How LivingSocial 'Instantly' Took NYC's 3rd Ave
Social

How LivingSocial 'Instantly' Took NYC's 3rd Ave

15y Christopher Heine

How LivingSocial 'Instantly' Took NYC's 3rd Ave

iPads and 100 percent takes for merchants helped. Read More...

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Ad Startup Bets Trends Make Better Targets Than Demographics
Media

Ad Startup Bets Trends Make Better Targets Than Demographics

15y Kate Kaye

Ad Startup Bets Trends Make Better Targets Than De...

Taykey targets based on trending topics and keywords in social media. Read More...

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Facebook Module Captures, Segments Email Addresses
Social

Facebook Module Captures, Segments Email Addresses

15y Christopher Heine

Facebook Module Captures, Segments Email Addresses

Tool enables brands to add a "Join Our Email List" slot to their Facebook Pages. Read More...

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Wieden+Kennedy Shanghai: Social Media Darling
Social

Wieden+Kennedy Shanghai: Social Media Darling

15y Joan Voight

Wieden+Kennedy Shanghai: Social Media Darling

Unlike its U.S. parent, this W+K outpost is mainly a digital agency. Read More...

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Marketers Still Finding Their Feet With Tablets
Media

Marketers Still Finding Their Feet With Tablets

15y Jack Marshall

Marketers Still Finding Their Feet With Tablets

Tablet marketing remains in its infancy, but lessons are being learned. Read More...

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Test and Learn: Startup Edition
Marketing

Test and Learn: Startup Edition

15y Adam Cahill

Test and Learn: Startup Edition

Two challenges to partnering with startups and two steps that will help you make more progress. Read More...

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How to Find a Job Using Recruiters and Ads
Marketing

How to Find a Job Using Recruiters and Ads

15y Jake Langwith

How to Find a Job Using Recruiters and Ads

Obvious and not-so-obvious approaches to finding a job. First in a two-part series. Read More...

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Vying for Video Subscription
Media

Vying for Video Subscription

15y Tessa Wegert

Vying for Video Subscription

How much are consumers willing to pay to avoid ads? Read More

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Why Is Deliverability Still an Issue for Marketers?
Email

Why Is Deliverability Still an Issue for Marketers?

15y Derek Harding

Why Is Deliverability Still an Issue for Marketers...

It's up to marketers to make the effort to understand what are appropriate and acceptable deliverability standards and act accordingly. Read More...

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Mass Media and Search in Japan
Asia

Mass Media and Search in Japan

15y Shohei Shimoda

Mass Media and Search in Japan

TV is a key driver of search traffic and consumers are increasingly searching via their smartphones. Read More...

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Ross Levinsohn Details Yahoo's Failures (And a Few Successes)
Media

Ross Levinsohn Details Yahoo's Failures (And a Few Successes)

15y Zachary Rodgers

Ross Levinsohn Details Yahoo's Failures (And a Few...

Tough love for sales and marketing efforts. Read More...

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Paramount Pictures Hopes Twitter Puts Butts in Seats
Social

Paramount Pictures Hopes Twitter Puts Butts in Seats

15y Christopher Heine

Paramount Pictures Hopes Twitter Puts Butts in Sea...

Offers tickets for "Super 8" sneak-peek via micro-blogging site. Read More...

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Planning Paid Media Beyond an Impression or Click
Data insights

Planning Paid Media Beyond an Impression or Click

15y Amy Manus

Planning Paid Media Beyond an Impression or Click

Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Read More...

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4 Ways Video Can Help Your Social Media Marketing Success
Social

4 Ways Video Can Help Your Social Media Marketing Success

15y Liana Evans

4 Ways Video Can Help Your Social Media Marketing ...

Not everyone can be Old Spice. But there are other approaches you can take to help you reach your goals. Read More...

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4 Tools of the Agile Marketer
Marketing

4 Tools of the Agile Marketer

15y Brian Massey

4 Tools of the Agile Marketer

How to empower the mid-level manager. Second in a three-part series. Read More...

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Thank You 'Deliverability' Department
Email

Thank You 'Deliverability' Department

15y Dennis Dayman

Thank You 'Deliverability' Department

One company shows what not to do when responding to negative deliverability issues, and five things you should do in this situation. Read More...

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Twitter: 12% of Q1 Revenue Came From Auto Advertisers
Social

Twitter: 12% of Q1 Revenue Came From Auto Advertisers

15y Jack Marshall

Twitter: 12% of Q1 Revenue Came From Auto Advertis...

Promoted accounts fetched from $10 to $70 per follower in the automotive vertical. Read More...

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SES Shanghai: An Overview of China's E-commerce Landscape
Asia

SES Shanghai: An Overview of China's E-commerce Landscape

15y Eddie Choi

SES Shanghai: An Overview of China's E-commerce La...

My view on the e-commerce sessions presented and discussed in China. Read More...

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Twitter Builds U.S. Sales Force, Eyes Japan
Social

Twitter Builds U.S. Sales Force, Eyes Japan

15y Kate Kaye

Twitter Builds U.S. Sales Force, Eyes Japan

Tracking Twitter's evolving sales force and its pitch to advertisers. Read More...

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BP Uses Social PR Long After Oil Spill, But to What Effect?
Social

BP Uses Social PR Long After Oil Spill, But to What Effect?

15y Christopher Heine

BP Uses Social PR Long After Oil Spill, But to Wha...

Florida seafood restaurant questions the campaign. Read More...

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Mobile Web or Mobile Apps? Both, Execs Say
Media

Mobile Web or Mobile Apps? Both, Execs Say

15y Jack Marshall

Mobile Web or Mobile Apps? Both, Execs Say

Marketers must embrace both channels to mirror consumer behavior. Read More...

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Amex to Offer Social Media, Directory Listing Tool for SMBs
Social

Amex to Offer Social Media, Directory Listing Tool for SMBs

15y Anna Maria Virzi

Amex to Offer Social Media, Directory Listing Tool...

A way to monitor off-site conversations about a brand, developed by Clickable. Read More...

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Android U.S. Smartphone Growth Continues
Data insights

Android U.S. Smartphone Growth Continues

15y Jack Marshall

Android U.S. Smartphone Growth Continues

RIM's share of subscribers continues to plummet. Read More...

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Facebook: A Latino Love Affair
Marketing

Facebook: A Latino Love Affair

15y Gustavo Razzetti

Facebook: A Latino Love Affair

What's driving social media growth among Latinos? Here are five possibilities. Read More...

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Abandon the Campaign and Embrace the Channel
Media

Abandon the Campaign and Embrace the Channel

15y Harry Gold

Abandon the Campaign and Embrace the Channel

To be agile and responsive, companies need to abandon the notion of campaigns and embrace the concept of channels. Here are five rules for managing a...

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Republican Party Aims to Match Democrats' Data Strength
Marketing

Republican Party Aims to Match Democrats' Data Strength

15y Kate Kaye

Republican Party Aims to Match Democrats' Data Str...

Money drives the RNC's desire to develop a database entity that would live outside the party. Read More...

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McDonald's Installs Interactive 'Pong' Billboard in Sweden
Media

McDonald's Installs Interactive 'Pong' Billboard in Sweden

15y Jack Marshall

McDonald's Installs Interactive 'Pong' Billboard i...

Fuses mobile with out-of-home for innovative mobile coupon campaign. Read More...

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