Yahoo wants to get Cars.com and other premium publishers into its new network and on its display system, and hints at a health vertical focus. Read Mo...
View articleVendors catering to mobile advertisers and publishers have developed analytics products in response to customer demand. Mobile ad network AdMob is the...
View articleDigital strategy group, headed up by Pete Blackshaw, to help businesses engage with social media. Read More...
View articleMicrosoft promotes Troberman; R/GA hires social media exec; Hyperfactory opens San Francisco office. Read More...
View articleIt'll be a while before classifieds advance beyond plain-old text listings and photos. But changes are on the horizon. Read More...
View articleUltimately, to change the media industries, we've got to change our universities. Read More...
View articleHaving a company loyalty program isn't enough. Your employees must completely understand their role in it, and how it works. Here's why. Read More...
View articleWhat the Holy Grail of relevance means to search marketing. Read More...
View articleWho's downloading digital content over P2P networks and why? You might be surprised. Read More...
View articleSmall and mid-tier businesses have long gravitated towards direct response marketing like yellow pages ads and dedicated phone numbers on late night c...
View articleMedia executives at "The New Kings of Media" breakfast in NYC debated the future of user-generated content, including who will pay for the stuff. John...
View articleAs expected , Google has begun offering TV ad production and placement services to all AdWords advertisers Read More...
View articleLATimes.com and The Seattle Times Co. develop new features and products aimed at attracting local audiences plus local and regional ad dollars. Read M...
View articleAgency Draftfcb leverages Mixercast's social media marketing platform for tie-in with Tonight Show Read More...
View articleIntegration into DoubleClick's DART makes mobile segmentation emulate the Web. Read More...
View articleIn print media, readers can find advertiser information when they need it. Online, once it's gone, it's gone. Read More...
View articleWhen it comes to e-mail communications, technology isn't the problem. You are. Read More...
View articleA look at six interconnected entities and each one's distinct partners and roles. Read More...
View articleA day after Senator Barack Obama denounced his former pastor and his statements, a search for "rev Read More...
View articleIAC's media and advertising revenues enjoyed a Q1 boost thanks to the company's renewed ad partnership with Google Read More...
View articleCurbed Network, an urban real estate blog, takes possession of Gawker Media's Gridskipper travel blog tomorrow. On the phone with Curbed president Loc...
View articleThe MET in NY has a special exhibit right now Jeff Koons on the Roof , which possibly I can see a glimmer of from the roof of my building Read More...
View articleShouldn't marketing be more than just going through the motions? Over coffee the other day, one of the top e-mail consultants in the country told me a...
View articleThis in from Hitwise: Twitter, a social network/micro-blog, has seen traffic climb 60 percent over the past month. Hitwise puts Twitter's size into pe...
View articleExecs made the case AOL had finally set the stage for better ad growth. Read More...
View articleFirm will anonymously collect pricing data from agencies and clients, then use it to calculate an average CPM per site. Read More...
View articleTacoda's platform will replace Advertising.com's existing behavioral targeting technology. Read More...
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