Art for iGoogle's Sake
Media

Art for iGoogle's Sake

19y Anna Maria Virzi

Art for iGoogle's Sake

Google lined up nearly 70 artists, fashion designers, and other creative types to contribute art work for iGoogle pages Read More...

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Yahoo Wants Cars.com Deal Expansion, Talks of Health Vertical Rollout
Media

Yahoo Wants Cars.com Deal Expansion, Talks of Health Vertical Rollout

19y Kate Kaye

Yahoo Wants Cars.com Deal Expansion, Talks of Heal...

Yahoo wants to get Cars.com and other premium publishers into its new network and on its display system, and hints at a health vertical focus. Read Mo...

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Mobile Analytics Firms Seek In-Roads
Media

Mobile Analytics Firms Seek In-Roads

19y Enid Burns

Mobile Analytics Firms Seek In-Roads

Vendors catering to mobile advertisers and publishers have developed analytics products in response to customer demand. Mobile ad network AdMob is the...

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Nielsen Launches Group to Help Manage Online Reputations
Media

Nielsen Launches Group to Help Manage Online Reputations

19y Douglas Quenqua

Nielsen Launches Group to Help Manage Online Reput...

Digital strategy group, headed up by Pete Blackshaw, to help businesses engage with social media. Read More...

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Execs & Accounts: Microsoft, R/GA, Hyperfactory
Media

Execs & Accounts: Microsoft, R/GA, Hyperfactory

19y Enid Burns

Execs & Accounts: Microsoft, R/GA, Hyperfactor...

Microsoft promotes Troberman; R/GA hires social media exec; Hyperfactory opens San Francisco office. Read More...

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When Will Online Classified Ads Grow Up?
Marketing

When Will Online Classified Ads Grow Up?

19y Anna Maria Virzi

When Will Online Classified Ads Grow Up?

It'll be a while before classifieds advance beyond plain-old text listings and photos. But changes are on the horizon. Read More...

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Degrees in the Past
Media

Degrees in the Past

19y Vin Crosbie

Degrees in the Past

Ultimately, to change the media industries, we've got to change our universities. Read More...

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Enterprise Rent-A-Car Gets Customer Loyalty Right
Analytics

Enterprise Rent-A-Car Gets Customer Loyalty Right

19y Jack Aaronson

Enterprise Rent-A-Car Gets Customer Loyalty Right

Having a company loyalty program isn't enough. Your employees must completely understand their role in it, and how it works. Here's why. Read More...

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SERP Position: Myth vs. Reality
Paid Search

SERP Position: Myth vs. Reality

19y Kevin Lee

SERP Position: Myth vs. Reality

What the Holy Grail of relevance means to search marketing. Read More...

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P2P: Understanding the File-Sharing Audience
Media

P2P: Understanding the File-Sharing Audience

19y Michael Miraflor

P2P: Understanding the File-Sharing Audience

Who's downloading digital content over P2P networks and why? You might be surprised. Read More...

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Direct Response Video for Small, Local Firms
Media

Direct Response Video for Small, Local Firms

19y Kate Kaye

Direct Response Video for Small, Local Firms

Small and mid-tier businesses have long gravitated towards direct response marketing like yellow pages ads and dedicated phone numbers on late night c...

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Would Anyone Pay to Network on Facebook?
Media

Would Anyone Pay to Network on Facebook?

19y Anna Maria Virzi

Would Anyone Pay to Network on Facebook?

Media executives at "The New Kings of Media" breakfast in NYC debated the future of user-generated content, including who will pay for the stuff. John...

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Google Flips Switch on TV Ads, Spot Runner Gets Granular
Media

Google Flips Switch on TV Ads, Spot Runner Gets Granular

19y Zachary Rodgers

Google Flips Switch on TV Ads, Spot Runner Gets Gr...

As expected , Google has begun offering TV ad production and placement services to all AdWords advertisers Read More...

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LA Times, Seattle Times Bank on Local to Drive Ad Dollars
Media

LA Times, Seattle Times Bank on Local to Drive Ad Dollars

19y Kate Kaye

LA Times, Seattle Times Bank on Local to Drive Ad ...

LATimes.com and The Seattle Times Co. develop new features and products aimed at attracting local audiences plus local and regional ad dollars. Read M...

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Dockers Dabbles in TV/Social Convergence
Media

Dockers Dabbles in TV/Social Convergence

19y Fred Aun

Dockers Dabbles in TV/Social Convergence

Agency Draftfcb leverages Mixercast's social media marketing platform for tie-in with Tonight Show Read More...

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DoubleClick's DART to Work with Mobile Ad Networks
Media

DoubleClick's DART to Work with Mobile Ad Networks

19y Enid Burns

DoubleClick's DART to Work with Mobile Ad Networks

Integration into DoubleClick's DART makes mobile segmentation emulate the Web. Read More...

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Advertiser Directories: The Key to Successful Online Ads
Media

Advertiser Directories: The Key to Successful Online Ads

19y Tessa Wegert

Advertiser Directories: The Key to Successful Onli...

In print media, readers can find advertiser information when they need it. Online, once it's gone, it's gone. Read More...

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E-Mail Communications: We Are Family
Email

E-Mail Communications: We Are Family

19y Al DiGuido

E-Mail Communications: We Are Family

When it comes to e-mail communications, technology isn't the problem. You are. Read More...

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Understanding the Mobile Marketing Ecosystem
Media

Understanding the Mobile Marketing Ecosystem

19y Courtney Acuff

Understanding the Mobile Marketing Ecosystem

A look at six interconnected entities and each one's distinct partners and roles. Read More...

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Politics, Religion, Race, and Paid Search
Media

Politics, Religion, Race, and Paid Search

19y Anna Maria Virzi

Politics, Religion, Race, and Paid Search

A day after Senator Barack Obama denounced his former pastor and his statements, a search for "rev Read More...

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IAC Earnings: Rising Google Lifts All Search Partners
Media

IAC Earnings: Rising Google Lifts All Search Partners

19y Zachary Rodgers

IAC Earnings: Rising Google Lifts All Search Partn...

IAC's media and advertising revenues enjoyed a Q1 boost thanks to the company's renewed ad partnership with Google Read More...

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A New Journey for Gawker Travel Blog
Media

A New Journey for Gawker Travel Blog

19y Anna Maria Virzi

A New Journey for Gawker Travel Blog

Curbed Network, an urban real estate blog, takes possession of Gawker Media's Gridskipper travel blog tomorrow. On the phone with Curbed president Loc...

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Google Artist Doodles
Media

Google Artist Doodles

19y Enid Burns

Google Artist Doodles

The MET in NY has a special exhibit right now Jeff Koons on the Roof , which possibly I can see a glimmer of from the roof of my building Read More...

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When Failure Is the ROI Goal
Media

When Failure Is the ROI Goal

19y Rebecca Lieb

When Failure Is the ROI Goal

Shouldn't marketing be more than just going through the motions? Over coffee the other day, one of the top e-mail consultants in the country told me a...

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Twitter, Tiny but Tweeting Away
Media

Twitter, Tiny but Tweeting Away

19y Anna Maria Virzi

Twitter, Tiny but Tweeting Away

This in from Hitwise: Twitter, a social network/micro-blog, has seen traffic climb 60 percent over the past month. Hitwise puts Twitter's size into pe...

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AOL Struggles to Match Competitors' Growth
Media

AOL Struggles to Match Competitors' Growth

19y Zachary Rodgers

AOL Struggles to Match Competitors' Growth

Execs made the case AOL had finally set the stage for better ad growth. Read More...

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New Service to Track Average CPMs by Site
Media

New Service to Track Average CPMs by Site

19y Douglas Quenqua

New Service to Track Average CPMs by Site

Firm will anonymously collect pricing data from agencies and clients, then use it to calculate an average CPM per site. Read More...

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