Realizing the potential of online video advertising is a lot different than doing something about it. Read More...
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View articleSports related ad network and publisher technology firm Active Athlete today announced it has renamed itself as Sportgenic Read More...
View articleIt looks like Microsoft doesn't know the meaning of the phrase, "No means no." The firm just responded to Yahoo's snub of its acquisition offer, annou...
View articleUPDATE: Yahoo said the substantial $44.6 billion offer undervalues Yahoo's brand, audience and investments. Read More...
View articleLast Wednesday Amazon quietly added a third option to advertise via its site Read More...
View articleRedken just launched a large scale integrated campaign for its Shades EQ hair color line, featuring stylists, colorists, and eventually, consumers in ...
View articleThis post was written by Jack Marshall British newspaper The Guardian has signed a deal with Reuters to sell its U.S.-aimed online ads Read More...
View articleWPP announced today that it has acquired a stake in Israeli Web analytics company NuConomy, although it would not reveal how big a stake it has or how...
View articleChitika’s progression from its mini-mall and Facebook API ad unit concepts to the next level with a user-initiated video ad unit that has tabs for use...
View articleYahoo's board officially rejected Microsoft's $44.6 billion bid , according to a Yahoo statement released today. "After careful evaluation, the Board ...
View articleDiscovery snags 24-year Time Warner exec six weeks after she took charge of a new AOL Marketing Solutions unit. Read More...
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View articleAn U.K. microsite on the platform will offer free downloadable content including customizable backgrounds. Read More...
View articleRapt to offer inventory and price forecasting tools for digital ad buyers. Read More...
View articleLendingTree names Euro RSCG to handle integrated marketing; Gorilla Nation hires Foltz as CFO. Read More...
View articleToday's online advertising jobs will translate into leadership roles for all advertising within the next decade. Read More...
View articleA response curve model can predict how an e-mail campaign will perform within hours after the send. Four steps to building and using one. Read More...
View articleRating and reputation systems, tagging, and folksonomy data arrangements are taking search into a new era. Read More...
View articleThree ways in-game advertisers can leverage video games outside the game. Read More...
View articleJust when you thought the IAB's Lead Gen Committee and the Online Lead Generation Association were getting a tad more friendly, OLGA has taken a swipe...
View articleMitt Romney may be out of the Republican presidential nomination race, but let's not forget his campaign did some innovative stuff when it came to onl...
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View articleMazda's just posted new interactive video on its site promoting two of its sportier vehicles, the RX-8 and the MX-5 Miata Read More...
View articleSteadfast conservatives were among the top audience segments of those visiting all of the five Democratic and Republican presidential frontrunners' si...
View articleSeasoned linguistics formula guides SEM firm Commerce360. Read More...
View articleEnvironment will offer fiscal education for kids and integrate financial advertiser brands. Read More...
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