This Is Your Brain on Games
Media

This Is Your Brain on Games

18y Kevin Carney

This Is Your Brain on Games

How digital game advertising reaches receptive minds. Read More

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Client 101: How to Write an RFP, 2008 Edition
Marketing

Client 101: How to Write an RFP, 2008 Edition

18y Sean Carton

Client 101: How to Write an RFP, 2008 Edition

Looking for someone to redevelop your Web site or build one from scratch? Here's a checklist to consider before sending out a request for proposals. R...

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Romper Room and the E-mail Industry
Email

Romper Room and the E-mail Industry

18y Jeanniey Mullen

Romper Room and the E-mail Industry

In the hard cold business world, how can we as grown-ups keep growing and learning along with our peers? Read More...

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Rinaldo to Replace Kosinski in Yahoo Political Sales Team
Media

Rinaldo to Replace Kosinski in Yahoo Political Sales Team

18y Kate Kaye

Rinaldo to Replace Kosinski in Yahoo Political Sal...

Richard Kosinski has been the guy selling Yahoo ads to political advertisers for awhile now Read More...

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Still Need to Make a Call to Buy on AOL's Spot Market
Media

Still Need to Make a Call to Buy on AOL's Spot Market

18y Kate Kaye

Still Need to Make a Call to Buy on AOL's Spot Mar...

What exactly is AOL’s Platform-A Spot Marketplace? I couldn't tell from the company's press release what's different from what Advertising.com's offer...

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QuadOne Integrates Network Sites, Running Ad Test
Media

QuadOne Integrates Network Sites, Running Ad Test

18y Kate Kaye

QuadOne Integrates Network Sites, Running Ad Test

I had a chance to meet with Dana Hayes, interim CEO for quadrantOne, yesterday Read More...

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Platform A's Bold New Upskirt Logo
Media

Platform A's Bold New Upskirt Logo

18y Zachary Rodgers

Platform A's Bold New Upskirt Logo

Madison Avenue types may be more susceptible than the average Joe to voyeuristic advertising, but is this really in good taste? In any case, Platform ...

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Microsoft Sees Ad Growth, Shrugs at Yahoo
Media

Microsoft Sees Ad Growth, Shrugs at Yahoo

18y Kate Kaye

Microsoft Sees Ad Growth, Shrugs at Yahoo

Microsoft reported net profit of $4.39 billion in Q3 of its '08 fiscal year, and suggested it would consider withdrawing its proposed bid for Yahoo. R...

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Execs & Accounts: Tribal DDB, R/GA, SpotXchange
Media

Execs & Accounts: Tribal DDB, R/GA, SpotXchange

18y Zachary Rodgers

Execs & Accounts: Tribal DDB, R/GA, SpotXchange

Sweet departs Tribal DDB SF; R/GA names U.K. managing director; SpotXchange hires two. Read More...

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Exit Interview: Questions for Mark Kingdon
Media

Exit Interview: Questions for Mark Kingdon

18y Zachary Rodgers

Exit Interview: Questions for Mark Kingdon

Kingdon discusses why he's leaving Organic to run Linden Lab, the developer of Second Life. Read More...

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The SEO-Social-Media-Sales-Press-News Release
Marketing

The SEO-Social-Media-Sales-Press-News Release

18y Rebecca Lieb

The SEO-Social-Media-Sales-Press-News Release

The humble press release has turned into something of an online marketing behemoth -- perhaps even the next wave of spam? Read More...

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Serving Your Customer, an Overlooked Differentiator
Media

Serving Your Customer, an Overlooked Differentiator

18y Lee Huang

Serving Your Customer, an Overlooked Differentiato...

Why invest in great marketing if your inferior customer service alienates customers? Learn from two good examples of customer care -- and three bads o...

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Three Reasons Your Visitors Don't Convert to Leads
Analytics

Three Reasons Your Visitors Don't Convert to Leads

18y Bryan Eisenberg

Three Reasons Your Visitors Don't Convert to Leads

Tips for identifying site problems and developing action items for lead-generation optimization. Read More...

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Breaking the Visual Barrier
Media

Breaking the Visual Barrier

18y Dorian Sweet

Breaking the Visual Barrier

How will advertising survive the next onslaught of non-verbal media? Read More...

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Google, Yahoo Search News Mashup in Earnings Season
Paid Search

Google, Yahoo Search News Mashup in Earnings Season

18y Kevin Lee

Google, Yahoo Search News Mashup in Earnings Seaso...

Google's Quality Score change, Microsoft-Yahoo deadline approaches, whither Performics and Avenue A, and other search engine marketing news. Read More...

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Obama Looks Ahead to North Carolina, Indiana
Media

Obama Looks Ahead to North Carolina, Indiana

18y Kate Kaye

Obama Looks Ahead to North Carolina, Indiana

Barack Obama's camp is wasting no time looking ahead to the North Carolina and Indiana primaries Read More...

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DOJ Notified of Yahoo's Google Ad Test
Media

DOJ Notified of Yahoo's Google Ad Test

18y Kate Kaye

DOJ Notified of Yahoo's Google Ad Test

The U.S Read More

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Is Verbing the Sincerest form of Flattery?
Media

Is Verbing the Sincerest form of Flattery?

18y Enid Burns

Is Verbing the Sincerest form of Flattery?

First Google said it's not OK to "Google" someone or something on the Web Read More...

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Second Life Nabs Organic Chief, Will Brands Return?
Media

Second Life Nabs Organic Chief, Will Brands Return?

18y Zachary Rodgers

Second Life Nabs Organic Chief, Will Brands Return...

SL is dead to many marketers. Could Linden Lab hope to patch things up with the hire of Organic's Mark Kingdon? Read More...

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Web Ads from Left and Right Advocacy Groups Signal More to Come
Marketing

Web Ads from Left and Right Advocacy Groups Signal More to Come

18y Kate Kaye

Web Ads from Left and Right Advocacy Groups Signal...

Recent online ad efforts by liberal group MoveOn.org and conservative nonprofit Freedom's Watch imply more advocacy Web spending this election. Read M...

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Google Debuts Mobile Image Ads
Media

Google Debuts Mobile Image Ads

18y Enid Burns

Google Debuts Mobile Image Ads

AdSense mobile network carries both text and image ads, and can dynamically serve the ad Google determines will perform best at the time it's shown. R...

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Create Contests That Inspire Ad Creative
Media

Create Contests That Inspire Ad Creative

18y Tessa Wegert

Create Contests That Inspire Ad Creative

What a 100-calorie chocolate bar and "Sex in the City" have in common. Read More...

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Socializing Search, Part 1
Local

Socializing Search, Part 1

18y Brian Wool

Socializing Search, Part 1

Can a local search application on Facebook help someone find a dentist or contractor better than Google? First of a two-part series. Read More...

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Overcoming Barriers To Relevance
Marketing

Overcoming Barriers To Relevance

18y Elana Anderson

Overcoming Barriers To Relevance

How can marketing organizations become better integrated and customer focused? Read More...

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Gore's 'We' Campaign to Pack Digital Wallop
Media

Gore's 'We' Campaign to Pack Digital Wallop

18y Zachary Rodgers

Gore's 'We' Campaign to Pack Digital Wallop

America's first major ad blitz on climate change will be built around the Internet. Could the social media strategy backfire? Read More...

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Online Classified, Vertical Ad Spending Boom Predicted
Media

Online Classified, Vertical Ad Spending Boom Predicted

18y Fred Aun

Online Classified, Vertical Ad Spending Boom Predi...

Why the Kelsey Group anticipates online marketplaces will become a big business. Read More...

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New U.K. Advertising Regulations Have Online Implications
Media

New U.K. Advertising Regulations Have Online Implications

18y Jack Marshall

New U.K. Advertising Regulations Have Online Impli...

Online word of mouth and buzz marketing techniques are to be governed by new U.K Read More...

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