Niche Media Planning: Ad-Supported Mobile Games
Media

Niche Media Planning: Ad-Supported Mobile Games

15y Hollis Thomases

Niche Media Planning: Ad-Supported Mobile Games

Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Read More...

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Disintermediation and the App Economy
Media

Disintermediation and the App Economy

15y Andrew Solmssen

Disintermediation and the App Economy

How the delivery of IP data through apps is changing how users access content. Read More...

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If You're Puerto Rican, You Must Be From Philadelphia (Maybe)
Marketing

If You're Puerto Rican, You Must Be From Philadelphia (Maybe)

15y Giovanni Rodriguez

If You're Puerto Rican, You Must Be From Philadelp...

The Pew Hispanic Center releases stats on the 30 biggest metros. Are there any surprises? Read More...

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Toyota Social Net Gives Voice to Customers and Cars
Asia

Toyota Social Net Gives Voice to Customers and Cars

15y Guest

Toyota Social Net Gives Voice to Customers and Car...

Service will connect owners with live car data, among other features. Read More...

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Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan
Asia

Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan

15y Andy Radovic

Galapagos Goes Mainstream – A Perspective on Mobil...

With an increasing shift to smartphones, consider these four tips to optimise your mobile site. Read More...

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OMG! YO! WOW! WOAH! WTF! - War on SPAM
Asia

OMG! YO! WOW! WOAH! WTF! - War on SPAM

15y Pushkar Sane

OMG! YO! WOW! WOAH! WTF! - War on SPAM

Social platforms will become unsocial if they don't start clamping down on spam. Read More...

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How Brands Helped Zynga Get to IPO Chatter
Social

How Brands Helped Zynga Get to IPO Chatter

15y Christopher Heine

How Brands Helped Zynga Get to IPO Chatter

In-game campaign spending ranges from $100,000 to $1 million. Read More...

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Tim Pawlenty Tests Facebook Sponsored Stories
Marketing

Tim Pawlenty Tests Facebook Sponsored Stories

15y Kate Kaye

Tim Pawlenty Tests Facebook Sponsored Stories

Ads ensure candidate posts are shown to likers. Read More...

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The Week in Ads: Jack Daniel's, JetBlue, Home Depot [Gallery]
Display Advertising

The Week in Ads: Jack Daniel's, JetBlue, Home Depot [Gallery]

15y Jack Marshall

The Week in Ads: Jack Daniel's, JetBlue, Home Depo...

A look at some creative display ads from around the web last week. Read More...

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History Channel Reenlists With Microsoft Xbox for Civil War Special
Media

History Channel Reenlists With Microsoft Xbox for Civil War Special

15y Kate Kaye

History Channel Reenlists With Microsoft Xbox for ...

Channel uses media platform to spur tune-ins for Memorial Day broadcast. Read More...

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Amex Talks Facebook, Foursquare, and SMBs
Financial Services

Amex Talks Facebook, Foursquare, and SMBs

15y Christopher Heine

Amex Talks Facebook, Foursquare, and SMBs

Q&A with VP Julie Berkun Fajgenbaum. Read More

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Internet Ad Revenues Soar 23 Percent in Q1
Marketing

Internet Ad Revenues Soar 23 Percent in Q1

15y Jack Marshall

Internet Ad Revenues Soar 23 Percent in Q1

Online ad revenues hit $7.3 billion for first three months of 2011. Read More...

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What Twitter's Purchase of TweetDeck Means for Marketers
Social

What Twitter's Purchase of TweetDeck Means for Marketers

15y Anna Maria Virzi

What Twitter's Purchase of TweetDeck Means for Mar...

Author of "Twitter Marketing: An Hour a Day" weighs in. Read More...

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6 Ways to Tune Campaigns Running in Google's AdSense/Display Network
Paid Search

6 Ways to Tune Campaigns Running in Google's AdSense/Display Network

15y Kevin Lee

6 Ways to Tune Campaigns Running in Google's AdSen...

If you are tapping the additional inventory opportunities within the Display Network, you may want to consider giving your account a tune-up. Read Mor...

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3 Digital Publishing Secrets
Media

3 Digital Publishing Secrets

15y Jeanniey Mullen

3 Digital Publishing Secrets

And five questions you should be aware of and able to comment on as your digital publishing efforts grow. Read More...

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Managing Disruption
Display Advertising

Managing Disruption

15y Rob Beeler

Managing Disruption

Four ways to keep moving forward considering the mix of excitement and doom and gloom in the air for ad operations. Read More...

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3 Reasons Your Site Sucks
Analytics

3 Reasons Your Site Sucks

15y Jack Aaronson

3 Reasons Your Site Sucks

Does it look like a 12-year-old designed your website? The website design doctor is in with some tips to improve your navigation and design. Read More...

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The 2nd Wave of Location-Based Services
Asia

The 2nd Wave of Location-Based Services

15y Guest

The 2nd Wave of Location-Based Services

A look at promising new services from Facebook and other companies. Read More...

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Amplified Soul
Asia

Amplified Soul

15y Brandon Cheung

Amplified Soul

Social media will soon become a brand's most important digital touch point to the next generation of customers and here's what you should do about it....

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FTC Considers Update to Online Ad Disclosures
Marketing

FTC Considers Update to Online Ad Disclosures

15y Jack Marshall

FTC Considers Update to Online Ad Disclosures

Federal regulators are concerned that 11 year old guidelines are outdated. Read More...

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Google Wallet Takes the Paper Out of Groupon
Media

Google Wallet Takes the Paper Out of Groupon

15y Christopher Heine

Google Wallet Takes the Paper Out of Groupon

App aims to revolutionize mobile offers and payments. Read More...

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Reply Buys MerchantCircle for $60 Million
Marketing

Reply Buys MerchantCircle for $60 Million

15y Kate Kaye

Reply Buys MerchantCircle for $60 Million

Lead marketplace firm Reply has acquired small business network MerchantCircle. Read More...

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Internet Ad Revenues Soar 23 Percent in Q1
Marketing

Internet Ad Revenues Soar 23 Percent in Q1

15y Jack Marshall

Internet Ad Revenues Soar 23 Percent in Q1

Online ad revenues hit $7.3 billion for first three months of 2011. Read More...

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Conservative Attack Group to Spend More Online in 2012
Marketing

Conservative Attack Group to Spend More Online in 2012

15y Kate Kaye

Conservative Attack Group to Spend More Online in ...

Video-centric attack ads in NY race provides test bed for next election cycle. Read More...

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Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units
Media

Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Unit...

15y Jack Marshall

Mobile News: Firefox Offers Do-Not-Track for Mobil...

And, Millennial Media acquires mobile data firm. Read More...

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Social Media Job Titles Get Creative
Marketing

Social Media Job Titles Get Creative

15y Anna Maria Virzi

Social Media Job Titles Get Creative

Social business strategist or ant colony foreman? Consider these pros and cons when devising off-beat job titles. Read More...

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Retention Lifecycle Programs: Options and Considerations
Email

Retention Lifecycle Programs: Options and Considerations

15y Matthew Hayes

Retention Lifecycle Programs: Options and Consider...

Four things post-conversion email can do for your brand and your email marketing success. Read More...

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