Facebook's ad business could be expanding to Groups, a popular feature that "allow[s] people to come together around a common cause, issue or activity...
View articleIn a deal that one observer called “the saddest $5 billion deal in tech history,” Yahoo agree to sell itself to telecommunications giant V...
View articleNow more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns. Read More...
View articleMicro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by making their digital interactions easier, mor...
View articleIt’s search, Jim, but not as we know it. In a search industry where most of the major players are focused on machine learning, artificial intell...
View articleThis Summer, the UK Financial Conduct Authority (FCA) changed the way banks are required to manage complaints. They have been given more time to resol...
View articleTwitter is increasingly focused on the customer service uses of its service, and many brands, like Southwest, are investing heavily in their Twitter c...
View articleSocial media may be the starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience? A successful s...
View articleEvergreen content is content which stays fresh for a longer period of time than most, and which can be more valuable from an SEO and traffic perspecti...
View articleWhat tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.? All of these are gre...
View articleThe use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according...
View articleHow do you ensure that your content marketing strategy is effective? There are many challenges to deal with until you create a successful content mark...
View articleAs consumers continue to move away from their desktops and spend more time on their smartphones and mobile devices, marketers too need to shift their ...
View articleOnline writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in mind when writi...
View articleAccording to Facebook, more than 450 million of its members visit groups on its social network where individuals buy and sell goods, and now Facebook ...
View articleHoliday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends shoul...
View articleYesterday, Amazon announced an update to its community guidelines that will put an end to incentivized reviews for products other than books. Accordin...
View articleA new report highlights the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the bes...
View articleVideo content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook and see how Twitter vi...
View articleIn March 2015, a new app called Meerkat became the star of the show at the annual SXSW conference in Austin, Texas, and put live streaming on the map....
View articleOn September 23, Google announced Penguin 4.0, the latest version of its web-spam algorithm, and it is fair to say that this iteration has tip-toed it...
View articleThe technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. This is accordi...
View articleWe don’t generally think of paid search as a great channel for personalisation, but increasingly, it's becoming one. Read More...
View articleTwitter is opening Moments to all users and takes curation to the next level. What does this mean for brands? Twitter Moments used to be a curation of...
View articleSite search matters, yet many ecommerce sites are actually deterring customers through poor experiences. Indeed, a fifth of UK shoppers are not satisf...
View articleBack in 2013 John Gagnon wrote a very popular post detailing some of his favourite Excel tips and tricks. We thought we’d update the list of classic s...
View articleA lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, you probably wonder, “When do I get t...
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