It's time marketers focused on the "average" mobile consumer. Read More...
View articleThe three issues standing between e-mail marketers and accurate campaign reporting Read More...
View articleIt's interesting enough when major brands decide to try out advertising on a virtual world platform to reach a younger audience, but when this combo c...
View articleSo Publicis and Google have a relationship Read More...
View articleA San Francisco startup today has jumped into the online real estate advertising and marketing fray , joining Realtor.com, Zillow, Trulia, Yahoo Real ...
View articleFollowing deals with Idearc Media's SuperPages.com and IAC/InterActiveCorp's Citysearch , TurnHere (so far they're still indie!) signed with AT&T subs...
View articleFollowing the decision to turn select advertising inventory over to Winstar Interactive Media's Interep unit , mobile advertising solutions firm Amobe...
View articleElectronic Arts has announced that it is to release a new instalment of its popular PC game series 'Battlefield' entirely free of charge Read More...
View articleRecent days have brought a flurry of activity around digital agencies in Asia, where multi-national holding companies are duking it out for market dom...
View articleAccording to a Lehman Brothers report, presidential election and summer Olympics-related ad spending will be key drivers of an anticipated 24 percent ...
View articleFreeWheel provides 'monetization rights management' technology to simplify video ad sales, serving and sales rights. Read More...
View articleThe local online video and TV ad firm acquired GlobeShooter to enhance archived local ad content with custom photos and video. Read More...
View articleSEMDirector, now Covario, broadened its business scope to include tracking of cross-media buys other services. Read More...
View articleOmnicom digital chief goes to Vibrant Media; Loren McDonald leaves Lyris for SilverPop; Microsoft names head of marketing for mobile products. Read Mo...
View articleSearch marketing is reclaiming its original position as the parent of many children; SEO and PPC must scoot over a bit to accommodate it. Read More...
View articleDo you have an industry-relevant promotion ready to send to your clients? Here's one approach. Read More...
View articleWhy common definitions, time, and testing will overcome obstacles to effective behavioral marketing. Read More...
View articleThe WSJ is reporting that Disney, in local partnership with Softbank Mobile, is launching a mobile phone service in Japan aimed not at kids, but at wo...
View articleReports that Yahoo will shortly lay off several hundred staffers should come as no surprise to those of us who have tracked the company over the past ...
View articleUnilever brand I Can't Believe It's Not Butter! has launched a trivia game show entitled Now You Know Better $1,000,000 Game Show to promote the benef...
View articleComScore released figures today suggesting that almost 60 percent of traffic to BBC sites now comes from outside of the U.K Read More...
View articlePrivacy advocates believe privacy issues should factor into the EU Commission's investigation of Google's DoubleClick buy. Read More...
View articleAds run in December showed a greater willingness to experiment with innovative ad creative and messaging. Read More...
View articleStill in beta, NBC Direct allows downloads of primetime shows, complete with ads. Read More...
View articleGetMobile platform grants advertisers and publishers easy access to mobile Web audience. Read More...
View articleEuro RSCG New York subscribes to TiVo measurement service; Clickable names Preston Green to customer experience role. Read More...
View articleWhat's the relationship between search and brand reputation? Read More...
View article