Next year, fewer small and rushed virtual world campaigns can be expected, as advertisers will look for opportunities to create larger projects tied t...
View articleA game fought on a 100-yard field isn't suited for a 2-inch screen. Some suggestions for playing to the medium's strength. Read More...
View articleWinter brings cold weather and hot online media options. Read More...
View articleThe local online ad market remains a tough one to navigate, yet traditional media firms, Web pure-plays, IYPs, and others are up for the challenge. Re...
View articleGood Health hires four; Hola Networks signs two pubs; AirG helps troubled kids. Read More...
View articleBusiness e-cards can showcase creative talent, provide personalization, and be fun. Read More...
View articleAd network Collective Media's CEO offers tips for working with clients to ensure success with behavioral targeting. Read More...
View articleGoogle Webmaster Tools gets most of the glory, but Yahoo gives Webmasters some great tools too. Read More...
View articleApple's iPhone, other Wi-Fi handsets seen as cracking open mobile ad market in year ahead. Read More...
View articleMere days after Congressman Joe Barton sent a letter to Google CEO Eric Schmidt , complaining that Google was giving him the cold shoulder, relations ...
View articleTattooed Santas and decapitated elves are among the seasonal spectacles on display as agencies spread holiday cheer to clients past, present and (they...
View articleStarcom's Pixel gains central role at SMG; Warner Bros. Home Entertainment Group taps Quinn for interactive sales; Neiman Group taps Campbell for onli...
View articleAn interview with Seth Godin on his new book, "Meatball Sundae," and mixing old and new marketing. Read More...
View articleIn paid search, past performance isn't a true indicator of future results. Three ways to improve your chances of winning. Read More...
View articleLines are increasingly blurring between what's interactive media and what's not. This means more marketing possibilities -- and necessitates greater a...
View articleAre you ready for Internet Idol, device-oriented finger shuffleboard, online telepathy, and other musings? Read More...
View articleThe FTC may have OK'd the Google/DoubleClick deal , but just hold your horses Read More...
View articleIn the first three quarters of 2007, the overall ad spend in the U.S Read More...
View articleUnilever's Dove has gotten traction from YouTube with its Evolution and Onslaught Read More...
View articleAs the FTC finally gives the green light to Google's proposed acquisition of DoubleClick, all eyes are now on Europe's investigation of the deal Read ...
View articleYou've heard TV ads are getting measurable, right? And addressable? Yeah, so have we , though the major cable operators have embraced those new adject...
View articleEuropean Commission's ongoing investigation of the proposed merger is expected to be more stringent, while intervention by the U.S. Congress and lawsu...
View articleMicrosoft, Yahoo, and Google will pay millions to settle federal claims. Read More...
View articleOne proposal would make data collection more transparent to consumers, and require an opt-out mechanism on sites that gather data. Read More...
View articleTrial run shows pay-per-call ads worthy of coast-to-coast deployment. Read More...
View articleThe industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links. Read More...
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