Online word of mouth and buzz marketing techniques are to be governed by new U.K Read More...
View articleBehavioral ad targeting company Phorm could find its controversial technology automatically blocked by some online security firms. The BBC reported th...
View articleThese days, my head is in the cloud. More and more companies are rolling out cloud computing solutions and applications Read More...
View articleDo you Twitter? The micro-blogging phenomenon appears to be mid-tipping point, having spilled over from the developer/tech community into the general ...
View articleGoing green appears to be good for business. Eastern Mountain Sports entices green-minded customers to open up its e-mail message with the subject lin...
View articleRepresentatives of national European IAB organizations will convene next month to formulate a constitution. Read More...
View articleRepresentatives of national European IAB organizations will convene next month to formulate a constitution. Read More...
View articleStudy also finds 72 percent of respondents used social media to research a company's reputation for customer care before making a purchase. Read More...
View articleDigitas promotes nine executives; Lyris names CMO; Grey New York hires executive creative director. Read More...
View articleA look at four sources of bad addresses, and how to deal with each. Read More...
View articleHow marketers can quantify the impact of social media efforts. Read More...
View articleSome tips on how to avoid drowning in words by teaching yourself to swim through the data. Read More...
View articleChallenges and developments in behavioral targeting, from emerging media platforms to the launch of an ISP-targeting consortium. First of a two-part s...
View articleSoftness persists in travel, financial, and retail advertising however. Read More...
View articleNews just dropped that Organic Chief Mark Kingdon has flown the coop to join Second Life developer Linden Lab as CEO Read More...
View articleWhether you're worried about global warming or rising fuel costs, Earth Day has gained a new generation of supporters Read More...
View articleJust when you thought there were enough interactive advertising task forces, councils, and advisory groups, here's the latest. Break Media, an online ...
View articleIt's odd to see a major ad campaign, even a cause-based one, pay its way with donations Read More...
View articleIn addition to acquiring Activeweave, the firm is in the preliminary stages of building out an ad network. Read More...
View articleBeta platform allows brands to create and maintain their profiles. Read More...
View articleDigital marketing company teams up with four publishing partners that include more than 200 business-to-business Web properties Read More...
View articleCreating content for the masses is like editing a film by committee. Some best practices. Read More...
View articleMost campaigns focus on gaining new customers. Why churn should be a top priority instead. Read More...
View articleBest approaches to say something meaningful and appeal to a boomer. Read More...
View articleSarah Fay becomes the first digital agency native to rise to the top of a major ad agency network in the United States. Read More...
View articleHow's this for cool? I'll be interviewing the one-and-only Arianna Huffington, political pundit extraordinaire and HuffingtonPost co-founder at tomorr...
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