Scion Uses Widgets to Promote Three Models
Media

Scion Uses Widgets to Promote Three Models

18y Matthew G. Nelson

Scion Uses Widgets to Promote Three Models

Rich media firm Interpolls created and is distributing a shareable widget for the car maker. Read More...

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Advertising Placements by Industry and Top Sponsored Links, January 2008
Media

Advertising Placements by Industry and Top Sponsored Links, January 2008

18y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links. Read More...

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Execs & Accounts for February 19, 2008
Media

Execs & Accounts for February 19, 2008

18y Matthew G. Nelson

Execs & Accounts for February 19, 2008

Tacoda hires Adrian Lacey to run London office; Digital Pulp launches site for Redken. Read More...

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Marketing With, Not to, Kids 101
Marketing

Marketing With, Not to, Kids 101

18y Pete Blackshaw

Marketing With, Not to, Kids 101

What 2-year-old twins can teach you about the ins and outs of persuasion and marketing. Read More...

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Decision '08 in Online Video Advertising
Media

Decision '08 in Online Video Advertising

18y Andreas Roell

Decision '08 in Online Video Advertising

Are presidential aspirants Clinton, Huckabee, McCain, and Obama and their online video ads optimized for the Web? Read More...

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Preparing an RFP for Interactive Media Buying
Media

Preparing an RFP for Interactive Media Buying

18y Harry Gold

Preparing an RFP for Interactive Media Buying

An RFP can help reps understand your campaign's goals and success metrics. Read More...

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Video Ads on Google Results Pages: How and Why
Media

Video Ads on Google Results Pages: How and Why

18y Zachary Rodgers

Video Ads on Google Results Pages: How and Why

Beginning next week, Google plans to test video insertions on its famously QWERTY search results pages Read More...

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Less Wind for Domain Kiting
Media

Less Wind for Domain Kiting

18y Enid Burns

Less Wind for Domain Kiting

Domain tasting ( define ) and kiting ( define ), where Web wrongdoers register domains for the five-day trial period to run ads or other quick moneyma...

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Yahoo Body Count: 490 Axed in CA
Media

Yahoo Body Count: 490 Axed in CA

18y Anna Maria Virzi

Yahoo Body Count: 490 Axed in CA

Of 1,000 employees laid off this week from Yahoo, nearly one half came from the Golden State. In addition to those laid off, others are voluntarily fl...

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Newest Newspaper Ad Network Attempt Raises Same Old Questions
Media

Newest Newspaper Ad Network Attempt Raises Same Old Questions

18y Kate Kaye

Newest Newspaper Ad Network Attempt Raises Same Ol...

Gannett, Hearst, Tribune, and The New York Times have launched a network in the hopes of grabbing more national ad dollars from brand marketers. Read ...

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Microsoft Reorg: Berkowitz Out, McAndrews Adds Duties
Media

Microsoft Reorg: Berkowitz Out, McAndrews Adds Duties

18y Zachary Rodgers

Microsoft Reorg: Berkowitz Out, McAndrews Adds Dut...

Brian McAndrews, Satya Nadella, and Bill Veghte will collectively run Windows Live, Search, and MSN. Read More...

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AOL Deal with Citysearch to Boost Local Ads for Platform A
Media

AOL Deal with Citysearch to Boost Local Ads for Platform A

18y Kate Kaye

AOL Deal with Citysearch to Boost Local Ads for Pl...

The deal expands Citysearch's content and ad reach while giving AOL access to a local sales force and additional ad inventory for Platform A. Read Mor...

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EU Regulators Could Toughen Restrictions on Search Data Storage
Marketing

EU Regulators Could Toughen Restrictions on Search Data Storage

18y Jack Marshall

EU Regulators Could Toughen Restrictions on Search...

A meeting next week could result in tighter restrictions on search data storage for the likes of Google and Yahoo. Read More...

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Nielsen Online: Women Favor Long-Form Video
Media

Nielsen Online: Women Favor Long-Form Video

18y Fred Aun

Nielsen Online: Women Favor Long-Form Video

VideoCensus data shows the ladies go for long-form online video while guys like to nibble on YouTube-esque snacks. Read More...

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Gorilla Nation Adds Geek Reach to Network with StarWars.com
Media

Gorilla Nation Adds Geek Reach to Network with StarWars.com

18y Matthew G. Nelson

Gorilla Nation Adds Geek Reach to Network with Sta...

Lucasfilm-owned Web site seeks novel ad methods in site redesign. Read More...

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Beyond Interactive Adds Digital Design, New Execs
Media

Beyond Interactive Adds Digital Design, New Execs

18y Enid Burns

Beyond Interactive Adds Digital Design, New Execs

Renamed Beyond Interaction, WPP-owned agency has expanded its digital capabilities, traditionally focused on data and media services. Read More...

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Execs & Accounts for February 15, 2008
Media

Execs & Accounts for February 15, 2008

18y Matthew G. Nelson

Execs & Accounts for February 15, 2008

Imageworks Interactive names senior execs; Elkin leaves iCrossing for Steak Media; Ogilvy New York hires Fleishhacker. Read More...

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Search Gets Creative
Marketing

Search Gets Creative

18y Rebecca Lieb

Search Gets Creative

Know any agency types who think search plays no part in the creative mix -- or branding? Some finger sandwiches with Mr. Turkeyneck might change their...

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The 12 Cs for Thriving in a Digital World
Media

The 12 Cs for Thriving in a Digital World

18y Lee Huang

The 12 Cs for Thriving in a Digital World

Twelve actionable ideas to grow audience, monetize digital assets, and improve digital operations. Read More...

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Getting the Most Out of Your Personas
Analytics

Getting the Most Out of Your Personas

18y Bryan Eisenberg

Getting the Most Out of Your Personas

Five ways to improve the use of personas to guide marketing initiatives. Read More...

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Is Rich Media Our Friend?
Media

Is Rich Media Our Friend?

18y Dorian Sweet

Is Rich Media Our Friend?

After more than a decade, why can't interactive ads get beyond the "click here" button? Read More...

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Vote Now for the Future of Search
Paid Search

Vote Now for the Future of Search

18y Kevin Lee

Vote Now for the Future of Search

What the board election at SEMPO means to your company, campaign, and career. Read More...

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RSS - You Like It. You Really Like It.
Media

RSS - You Like It. You Really Like It.

18y Rebecca Lieb

RSS - You Like It. You Really Like It.

Together with my colleague Anna Maria , I recently judged dozens of entries in an online B2B publishing competition Read More...

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WPP Acquires U.K. Web Design Agency HeathWallace
Media

WPP Acquires U.K. Web Design Agency HeathWallace

18y Jack Marshall

WPP Acquires U.K. Web Design Agency HeathWallace

WPP is continuing its string of recent digital acquisitions by buying a majority stake in U.K.-based Web design and development agency HeathWallace. T...

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NYC Gov Valentine: Condom Ad Campaign
Marketing

NYC Gov Valentine: Condom Ad Campaign

18y Enid Burns

NYC Gov Valentine: Condom Ad Campaign

New York City's Health Department launched a new campaign on Valentine's Day to promote safe sex Read More...

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Yahoo Angers Shareholders, Attempts to Pacify
Media

Yahoo Angers Shareholders, Attempts to Pacify

18y Kate Kaye

Yahoo Angers Shareholders, Attempts to Pacify

That $31 per Yahoo share offer from Microsoft doesn't look so bad to the folks managing The Wayne County Employee's Retirement System of Michigan's in...

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Best Buy Targeted by Lawsuit, Blog Wrath
Media

Best Buy Targeted by Lawsuit, Blog Wrath

18y Rebecca Lieb

Best Buy Targeted by Lawsuit, Blog Wrath

Hell hath no fury like a blog launched against your brand -- particularly when it merits major media coverage . That's what big box electronics retail...

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