Young leaves DoubleClick for DBG; BDMetrics grabs Fowler from AOL; R/GA hires Geary for London office. Read More...
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View articleIf you had it in mind to share your $0.02 with the FTC on its recently proposed self regulation rules for behavioral targeting , you'd better get on i...
View articleWPP's GroupM announced today that it has acquired 75 percent of the share capital of LaCommunidad, the Dutch interactive agency behind imaginatively n...
View articleAAdvantage, American Airlines' frequent flyer program, has enrolled consumer-generated media (CGM) in its marketing efforts. "See other AAdvantage mem...
View articleIn the midst of scrutiny of the online lead generation advertising sector by the FTC and others, the IAB plans to release best practices guidelines fo...
View articleCBS will sell ads targeted to the neighborhood or even block level using geolocation data from Loopt, a mobile social network that's in cahoots with c...
View articleDouble Fusion made a deal to sell pre-roll, post-roll, Web inventory, and custom sponsorships on two of Spill Group's casual game sites. Read More...
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View articleVerizon makes a smart appearance in CW's "Gossip Girl." Read More...
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View articleIn recent months the Office of Florida Attorney General Bill McCollum's has proved a force to be reckoned with when it comes to deceptive online adver...
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View articleDuring IAC's Q4 2007 earnings call this morning, CEO Barry Diller said the firm has had "extensive conversations" with Microsoft and Yahoo regarding A...
View articleMicrosoft is mum on reports today that Steve Berkowitz, head of Online Services, will shortly step aside to make room for either aQuantive chief Brian...
View articleWarner will separate AOL's access business from its advertising-based holdings. Plus, execs expect flat online ad growth this quarter. Read More...
View articleFirm has offices in London, Newcastle and most recently New York. Read More...
View articleCompany shows off a number of contextual targeting technologies for video and other digital content at its DEMO presentation to the ad community. Read...
View articleIn lieu of a tracking cookie, mobile firms are seeking other ways to measure ads and campaigns. Read More...
View articleIn a deal brokered by Digitas, American Express is the sole sponsor of a YouTube channel focused on Fashion Week. Read More...
View articleA survey of casual gamers on RealGames finds users welcome ads; older titles see biggest response. Read More...
View articleIntuit is challenging comedians to submit videos as part of a contest enabled by Brickfish�s online marketing platform. Read More...
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