Media

Social Sharing - Moving Beyond the 'Like' Button

15y Jason Dempsey

Social Sharing - Moving Beyond the 'Like' Button

A look at new location-based services and apps that reward and help people. Read More...

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Landing Page Testing: Testing for Impact, Not Variations
Analytics

Landing Page Testing: Testing for Impact, Not Variations

15y Bryan Eisenberg

Landing Page Testing: Testing for Impact, Not Vari...

Have you been testing intelligently or have you been guilty of slice-and-dice optimization? Read More...

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Don't Ignore the Negative
Paid Search

Don't Ignore the Negative

15y Lisa Raehsler

Don't Ignore the Negative

A comprehensive approach to negative keywords for Google AdWords. Read More...

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Tell the Merchandisers You Want Your Job Back
Marketing

Tell the Merchandisers You Want Your Job Back

15y Heather Blank

Tell the Merchandisers You Want Your Job Back

Three strategies to help you regain control of email content. Read More...

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Tribal DDB Shanghai - Giving Branding a Digital Core
Asia

Tribal DDB Shanghai - Giving Branding a Digital Core

15y Guest

Tribal DDB Shanghai - Giving Branding a Digital Co...

A look at Shanghai-based digital agencies. Read More...

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Remarketing – Creating a Digital Deacute;jagrave; Vu
Asia

Remarketing – Creating a Digital Deacute;jagrave; Vu

15y Shourya Ray Chaudhuri

Remarketing – Creating a Digital Deacute;jagrave; ...

Remarketing can get your customers much more closer to completing the purchase cycle than any other medium; here's why. Read More...

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Top 14 Things Marketers Need To Know About QR Codes
Asia

Top 14 Things Marketers Need To Know About QR Codes

15y Angie Schottmuller

Top 14 Things Marketers Need To Know About QR Code...

A crash course on tools, tactics, and best practices for your 2d barcode marketing campaign. Read More...

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Mobile News: RTB Boosts Ad Performance, Marketers Struggle to Measure ROI
Media

Mobile News: RTB Boosts Ad Performance, Marketers Struggle to Measure ROI

15y Jack Marshall

Mobile News: RTB Boosts Ad Performance, Marketers ...

Also, mobile ads turned more social in April. Read More...

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Groupon Revenue Hits $645M in Q1
Social

Groupon Revenue Hits $645M in Q1

15y Christopher Heine

Groupon Revenue Hits $645M in Q1

IPO shows daily deals company spent $180 million on web ads in Q1. Read More...

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Google Offers, Day 1: Portland Coffee Shop Calls It 'Jaw-dropping'
Social

Google Offers, Day 1: Portland Coffee Shop Calls It 'Jaw-dropping'

15y Christopher Heine

Google Offers, Day 1: Portland Coffee Shop Calls I...

1,700 vouchers sold for two-store business. Read More...

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