Radio One Partners With Hip Hop Site in Ad Deal
Media

Radio One Partners With Hip Hop Site in Ad Deal

18y Douglas Quenqua

Radio One Partners With Hip Hop Site in Ad Deal

Urban media specialist" teams up with "world's most dangerous site" to reach urban, African-American audiences online. Read More...

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Twitter by Machiavelli
Marketing

Twitter by Machiavelli

18y Pete Blackshaw

Twitter by Machiavelli

A look at 16 curious personality types and behaviors emerging from Twitter-land. Read More...

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Listen to Your Enemy
Media

Listen to Your Enemy

18y Harry Gold

Listen to Your Enemy

What you can learn from the other media agency. Read More

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Going Green on Screen
Media

Going Green on Screen

18y Andreas Roell

Going Green on Screen

Online marketers can use green-screened videos to show they are the experts and keep others off their advertising turf. Read More...

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Social Data Portability: Will It Affect Advertising?
Media

Social Data Portability: Will It Affect Advertising?

18y Zachary Rodgers

Social Data Portability: Will It Affect Advertisin...

Suddenly all the social networking majors are racing to see who can break down their own walls the fastest -- and in the case of Google, to make the s...

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Clear Channel Aims to Move Smaller Advertisers Online
Media

Clear Channel Aims to Move Smaller Advertisers Online

18y Douglas Quenqua

Clear Channel Aims to Move Smaller Advertisers Onl...

A pact with online production company StudioNow will help marketers of lesser means place video ads. Read More...

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U.K. Facebook Creatives Branded 'Illegal'
Media

U.K. Facebook Creatives Branded 'Illegal'

18y Jack Marshall

U.K. Facebook Creatives Branded 'Illegal'

A range of ads promoting credit and loan facilities on Facebook are in fact illegal, according to U.K Read More...

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Online Classified Ads, Another View
Media

Online Classified Ads, Another View

18y Anna Maria Virzi

Online Classified Ads, Another View

"Online Classifieds Have Grown Up," writes Brad Waller, VP, business and affiliate development of ePage, in response to my column that examines why mo...

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How One Advertiser Uses Microsoft Engagement Mapping
Media

How One Advertiser Uses Microsoft Engagement Mapping

18y Zachary Rodgers

How One Advertiser Uses Microsoft Engagement Mappi...

A new reporting tool gives display advertising its due. Read More...

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Obama Looks Ahead to Oregon Primary in E-mail Push
Marketing

Obama Looks Ahead to Oregon Primary in E-mail Push

18y Kate Kaye

Obama Looks Ahead to Oregon Primary in E-mail Push

While Clinton, McCain and Obama all push for donations in e-mails, the Obama's campaign also uses e-mail to get diehards to trek to Oregon and knock o...

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Execs & Accounts: Avenue A/Razorfish, Platform A, Blinxx
Media

Execs & Accounts: Avenue A/Razorfish, Platform A, Blinxx

18y Enid Burns

Execs & Accounts: Avenue A/Razorfish, Platform A, ...

Avenue A/Razorfish promotes Carlson in Chicago; Adtech signs global contract with .Fox; Blinxx staffs up in ad sales. Read More...

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How E-mail Impacts Society
Email

How E-mail Impacts Society

18y Jeanniey Mullen

How E-mail Impacts Society

A nonprofit that helps women break out of poverty was in need of an e-mail marketing makeover. The Email Experience Council offered a helping hand. Re...

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Value Is the New Currency
Marketing

Value Is the New Currency

18y Sean Carton

Value Is the New Currency

Why do people reject "traditional" ads and flock to branded apps and pass around viral media? Read More...

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Online Games Redefine Gaming
Media

Online Games Redefine Gaming

18y Kevin Carney

Online Games Redefine Gaming

As the death knell rings for gaming's ultimate icon, the console, marketers must transition to the new definition of gaming. Read More...

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Good Old-Fashioned Link Building
Search

Good Old-Fashioned Link Building

18y Julie Batten

Good Old-Fashioned Link Building

What's the secret to getting other sites link to yours and improve your rank on the search engine results page? Read More...

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Google's Mayer Talks Image Ads in Search
Media

Google's Mayer Talks Image Ads in Search

18y Enid Burns

Google's Mayer Talks Image Ads in Search

On Bloomberg Radio this week, Google Search exec Marissa Mayer was asked how Google justifies blowing off the $200 million per year the company claims...

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AdMission Sells Some Assets to Cobalt
Media

AdMission Sells Some Assets to Cobalt

18y Zachary Rodgers

AdMission Sells Some Assets to Cobalt

Post written by Fred Aun Read More

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FTC Airs Mobile Marketing's Dirty Laundry
Media

FTC Airs Mobile Marketing's Dirty Laundry

18y Enid Burns

FTC Airs Mobile Marketing's Dirty Laundry

A Federal Trade Commission town hall on mobile marketing examines privacy concerns over about location-based mobile advertising, improper disclosure o...

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Questions for David Goodman, CBS Radio's President of Digital Media
Media

Questions for David Goodman, CBS Radio's President of Digital Media

18y Kate Kaye

Questions for David Goodman, CBS Radio's President...

CBS Radio raised the curtain on its new Web radio and ad platform recently. Goodman fills you in on the details. Read More...

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Starcom MediaVest Group Melds Performance Units
Media

Starcom MediaVest Group Melds Performance Units

18y Zachary Rodgers

Starcom MediaVest Group Melds Performance Units

SMG Search, Directory Marketing and Halogen units now all report to the same director. Read More...

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An Ad Network Option Tailored for Concert Promoters
Media

An Ad Network Option Tailored for Concert Promoters

18y Fred Aun

An Ad Network Option Tailored for Concert Promoter...

AdBrite and Live Nation roll out a branded service allowing Live Nation clients to place campaigns on the performance-based ad network. Read More...

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Execs and Accounts: NBCU, Avenue A/Razorfish, Beyond Interaction
Media

Execs and Accounts: NBCU, Avenue A/Razorfish, Beyond Interaction

18y Enid Burns

Execs and Accounts: NBCU, Avenue A/Razorfish, Beyo...

NBC Universal promotes two; Avenue A/Razorfish promotes Galligan in Austin; Beyond Interaction recruits a group account director. Read More...

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The Yahoo-Microsoft Saga
Paid Search

The Yahoo-Microsoft Saga

18y Kevin Lee

The Yahoo-Microsoft Saga

Why Microsoft CEO Steve Ballmer's letter to Yahoo CEO Jerry Yang may go down in history as one of the best-crafted business letters ever. Read More...

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Tuning in the U.S. iTV Market
Marketing

Tuning in the U.S. iTV Market

18y Rebecca Lieb

Tuning in the U.S. iTV Market

An invaluable book offers a crash course in the landscape beyond the :30 TV spot. Read More...

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How to Get Buy in for Conversion Rate Optimization
Analytics

How to Get Buy in for Conversion Rate Optimization

18y Bryan Eisenberg

How to Get Buy in for Conversion Rate Optimization

Tips for convincing executives of the importance of investing in marketing optimization. Read More...

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Is Video Really Searchable?
Media

Is Video Really Searchable?

18y Dorian Sweet

Is Video Really Searchable?

Have we missed an opportunity to search content at a deeper level or should we just leave well enough alone? Read More...

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Surviving Your Competitors, Part 1
Media

Surviving Your Competitors, Part 1

18y Lee Huang

Surviving Your Competitors, Part 1

Your competitors don't look like you, don't think like you, and don't behave like you. First of two parts. Read More...

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