Interactive TV spots are no distant reality. They're here. Now. Read More...
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View articleBudweiser commercials are often picked as favorites from the crop of Super Bowl ads, but this year Anheuser-Busch is inviting its consumers to vote on...
View articleLow.com, a Los Angeles-based company that includes a lead generation service, is running this ad. Read More...
View articleAnnounced yesterday they would partner with Yahoo to deliver display advertising on their Web'n'walk mobile Internet service Read More...
View articleMost MacWorld coverage of the Apple TV refresh has focused on iTunes movie rentals Read More...
View articleUnable to advertise during the game, the company challenges consumers to submit fan videos for tickets. Read More...
View articleOpenads plans to use a $15.5 million second round investment for product development and support. Read More...
View articleTriggit aims to simplify the affiliate and ad network process for less-tech-savvy bloggers and publishers. Read More...
View articleAKQA's O'Dell and Pereira start their own agency; Acxiom names John Meyer CEO and president; Hachette Filipacchi Media U.S. hires Todd Anderman from M...
View articleAnalyst firm expects growth in display and search advertising through 2012, and changes in classified advertising. Read More...
View article"New Marketing isn't just about technology, is not just an online phenomenon, and isn't wacky. Not anymore." Read More...
View articleOnline video and the writers' strike dispute create an eloquent kind of revolution. Read More...
View articleSeven years of lessons in interactive marketing. Read More...
View articleCalculate how to buy the very best traffic in a keyword campaign. Read More...
View articleCybercrime might not have direct ties to digital advertising, though the individuals and syndicates behind malicious intent on the Web are a threat to...
View articleIt wasn't a virus from an infected ad or stress from rich media demands of streaming video, but a common commercial diversion that nearly did in my Al...
View articleMost political ad observers agree the presidential campaigns could be doing a lot more by way of paid search Read More...
View articleTarget, on its Web site, says its values include: "Connecting business and community, affordability and great design." The retailer's definition of co...
View articleThis can't portend well for video advertising, or for sites and portals that sell video ads (are you listening, AOL?). Time Warner Cable just announce...
View articleOne solution to the problem of declining brand impact : Make better ads Read More...
View articleBranding effectiveness of online advertising has declined over the past two years by nearly every measure, according to Dynamic Logic data. Read More...
View articleGoogle's Online Marketing Challenge gives students the opportunity to spend $200 on Google AdWords on behalf of local businesses. Read More...
View articleFollowing a settlement with AzoogleAds, World Avenue is the latest company expressing gratitude in being compelled to cough up $1 million dollars to t...
View articleVideo site beefs up sales staff as it opens an office in New York City. Read More...
View articleMaking and marketing meatballs for the masses doesn't deliver growth, says Seth Godin. Read More...
View articleMessaging that speaks to consumers through a character they can relate to stands a great chance of inciting a powerful response. First of two parts. R...
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