The second day of AlwaysOn OnMedia in New York started with a panel about monetizing Internet video technology Read More...
View articleAt an otherwise lackuster panel on CMO strategies at OnMedia NYC, former Reebok CMO Roger Wood just made an interesting point: No major companies to d...
View articleThe majority of a 29 percent increase in search spending in 2007 over 2006 by Efficient Frontier clients went to Google. Read More...
View articleGoogle vet Rajaram joins Tumri board; Digitas wins Crest Oral Care; Mediaedge:cia parts with Payless. Read More...
View articleA blog can enhance a company's online reputation, recruit new clients, increase site traffic, and be a significant part of a long-term link-building s...
View articleEven the most sophisticated spam filters have a human component: users who vote with their mice. Read More...
View articleA lifestyle genre offers five-star content but must serve up more options for media buyers and advertisers. Read More...
View articleWhat businesses can learn from the Brooklyn Museum's smart use of Twitter, Flickr, YouTube, and blogs. Read More...
View articleSearch and creative departments will hop on the bandwagon this year. They just won't call it behavioral targeting. Read More...
View articleThose changes include layoffs of about 1,000 staffers by mid-February. Read More...
View articleEarlier this week OMD became the next in a number of agencies to place digital as a central component of the agency's strategy Read More...
View articleStart-up media companies are not lacking for funding these days Read More...
View articleIs there a disconnect between the number of online viewers and the amount of advertising dollars spent online? Advertising executives today weighed th...
View articleFollowing a second round of funding in November, third party domain redirect marketplace Sendori recently enabled phrase and exact match options in it...
View articleAgreement bolsters Microsoft's growing strength in the finance and money vertical, after deals with EDGAR Online and CNBC.com. Read More...
View articleAfter Microsoft and About.com take big moves to develop health content, IAC acquires a minority stake in The HealthCentral Network. Read More...
View articleFormer head of Carat Fusion and [x+1] calls individual data tracking the last mile of behavioral targeting. Read More...
View articleFocused on local advertisers, Superpages.com, Marchex sign agreement. Read More...
View articleRankings of the top 50 Internet advertisers by media value in November 2007. Read More...
View articlePartner with entertainment providers and content creators upfront and codevelop a plan that equally benefits both parties -- plus the viewer! Read Mor...
View articleWhat is communications planning, and why does it bring online media into the spotlight? Read More...
View articleAn advertising model puts the consumers in charge of what ads they see. Read More...
View articleAnother free music download service officially opened its doors over the weekend, and already the hubbub over just how many songs will be available fo...
View articleBranded search terms are more effective than generic search terms, according to a survey conducted by Microsoft and comScore for Sony Read More...
View articleStarcom released data on mobile user habits last week and we've been mulling over what the agency is calling a daypart Read More...
View articleJust a few month's after entering beta the Rubicon Project , a publisher-side ad inventory automation system, received an additional $15 million in fi...
View articleBritish based search and social media specialist Spannerworks is to be re-branded iCrossing, almost a year after it was acquired by the U.S Read More...
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