MSN will partner with WhatOnEarthIsGoingOn to create an online community to connect brands with consumers through issues they find important. Read Mor...
View articleOnline continues to outperform other media, racking up a 9 percent market share for Q4 2007. Read More...
View articleOnly a handful of presidential campaigns appear to be buying search ads targeted to Michigan, Nevada, South Carolina and Florida primary related keywo...
View articleOverlay pioneer strikes ad deals with MetaCafe, imeem and Buzznet. Read More...
View articleCorona gets a kick from Fox Soccer Channel; Ogilvy partners with BzzAgent; InterClick hires three. Read More...
View articleWhy have search engines taken a massive leap forward and SEO appears stuck in a time warp? Read More...
View articleIf there was ever a business problem interactive technology could solve, it's the problem of coupons. Read More...
View articleMost marketers acknowledge the power and passion people have for games, but few realize and capitalize on opportunities to leverage games in their mar...
View articleHow to effectively use your quality testimonials in e-mail campaigns and on Web sites. Read More...
View articleBlame it on creative production and a lack of online inventory. Read More...
View articleEducation and income less likely to influence Internet usage, while gender remains a factor. Read More...
View articleReal estate franchisors, brokers, MLS's to adopt common real estate listings data standard developed by Yahoo, Zillow.com, and Trulia. Read More...
View articlePaul "The Dollar Menunaire" is back for '08, and this time the streetwise frugal foodie has a little more class. Read More...
View articlePublicis Modem launches campaign for Totino's; Euro RSCG New York names Digital MD. Read More...
View articleMarketers refine ways to target a generation that insists on remaining forever young. Read More...
View articleInnovation at the Consumer Electronics Show underscores why advertisers must evolve along with technology, and not forget about the hardware. Read Mor...
View articleProperly executed, a keyword-targeted traffic-building campaign can turn a marketing expense into a cash machine. Part one of a series. Read More...
View articleWhy changing a Web site's modus operandi can alienate site visitors. Read More
View articleLanzone out as IAC prepares to split into five companies. Read More...
View articleRetailers sent out 45 percent more e-mail messages during the six-week holiday season compared to the preceding 12-week period, writes Chad White, the...
View articleIt's official: Hair Club for Men, best known for its "replacement systems for hair loss," and Playboy are now bedfellows. The pair offers an online ga...
View articlePartners Yahoo and Belo have expanded their relationship Read More...
View articleAs NBC announces make goods for its cancelled Golden Globes broadcast, media buyers aren't necessarily preparing a mass migration to digital. Read Mor...
View articleOnline donations were the name of the game for Hillary Clinton's e-mail strategy in the days leading up to the New York Senator's surprising New Hamps...
View articleCompany will represent more than 30 sites. Read More...
View articleThe Barack Obama campaign is taking some risks with its mobile strategy -- and they seem to be paying off handsomely. Marketers, take note. Read More...
View articleHershey's signed on to have "Project Runway" fashion designers convert the candy king's brand and products into trendy runway looks. How an improbable...
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