Execs & Accounts for February 6, 2008
Media

Execs & Accounts for February 6, 2008

18y Matthew G. Nelson

Execs & Accounts for February 6, 2008

New Hires at Organic; IAC Chooses e-Dialog; Epsilon Promotes Harrison and Das Read More...

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E-mail Testing: A Real-World Approach
Email

E-mail Testing: A Real-World Approach

18y Karen Gedney

E-mail Testing: A Real-World Approach

Six simple steps to testing your e-mail campaign, courtesy of SubscriberMail CEO Jordan Ayan. Read More...

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In Defense of Narrow-Minded SEM Shops
Search

In Defense of Narrow-Minded SEM Shops

18y Erik Dafforn

In Defense of Narrow-Minded SEM Shops

The biggest social bookmarking sites are the engines themselves. Read More...

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Using Behavioral Targeting to Survive and Thrive in a Weakened Economy
Data insights

Using Behavioral Targeting to Survive and Thrive in a Weakened Economy

18y Robin Neifield

Using Behavioral Targeting to Survive and Thrive i...

When the pressure's on, behavioral targeting can ensure no marketing dollar is wasted. Read More...

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ETelemetry Helps Hotels Halt Bandwidth Hogs
Media

ETelemetry Helps Hotels Halt Bandwidth Hogs

18y Matthew G. Nelson

ETelemetry Helps Hotels Halt Bandwidth Hogs

Networking technology firm eTelemetry released a new tool today to help hotels stop guests from overusing their free Internet bandwidth, and someday i...

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Google Beta on AdSense for Games Coming
Media

Google Beta on AdSense for Games Coming

18y Enid Burns

Google Beta on AdSense for Games Coming

This week at Casual Connect, the casual games conference, in Amsterdam, we expect a handful of announcements on Web-based games Read More...

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Baseball Card Prices as Measure of Candidate's Web Clout
Media

Baseball Card Prices as Measure of Candidate's Web Clout

18y Kate Kaye

Baseball Card Prices as Measure of Candidate's Web...

The true sign of online clout for a presidential candidate? Some say it's the number of times a candidate's name has been searched for Read More...

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ClickZ on SignOnRadio's Digital Politics Tomorrow
Media

ClickZ on SignOnRadio's Digital Politics Tomorrow

18y Kate Kaye

ClickZ on SignOnRadio's Digital Politics Tomorrow

Just a heads up: I'll be appearing on SignOnRadio's Digital Politics show tomorrow along with Michael Cornfield, VP, Research and Media Strategy at 72...

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Facebook Ramps up U.K. Efforts, Hints at Beacon Expansion
Marketing

Facebook Ramps up U.K. Efforts, Hints at Beacon Expansion

18y Jack Marshall

Facebook Ramps up U.K. Efforts, Hints at Beacon Ex...

A recent appearance by Facebook's Blake Chandlee in London before an audience of agency execs reflects the firm's U.K. expansion. Read More...

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News Corp Not Interested in Buying Yahoo
Media

News Corp Not Interested in Buying Yahoo

18y Kate Kaye

News Corp Not Interested in Buying Yahoo

UPDATE: Q2 2008 revenues at News Corp's Fox Interactive Media, owner of MySpace, were up 87 percent over the same period last year. Read More...

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AOL Buys Widget Tech Firm to Boost App Ads and Analytics
Media

AOL Buys Widget Tech Firm to Boost App Ads and Analytics

18y Enid Burns

AOL Buys Widget Tech Firm to Boost App Ads and Ana...

With purchase of Goowy Media, AOL will get into the app creation business and boost Platform A's widget ad offerings. Read More...

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A Web 2.0 Resurrection for The Industry Standard
Media

A Web 2.0 Resurrection for The Industry Standard

18y Fred Aun

A Web 2.0 Resurrection for The Industry Standard

Ten years after the ill-fated Internet-boom magazine's launch, and nearly seven years after its demise, an online version emerges. Read More...

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Adapting to Consumer-Controlled Surveillance
Marketing

Adapting to Consumer-Controlled Surveillance

18y Pete Blackshaw

Adapting to Consumer-Controlled Surveillance

Six rules for companies to promote, protect, and manage brands under the new culture. Read More...

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Resurrecting Transitional Ads
Media

Resurrecting Transitional Ads

18y Andreas Roell

Resurrecting Transitional Ads

Transitional ads, considered obsolete by some, can be effective if done right. Read More...

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Playing the Game With Mom
Media

Playing the Game With Mom

18y Harry Gold

Playing the Game With Mom

In-game advertising for the other online gamer audience. Read More

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Super Bowl Buzz Results
Media

Super Bowl Buzz Results

18y Matthew G. Nelson

Super Bowl Buzz Results

Now that the New York Giants have managed to buck the odds and beat the New England Patriots in Sunday's Super Bowl, it's also time to see who won the...

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U.S. Search Engine Rankings, December 2007
Media

U.S. Search Engine Rankings, December 2007

18y Enid Burns

U.S. Search Engine Rankings, December 2007

Top core search engines and leading engines by share of searches in the U.S. for December 2007. Read More...

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Mobile in a Combined Microsoft, Yahoo
Media

Mobile in a Combined Microsoft, Yahoo

18y Enid Burns

Mobile in a Combined Microsoft, Yahoo

In Microsoft's conference call last week discussing its offer to purchase Yahoo for $44.6 billion , mobile was cited as a key asset Read More...

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FTC Settles with Another Freebie Advertiser
Media

FTC Settles with Another Freebie Advertiser

18y Kate Kaye

FTC Settles with Another Freebie Advertiser

After settling with EDP Technologies Corporation and its cohorts for $2.2 million over alleged deceptive marketing targeting "subprime consumers," the...

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YouTube Rolls Out Partner Program in the U.K.
Media

YouTube Rolls Out Partner Program in the U.K.

18y Jack Marshall

YouTube Rolls Out Partner Program in the U.K.

YouTube contributors in the U.K Read More

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Microsoft Defends Yahoo Bid After Google Blast
Media

Microsoft Defends Yahoo Bid After Google Blast

18y Anna Maria Virzi

Microsoft Defends Yahoo Bid After Google Blast

Steve Ballmer says combined company will reap $1 billion in "synergies," improve competition. Read More...

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Advertisers Welcome Possible Yahoo Sale, But Fear CPM Hikes
Media

Advertisers Welcome Possible Yahoo Sale, But Fear CPM Hikes

18y Zachary Rodgers

Advertisers Welcome Possible Yahoo Sale, But Fear ...

Marketers hope Yahoo's advertising savvy will rub off on Microsoft, but fear price increases. Read More...

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Yahoo Bid May Bring Microsoft New Antitrust Battles
Media

Yahoo Bid May Bring Microsoft New Antitrust Battles

18y Kate Kaye

Yahoo Bid May Bring Microsoft New Antitrust Battle...

Despite Microsoft's confidence the proposed acquisition will pass regulatory muster, analysts, privacy advocates and legislators aren't so sure. Read ...

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Hispanic-Focused Publisher Batanga Grabs an Ad Network
Media

Hispanic-Focused Publisher Batanga Grabs an Ad Network

18y Fred Aun

Hispanic-Focused Publisher Batanga Grabs an Ad Net...

Aiming for Latino Web surfers, Miami-based company acquires HispanoClick. Read More...

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Execs & Accounts for February 4, 2008
Media

Execs & Accounts for February 4, 2008

18y Matthew G. Nelson

Execs & Accounts for February 4, 2008

Glam Media hiresYahoo's Zamanian; WebTrends adds four senior staff. Read More...

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E-mail Questions That Can't Be Answered (Quickly)
Email

E-mail Questions That Can't Be Answered (Quickly)

18y Jeanniey Mullen

E-mail Questions That Can't Be Answered (Quickly)

How can we answer e-mail related questions more effectively? Read More...

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Balancing Aesthetics, SEO in Web Site Development
Search

Balancing Aesthetics, SEO in Web Site Development

18y Julie Batten

Balancing Aesthetics, SEO in Web Site Development

How to build a stellar Web site that's search-engine-friendly, functional, and visually enticing. Read More...

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