Attempts to tightly manage your brand online can backfire. Learn what to avoid. Read More...
View articleFour examples of digital experiences that educate or entertain, interrupting monotony or pain. Read More...
View articleDavid Drummond, Google SVP corporate development and chief legal officer, issued the company's official response to Microsoft's proposed acquisition o...
View articleOne interesting detail from Google's Q4 earnings call that we didn't cover in our write-up yesterday : Google's very happy so far with the uptake in c...
View articleThe audience consolidation under a combined Yahoo/Microsoft would be extraordinary, and the integration job extraordinarily complex Read More...
View articleUPDATE: In its continuing quest to become a dominant player in the online advertising industry, Microsoft believes the best way to catch up with Googl...
View articleThere have been rumors of late about some sort of Microsoft/Yahoo hookup -- and here it is Read More...
View articleYahoo's renegotiated deal with AT&T reflects the firm's mission to grow off-site display advertising. Read More...
View articleIt's still the biggest advertising event of the year. Video portals and others compete to offer voting on Super Bowl spots. Read More...
View articleA branded site experience from QNX puts visitors in control of a video-based virtual geek with a project to finish. Read More...
View articleMySpace promotes Kapur to COO; MEC Interaction promotes three to managing partner; Coca-Cola hands off social media management. Read More...
View articleWhat are online marketing start-ups focused on? Ad networks, video, CGM, and discovery...for starters. Read More...
View articleIf you have a desire to use your valuable knowledge and skills to help nonprofits, you have several choices. Read More...
View articleOnline marketers have embraced conversion rates of 2 to 3 percent when they should be aiming higher. Here's why. Read More...
View articleIs online video the ultimate solution for the advertiser who wants to cram as much as possible into an ad? Read More...
View articlePolitics emerged as one of the top gaining categories in 2007 as political campaigns heated up. Read More...
View articleCBS became the second network to sign up for TiVo's Stop||Watch service Read More...
View articleEmployees at Tokyo-based Hime & Company have a few new perks making the news Read More...
View articleFree directory assistance service 1-800-FREE411 has sold out its 2008 "sponsorships," which are its national ad placements, a testament to both how ta...
View articleThe research arm of Missouri-based brokerage and investment banking firm Stifel Financial Corp. has reported that "the staff of DG Competition, the Eu...
View articleUPDATE Earnings climb to $1.2 billion, up 12 percent over the same period in 2006 Read More...
View articlePV Media, GSI Commerce and Zeta Interactive are among new firms to acquire and diversify digital marketing services. Read More...
View articleThe conservative news site has launched a multimedia campaign aimed at advertisers and their agencies. Read More...
View articleWith its new SyndiGO offering, Seevast follows a new mini-trend of combining ads with syndicated content. Read More...
View articleMeebo tests new ad units that will be served into branded chat rooms on community and social networking sites. Read More...
View articleAuto marketers must look beyond lead-generation branding. Read More...
View articleLoomia managed an impressive trifecta of content providers that signed on with the launch of its SeenThis? application today Read More...
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