Thank DoubleClick for this nifty tool: a widget that calculates the value of a widget . Google's Ari Paparo, previously DoubleClick's VP, advertiser p...
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View articleThe Web Analytics Association (WAA) elected its 2008/2009 board of directors Read More...
View articleWith the dust settling around Microsoft's abortive bid for Yahoo, one thing's quickly becoming clear: The self-destruction of this particular takeover...
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View articleIn conjunction with finalizing its Digital Video In-Stream Ad Format Guidelines , the Interactive Advertising Bureau has unveiled a compliance program...
View articleFox Interactive Media soon will launch a platform for creating CPM-based Web video and display ads sold through a bid system, for local advertisers. R...
View articleJason Krebs, David Payne team up on a start-up, operating in secrecy, that aims to remove inefficiencies from the display ad market. Read More...
View articleEuro RSCG wins Jaguar; Starcom names head of consumer context planning. Read More...
View articleBazaarVoice's service takes user-generated content -- such as comments and reviews -- and embeds them into display ads. Will marketers buy in? Read Mo...
View articleA newcomer brings a player capable of streaming high definition video on the Web. Read More...
View articleThird-party e-mail lists are getting cheaper and their CTR is increasing. Reading a rate card and a sample order. Part one of a series. Read More...
View articleThe release of "GTA IV" and "Mario Kart Wii" last week points out why marketers should begin early conversations with game publishers to identify part...
View articleAs an advertiser, why would you buy from an ad network that can mark up inventory to any amount it likes? Read More...
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View articleMicrosoft on Saturday withdrew its bid to acquire Yahoo, opting against raising its offer $5 billion more or pursuing a hostile takeover. Microsoft CE...
View articleBallmer cites concerns Yahoo will take actions that would make it undesirable to Microsoft. Read More...
View articleMicrosoft and Yahoo continue to negotiate heavily through the medium of the Wall Street Journal, forcing reporters Kevin Delaney, Matthew Karnitschnig...
View articleGoogle lined up nearly 70 artists, fashion designers, and other creative types to contribute art work for iGoogle pages Read More...
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