It’s that time of the year when brands focus on their back-to-school campaigns and here are tips and examples to inspire you. 1. Plan ahead Most back-...
View articleShift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own VP...
View articleWe put China and United States head to head on smartphone sales and smartphone penetration; 4G subscribers; 4G coverage and speed; mobile internet use...
View articleYou watch them, they watch you, so let’s see what they are looking at. I’m reasonably certain we’ve all had a good look around our competitor’s ecomme...
View articleThere is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagg...
View articleNew stats suggest that retailers are improving their customer retention rates, so is this the result of a focus on the customer experience? IMRG stat...
View articleYesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accen...
View articleSpeed can make more of a difference to the success of your online business than anything else, yet very few people talk about it. Read More...
View articleDigital video distribution keeps evolving and marketers predict an increase of budget for video advertising. What else should we expect? Trusted Media...
View articleAutomation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, achieving...
View articleIn an increasingly competitive European grocery industry, there is only one certainty: Amazon is here to stay. Success in one of Europe’s largest ret...
View articleInfluencer discovery is set to become easier with the launch of DSCVRY.team, a discovery division by Instrumental. Read More...
View articleTech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by b...
View articleMarketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into...
View articleAdvertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Face...
View articleVideo content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Read More...
View articleSEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advert...
View articleThere is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective? Read More...
View articleHeader bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from...
View articleHere are some examples of campaigns of local and small businesses that are rocking social media. Read More...
View articleThe web doesn’t have a traffic problem, but it has a conversion problem. Read More...
View articleYouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, lin...
View articleIf you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and se...
View articleAs the UK now embarks on the journey to leave the European Union, and as new opportunities – and challenges – open up for retailers of all sizes, what...
View articleDo you ever get the feeling that you’re being ignored? That despite your best efforts to ensure every email you write is a) highly relevant; b) succin...
View articleAll top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US...
View articleDigital transformation is a phrase that pops up in corporate mission statements and makes for interesting debates around the office coffee dispenser. ...
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