Dentsu Doubles U.K. Presence With Steak Buy
Display Advertising

Dentsu Doubles U.K. Presence With Steak Buy

15y Jack Marshall

Dentsu Doubles U.K. Presence With Steak Buy

Agency explores further global opportunities. Read More...

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WPP Buys F.biz, Brazil Agency With Mobile Chops
Marketing

WPP Buys F.biz, Brazil Agency With Mobile Chops

15y Zachary Rodgers

WPP Buys F.biz, Brazil Agency With Mobile Chops

Sao Paulo firm was founded in 1999 and employs 200. Read More...

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How Being Innovative Really Pays Off in Mobile Advertising
Media

How Being Innovative Really Pays Off in Mobile Advertising

15y Rob Weber

How Being Innovative Really Pays Off in Mobile Adv...

Four ways you can take advantage of the shift in mobile marketing. Read More...

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Daily Deals - Advance Planning Is the Key to Success
Local

Daily Deals - Advance Planning Is the Key to Success

15y Gregg Stewart

Daily Deals - Advance Planning Is the Key to Succe...

Considering a daily deal campaign on Groupon, LivingSocial, or Facebook Deals? Start here. Read More...

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3 Social Media Steps to Shared Share of Voice
Marketing

3 Social Media Steps to Shared Share of Voice

15y Jonathan Shapiro

3 Social Media Steps to Shared Share of Voice

Measure share of voice? Here's how social media changes that metric. Read More...

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Tracking Mouse Movements Instead of Clicks
Media

Tracking Mouse Movements Instead of Clicks

15y Tessa Wegert

Tracking Mouse Movements Instead of Clicks

A start up says it's found a better way to measure interaction with display ads. Here's how it works. Read More...

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E-mail Is Social
Email

E-mail Is Social

15y Simms Jenkins

E-mail Is Social

Do you have a holistic messaging strategy? Here's how to adopt that mindset. Read More...

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Fuel Efficiency Campaign Targets Policy Makers
Marketing

Fuel Efficiency Campaign Targets Policy Makers

15y Kate Kaye

Fuel Efficiency Campaign Targets Policy Makers

Buying web ads direct is still key on Capitol Hill. Read More...

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The Impact of Display on Search
Asia

The Impact of Display on Search

15y Guest

The Impact of Display on Search

Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet. Read More...

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The Rise of F-Commerce
Asia

The Rise of F-Commerce

15y Vincent Teo

The Rise of F-Commerce

Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Read More...

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LivingSocial, Groupon Make Europe Another Battlefront
Social

LivingSocial, Groupon Make Europe Another Battlefront

15y Christopher Heine

LivingSocial, Groupon Make Europe Another Battlefr...

Deals players set for French clash after LivingSocial's new acquisition. Read More...

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A Year After Hearst Buy, ICrossing Opens Branded Content Arm
Media

A Year After Hearst Buy, ICrossing Opens Branded Content Arm

15y Douglas Quenqua

A Year After Hearst Buy, ICrossing Opens Branded C...

Unit will focus on real-time execution across the social graph. Read More...

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Tribal DDB Shanghai: Giving Branding a Digital Core
Marketing

Tribal DDB Shanghai: Giving Branding a Digital Core

15y Joan Voight

Tribal DDB Shanghai: Giving Branding a Digital Cor...

Second in a series on Shanghai-based digital agencies. Read More...

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SEO + Social Media + Blogging: When Will Big Business Catch Up?
Search

SEO + Social Media + Blogging: When Will Big Business Catch Up?

15y Crispin Sheridan

SEO + Social Media + Blogging: When Will Big Busin...

Social media and blogging are about connecting with audiences on a more personal level. But first you must start speaking their language. Read More...

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Social Media Buzzwords
Marketing

Social Media Buzzwords

15y Robin Neifield

Social Media Buzzwords

These exciting new words should be used cautiously; not to exclude and confuse, but to elucidate. Read More...

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Why I'm Checking Out Bing and Why You Should Too [Video]
Search

Why I'm Checking Out Bing and Why You Should Too [Video]

15y Sage Lewis

Why I'm Checking Out Bing and Why You Should Too [...

What will the Bing-Facebook partnership mean for search and a look at their unique ads. Read More...

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5 Things That All Digital Marketers Should Know About Audience Targeting
Data insights

5 Things That All Digital Marketers Should Know About Audience Targeting

15y Rob Graham

5 Things That All Digital Marketers Should Know Ab...

Best practices that will help you gain a better understanding of the targeting landscape. Read More...

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Add SMS to Your Email Program
Email

Add SMS to Your Email Program

15y Mike Hotz

Add SMS to Your Email Program

When, where, and how to use SMS messages in your marketing plans to build your list, nurture and engage, and drive revenue. Read More...

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Google Wallet: Has the Payment Revolution Finally Arrived?
Media

Google Wallet: Has the Payment Revolution Finally Arrived?

15y David Hewitt

Google Wallet: Has the Payment Revolution Finally ...

Following the recent Google Deals launch, mobile couponing may be the first step to wallet adoption for many consumers. Read More...

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Database Optimisation and Campaign Management Tactics in China
Asia

Database Optimisation and Campaign Management Tactics in China

15y Francis Kwok

Database Optimisation and Campaign Management Tact...

A guide to optimising and managing your email campaigns to grow a relevant database in China. Read More...

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Twitter Debuts Follow Button for Publisher Sites
Social

Twitter Debuts Follow Button for Publisher Sites

15y Christopher Heine

Twitter Debuts Follow Button for Publisher Sites

Brands may be the biggest winners. Read More...

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Twitter Buys Keyword Bidding Platform AdGrok
Media

Twitter Buys Keyword Bidding Platform AdGrok

15y Christopher Heine

Twitter Buys Keyword Bidding Platform AdGrok

May bolster ad targeting on micro-blogging site. Read More...

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Miami Heat Has Dallas' Number on Facebook, Twitter
Marketing

Miami Heat Has Dallas' Number on Facebook, Twitter

15y Christopher Heine

Miami Heat Has Dallas' Number on Facebook, Twitter

Inside the NBA finalists' social media games. Read More...

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Mitt Romney Hires Digital Director
Marketing

Mitt Romney Hires Digital Director

15y Kate Kaye

Mitt Romney Hires Digital Director

Zac Moffatt, a partner at Republican digital agency Targeted Victory, has joined the candidate’s team. Read More...

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Many Promos, One Message: Have a Cold One
Social

Many Promos, One Message: Have a Cold One

15y Lisa Lacy

Many Promos, One Message: Have a Cold One

Beer brands use diverse digital tactics to kick off the season. Read More...

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Swede Begets Swede at McCann New York
Marketing

Swede Begets Swede at McCann New York

15y Zachary Rodgers

Swede Begets Swede at McCann New York

MENY establishes little Stockholm in the Big Apple. Read More...

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Will Facebook Credits Work as a Real-World Currency?
Social

Will Facebook Credits Work as a Real-World Currency?

15y Janice Diner

Will Facebook Credits Work as a Real-World Currenc...

Facebook Credits may change how we think about using social experiences to generate revenue on and off Facebook. Read More...

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