Lenovo breaks into the consumer PC market with a global branding effort including online, e-mail, print, broadcast and other media. Read More...
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View articleOne-way, broadcast communications with hierarchies will seem as anachronistic to the next generation as the telegraph is to us. Read More...
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View articleOver the holiday season, Sears.com and Kmart.com customers got an added bonus: tracking software many experts classify as spyware Read More...
View articleThe Web has its share of do-wrongers, but every now and then a company comes along and lowers the bar so much that one can only conclude Mephistophele...
View articlePost written by Jack Marshall The U.K Read More
View articleMembers of the Network Advertising Initiative will soon update the group's seven-year-old behavioral targeting principles and respond to the FTC's pro...
View articleMSN will help promote NBC's "Biggest Loser" while Slim-Fast will sponsor AOL's "Choose Your Resolution" site. Read More...
View articleThe purchase of Hispanic PR Wire, LatinClips and Hispanic Digital Network aim to boost growing online segment. Read More...
View articleAd network's acquisition of GolfBuzz is more about social media, less about low scores. Read More...
View articleValueClick promotes Yovanno to COO; InfoSpace creates post for Allenbaugh; Spur Digital hires Deeter. Read More...
View articleConsumers are decoupling, not just with mobile devices but also via Wi-Fi, Bluetooth, and, soon, IPTV. How will marketers connect with the disconnecte...
View articleWhile Apple uses traditional means and media to promote itself, it also markets itself in unexpected places and ways. Read More...
View articleWhen does offline advertising dictatorship become an online dialogue? Read More...
View articleThe month's top search terms in 10 categories. Read More...
View articleCombating animal abuse should be a social media crusade, according to People for the Ethical Treatment of Animals (PETA) Read More...
View articleLandmark Communications, parent company to Weather.com; The Weather Channel; newspapers including The Virginian Pilot and The Roanoke Times; online ma...
View articleLate night talk shows came back from hiatus despite the writers' strike, and while I don't often watch, I caught the intros for "The Tonight Show" and...
View articleBefore he was on the news as a serial killer, would you have thought Jeffrey Dahmer was a computer programmer if you had seen him on the street? Malev...
View articleIn new trend, Internet service providers track subscriber activities online for behavioral advertising purposes. Read More...
View articleJPMorgan analyst report blames non-premium ads on social networks for low CPM rates in 2007. Read More...
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