What Drives Local Search Directories?
Local

What Drives Local Search Directories?

18y Brian Wool

What Drives Local Search Directories?

Technology? Content? Both...or something else? Read More...

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Microsoft in Ad Deal with Financial Publisher EDGAR
Media

Microsoft in Ad Deal with Financial Publisher EDGAR

18y Enid Burns

Microsoft in Ad Deal with Financial Publisher EDGA...

UPDATE Microsoft signed EDGAR online to its advertising syndication network, and will get financial content for MSN Money in exchange. Read More...

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Yahoo Internal Shifts Squeeze Out Another Exec
Media

Yahoo Internal Shifts Squeeze Out Another Exec

18y Kate Kaye

Yahoo Internal Shifts Squeeze Out Another Exec

UPDATE The latest to go is Head of Yahoo Entertainment Vince Broady. Read More...

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Valueclick Aims to Attract a Slice of Political Web Ad Sliver
Media

Valueclick Aims to Attract a Slice of Political Web Ad Sliver

18y Kate Kaye

Valueclick Aims to Attract a Slice of Political We...

Valueclick is the latest to jump on the "let's try to cash in on these political ad dollars" bandwagon Read More...

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Compete Gets Into Competitive Ad Tracking
Media

Compete Gets Into Competitive Ad Tracking

18y Zachary Rodgers

Compete Gets Into Competitive Ad Tracking

Compete, a Web site measurement and competitive analytics firm, has come out with an a new ad performance analytics tool called Ad Analyzer Read More...

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Hot in 2007, UGC Takes Bleacher Seat at This Year's Super Bowl
Media

Hot in 2007, UGC Takes Bleacher Seat at This Year's Super Bowl

18y Matthew G. Nelson

Hot in 2007, UGC Takes Bleacher Seat at This Year'...

Doritos and the NFL are soliciting user interaction leading up to the big game, but this year's crop of ads has fewer interactive components. Read Mor...

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Advertising Placements by Industry and Top Sponsored Links, December 2007
Media

Advertising Placements by Industry and Top Sponsored Links, December 2007

18y Enid Burns

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links. Read More...

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Execs & Accounts for January 16, 2008
Media

Execs & Accounts for January 16, 2008

18y Matthew G. Nelson

Execs & Accounts for January 16, 2008

Gannett names PointRoll's Saridakis chief digital officer; Glam Media Nabs Mazzoni from FIM; Guidester Grabs Federman Read More...

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The Wonderful World of Widgets
Search

The Wonderful World of Widgets

18y P.J. Fusco

The Wonderful World of Widgets

Widgets contribute to a global SEO campaign in three different ways. Read More...

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Yahoo Declares War on Zombies
Email

Yahoo Declares War on Zombies

18y Stefan Pollard

Yahoo Declares War on Zombies

Why zombie annihilation and blocklists are good news for e-mail marketers. Read More...

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Making Social Media Work in 2008
Marketing

Making Social Media Work in 2008

18y Dave Evans

Making Social Media Work in 2008

How an external partner network and even consultants can help you get better results in the social web. Read More...

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The Emotional Side of Behavioral Targeting
Data insights

The Emotional Side of Behavioral Targeting

18y Andy Chen

The Emotional Side of Behavioral Targeting

Successful media planners must understand the rational and emotional nature of communication to harness Web 2.0's power. Read More...

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For Political Advertisers, Legalities Can Deplete Power of Web's Immediacy
Media

For Political Advertisers, Legalities Can Deplete Power of Web's Immediacy

18y Kate Kaye

For Political Advertisers, Legalities Can Deplete ...

Commercial advertisers may be risk-averse, but they ain't got nothin' on political advertisers Read More...

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If MySpace Really Wanted to Protect the Kids...
Media

If MySpace Really Wanted to Protect the Kids...

18y Zachary Rodgers

If MySpace Really Wanted to Protect the Kids...

MySpace is now working with Attorneys General on a plan to verify ages and protect its youngest users Read More...

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A Call from Paris: Hot or Not?
Media

A Call from Paris: Hot or Not?

18y Rebecca Lieb

A Call from Paris: Hot or Not?

Paris Hilton wants your number. To promote her new film, The Hottie and the Nottie , which opens next month, Paris Hilton wants to call you Read More...

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The Truth About Cats & Dogs
Media

The Truth About Cats & Dogs

18y Anna Maria Virzi

The Truth About Cats & Dogs

Your dog's not fetch-optimized? Your cat's not curious? Check out this Search Engine Strategies New York session: " How to Train Your Pets to Search ....

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Romney Camp Stakes Out Web Ad Innovations in Primary Run
Marketing

Romney Camp Stakes Out Web Ad Innovations in Primary Run

18y Kate Kaye

Romney Camp Stakes Out Web Ad Innovations in Prima...

Entrenched in a tight Republican Michigan primary race today, Mitt Romney's campaign has counted paid ads as an important component of its interactive...

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Microsoft's Atlas Delivers Ads to Shopping Carts
Media

Microsoft's Atlas Delivers Ads to Shopping Carts

18y Enid Burns

Microsoft's Atlas Delivers Ads to Shopping Carts

Through a collaboration with MediaCart and Wakefern Food, Microsoft's Atlas division will support targeted ads in shopping cart video displays. Read M...

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Gigya Launches Widget Ad Network
Media

Gigya Launches Widget Ad Network

18y Matthew G. Nelson

Gigya Launches Widget Ad Network

Company seeding widgets to boost potential ad sharing. Read More...

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Mobile Marketing's Wild Years to Yield a Gold Rush
Media

Mobile Marketing's Wild Years to Yield a Gold Rush

18y Fred Aun

Mobile Marketing's Wild Years to Yield a Gold Rush

ABI Research survey suggests consumers and marketers are joining the wagon train. Read More...

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Look Mom, No Wires
Marketing

Look Mom, No Wires

18y Chad Stoller

Look Mom, No Wires

Your challenge in 2008: digitize, socialize, mobilize. Read More

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Strategies for Making Video Ads Go Viral
Media

Strategies for Making Video Ads Go Viral

18y Christine Beardsell

Strategies for Making Video Ads Go Viral

At what point does a seeding strategy make a viral video just another form of interruptive advertising? Read More...

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Ad Servers on the State of Online Video Ads
Media

Ad Servers on the State of Online Video Ads

18y Hollis Thomases

Ad Servers on the State of Online Video Ads

Executives from DoubleClick, Atlas, and Mediaplex discuss the challenges and opportunities for the emerging format. Read More...

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In E-Commerce, When Cool Won't Do
Media

In E-Commerce, When Cool Won't Do

18y Anna Maria Virzi

In E-Commerce, When Cool Won't Do

Prospects for online retail look promising in coming years though one threat exists. And it's not the recession, says a retail analyst Read More...

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Flip.com Cuts Staff, Joins Undead Pool
Media

Flip.com Cuts Staff, Joins Undead Pool

18y Zachary Rodgers

Flip.com Cuts Staff, Joins Undead Pool

CondéNet has slashed the headcount at Flip.com , its self-expression site for teen girls, from 18 to two Read More...

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Vaseline's Mystery Moment
Media

Vaseline's Mystery Moment

18y Anna Maria Virzi

Vaseline's Mystery Moment

Today, the Condé Nast mag sent out this e-mail pitch: "Win a chance to meet the mystery celebrity at Vaseline's Celebrity Reveal Party." The clues: t...

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Havas Buys U.K. Media Agency BLM and Digital Arm Quantum
Marketing

Havas Buys U.K. Media Agency BLM and Digital Arm Quantum

18y Jack Marshall

Havas Buys U.K. Media Agency BLM and Digital Arm Q...

Quantum's digital capabilities include e-mail, search and consulting services. Read More...

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