Last year's Apple iPhone roll out and Facebook's growth have direct implications for local search in the coming year. Read More...
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View articleTV owners who rely on analog sets for over-the-air programming will get an assist to move into the digital era and avoid losing service. Starting toda...
View articleMaybe Sisyphus is more like it. Despite continual efforts to improve targeting and engagement with social networking consumers, success stories are st...
View articleBaby steps were taken in '07 to adjust audience measurement for a maturing Web, but publishers remain disgruntled, media consumption continues to evol...
View articleYouTube swipes Di Cesare from Microsoft; Qualman joins EF Education; Stallion taps IMC for Power Pockets apparel campaign. Read More...
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View articleExamples of how behavioral targeting gives digital marketing a bad rap. Read More...
View articleHow to assess a company's marketing strategy in social networks. Read More...
View articleEnhance the contextual relevancy of key category pages within a complex database-driven Web site by understanding what keywords and phrases drive your...
View articleI’m doing some research on search ads targeted to issue-based keywords by political campaigns Read More...
View articleMajor offline advertising firm Valassis is "going where the consumers are" and repositioning itself to rely heavily on an online portal site called Re...
View articleMotricity, a company that builds and runs mobile storefronts for carriers, said today it completed the $135 million acquisition of InfoSpace's mobile ...
View articlePolitical rallies and marches are nothing new, and online campaigning is a well known trend, but when the two come together with a bunch of gnomes, it...
View articleIn-game and around-game advertising graduated from experimental budgets to a "must-have" buy. Read More...
View articleMarketers moved beyond pre-roll ads in '07, but overlays haven't appealed to everyone. Read More...
View articleSuccess in the coming year will hinge on integrating people, information, and technology. And a dose or two of aspirin. Read More...
View articleA dispute between Antigua and the United States over online casinos may have serious implications for the video industry. Read More...
View articleAll this brand vs. direct response search advertising craziness must stop! Read More...
View articleWhat trends should be watched in the coming year? Advertising agency JWT today released its list of 80 things to watch in 2008 Read More...
View articleAlready one of the largest digital advertising services firms, Aegis Group is expanding its European presence with the acquisition of Extenseo, a sear...
View articleThree days before her assassination , Pakistan opposition leader Benazir Bhutto made an online appeal for donations Read More...
View articleDespite all the hype about MySpace and Facebook this year, Yahoo ran the lion's share of presidential campaign ad impressions, according to Nielsen On...
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