In a first, the number of Internet users in China has surpassed the United States. China had more than 220 million users as of February, according to ...
View articleMovable Type developer has launched an ad platform for bloggers and acquired a New York-based firm that will give it more brand services capabilities....
View articleMySpace consolidates sales and marketing under Berman; GroupM appoints first director of digital investment; Suchet departs Kefta. Read More...
View articleAmerica's first major ad blitz on climate change will be built around the Internet. Could the social media strategy backfire? Read More...
View articleGone are former Tacoda CFO Mark Pinney, SVP Ad Sales Matt Arkin, SVP Marketing and Business Development Larry Allen, plus Jaye. Read More...
View articleFinding is part of a broader study on how frequently Web pages are altered in transit. Read More...
View articleEloqua, which helps marketers and their sales teams reach out to prospects using e-mail, direct mail, and the Web adds new channels to its platform. R...
View articleTV isn't dead. It's not even dying. It's just going digital. Read More...
View articleSome marketers are wiser today about sending out birthday e-mail greetings that contribute to business goals. Here's how. Read More...
View articleVideo games are assisting the gamer in meeting real-world responsibilities. Here are some smart examples. Read More...
View articleA new era of Web -- and search -- analytics. Read More
View articleThe flurry leading up to ad:tech prompted a bit of a rant last week about best practices for marketing to the media Read More...
View articleThe new NBC Universal Digital Studio aligns with Omnicom Media Group Digital as its first agency partner. Read More...
View articleA CBS Interactive reorg; Executive appointments at R/GA, Mediaedge:cia, [x+1] and StrongMail. Read More...
View articleHow big brands Target and Kodak (yes, Kodak) have embraced a digital future. Read More...
View articleOnline retailers long ago discovered that including specific metadata greatly increases reach, traffic, and results. It's time online information comp...
View articleAre you shortchanging your campaign, along with your SEM agency? Read More...
View articleSocial networks can be a more modern, more interesting, and less expensive way to conduct focus groups. Read More...
View articleWith online ads getting so robust, how does one decide what goes into them? Read More...
View articleRelatively few e-mail marketers use confirmed opt-in or share opt-out requests with other groups in their organization. Read More...
View articleRebecca Lieb announced today that she will leave her post as editor-in-chief of the ClickZ Network to pursue independent opportunities in the interact...
View articleAll eyes were on the company's click growth ahead of its earnings release today, and Google didn't disappoint. Read More...
View articleGoogle's quarterly earnings call this afternoon will offer further clues. Read More...
View articleUnder the reorg, Mindshare Interaction will be completely absorbed into the WPP Group-owned global agency. Read More...
View articleRollout comes three months after IAC took a stake in HealthCentral. Read More...
View articleThe behavioral ad-targeting company has hired Jeffrey Brooks Dobbs as its first Chief Privacy Officer. Read More...
View articleWhen it came to online display ads in March, Obama went local, Clinton had her hand out, and McCain got a basketball jones. Read More...
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