Delicious Holiday Marketing Campaigns
Media

Delicious Holiday Marketing Campaigns

19y Tessa Wegert

Delicious Holiday Marketing Campaigns

It wouldn't be the holiday season without special foods. How grocery chains and brands are promoting holiday products. Read More...

View article
Local Search: The Rodney Dangerfield of Online Marketing
Local

Local Search: The Rodney Dangerfield of Online Marketing

19y Brian Wool

Local Search: The Rodney Dangerfield of Online Mar...

Why does local search get so little respect? Read More...

View article
Changes Abound at Roo
Media

Changes Abound at Roo

19y Matthew G. Nelson

Changes Abound at Roo

Lots of executive changes at online video network Roo Read More

View article
Prilosec-Branded Bunco Game Rises to the Top at MSN Gaming Portal
Media

Prilosec-Branded Bunco Game Rises to the Top at MSN Gaming Portal

19y Matthew G. Nelson

Prilosec-Branded Bunco Game Rises to the Top at MS...

Casual dice game site targeting women over 35 holds the title for longest time spent on site. Read More...

View article
Microsoft Pacts with Viacom on Ads and Content
Media

Microsoft Pacts with Viacom on Ads and Content

19y Enid Burns

Microsoft Pacts with Viacom on Ads and Content

Under multi-year deal, Microsoft will represent some Viacom inventory and steal its ad management business from DoubleClick, while syndicating Viacom ...

View article
Environmental Group Uses Google Grants to Target Iowa Voters
Marketing

Environmental Group Uses Google Grants to Target Iowa Voters

19y Kate Kaye

Environmental Group Uses Google Grants to Target I...

The Environmental Law and Policy Center gets up to $10,000 worth of Google ads provided free of charge each month to help promote its green efforts. R...

View article
Virtual Worlds Agency Electric Sheep Lays Off 22
Media

Virtual Worlds Agency Electric Sheep Lays Off 22

19y Matthew G. Nelson

Virtual Worlds Agency Electric Sheep Lays Off 22

Focusing on larger monetization efforts, the virtual worlds technology and media company has cancelled its Second Life ad network. Read More...

View article
IAC Adds Video to Three Sites
Media

IAC Adds Video to Three Sites

19y Zachary Rodgers

IAC Adds Video to Three Sites

Brightcove will provide platform support for new video content on Ticketmaster, Citysearch, and 23/6, while IAC will sell ads. Read More...

View article
Capitol Records Finds Success with Country Singer Video Avatar
Media

Capitol Records Finds Success with Country Singer Video Avatar

19y Fred Aun

Capitol Records Finds Success with Country Singer ...

Second wave of Trace Adkins video spots hits 25 country stations, earns big click-throughs. Read More...

View article
Execs & Accounts for December 19, 2007
Media

Execs & Accounts for December 19, 2007

19y Matthew G. Nelson

Execs & Accounts for December 19, 2007

Universal McCann creates new role for Yolles; AtomicOnline picks up Dodge. Read More...

View article
Adventures in Searchandising, Part 2
Search

Adventures in Searchandising, Part 2

19y P.J. Fusco

Adventures in Searchandising, Part 2

What happens when the major search engines meet guided navigation and extreme pagination? Part two of a series. Read More...

View article
Product Research Through Social Networks
Marketing

Product Research Through Social Networks

19y Dave Evans

Product Research Through Social Networks

If you have a friend whom you trust and who has the answer to your question, why use a search engine? Read More...

View article
E-mailers Flunk the Unsubscribe Test
Email

E-mailers Flunk the Unsubscribe Test

19y Stefan Pollard

E-mailers Flunk the Unsubscribe Test

How long has it been since you tested to see if the unsubscribe function works? Read More...

View article
Embrace Vertical Behaviors
Data insights

Embrace Vertical Behaviors

19y Andy Chen

Embrace Vertical Behaviors

Rather than the critical mass, it's perhaps the critical niche that will drive behaviors in the future. Read More...

View article
The Year in Search: A 2007 Review
Media

The Year in Search: A 2007 Review

19y Enid Burns

The Year in Search: A 2007 Review

What were people searching for in 2007? The search engines know. Read More...

View article
Anti-Mormon Advertiser Running Romney Ads on Google
Media

Anti-Mormon Advertiser Running Romney Ads on Google

19y Kate Kaye

Anti-Mormon Advertiser Running Romney Ads on Googl...

Does Mitt Romney want to be our nation's high priest? Ex-Mormon Ed Decker and author of "My Kingdom Come, The Mormon Quest for Godhood," thinks so Rea...

View article
IAB Forecast Affirms Ad Spend Momentum Fueled by Europe
Marketing

IAB Forecast Affirms Ad Spend Momentum Fueled by Europe

19y Jack Marshall

IAB Forecast Affirms Ad Spend Momentum Fueled by E...

Ad spending in Europe for 2007 is predicted to reach $16.6 billion, representing a year-over-year increase of 38 percent. Read More...

View article
Alloy Targets Teens with New Ad Network
Media

Alloy Targets Teens with New Ad Network

19y Enid Burns

Alloy Targets Teens with New Ad Network

Originally a teen-focused word of mouth agency, Alloy has lately picked up numberous youth sites. A new ad network aims to increase the value of inven...

View article
Top Democrats Strong in Site Traffic from Early Primary States
Marketing

Top Democrats Strong in Site Traffic from Early Primary States

19y Kate Kaye

Top Democrats Strong in Site Traffic from Early Pr...

People in early caucus and primary states were more likely to visit Web sites for Democratic hopefuls Hillary Clinton, John Edwards and Barack Obama t...

View article
Activating Brand Content Online
Media

Activating Brand Content Online

19y Christine Beardsell

Activating Brand Content Online

Three things to keep in mind when developing brand video content. Read More...

View article
Future of Online Advertising in Flux
Media

Future of Online Advertising in Flux

19y Hollis Thomases

Future of Online Advertising in Flux

Advertiser education plays an important role in our industry's health, particularly if the nation rolls into a recession. Read More...

View article
Building Permanent Experiences
Marketing

Building Permanent Experiences

19y Chad Stoller

Building Permanent Experiences

Three tips for improving overall brand building throughout the purchase cycle. Read More...

View article
Closed Brand Community Firm Passenger Calls Amex, JC Penney, MySpace Clients
Media

Closed Brand Community Firm Passenger Calls Amex, JC Penney, MySpace Client...

19y Kate Kaye

Closed Brand Community Firm Passenger Calls Amex, ...

When I last wrote about brand community platform Passenger in February, the firm was squarely focused on the consumer-aimed uses of its system Read Mo...

View article
Top Online Advertiser Making a Raw Impression
Media

Top Online Advertiser Making a Raw Impression

19y Zachary Rodgers

Top Online Advertiser Making a Raw Impression

Who's going to crush this advertiser? Millions of ads running on MySpace and other youth-oriented sites push the boundaries of legality, according to ...

View article
Digital Agency Acquires Shop with Traditional Roots
Media

Digital Agency Acquires Shop with Traditional Roots

19y Fred Aun

Digital Agency Acquires Shop with Traditional Root...

Ascentium will acquire miller.whiterunkle, whose clients include Motorola and McDonald's. Read More...

View article
Medio Takes Mobile Search Ad Network to U.K. and Europe
Marketing

Medio Takes Mobile Search Ad Network to U.K. and Europe

19y Jack Marshall

Medio Takes Mobile Search Ad Network to U.K. and E...

The company also plans to introduce search-based mobile ad services in early 2008. Read More...

View article
Execs & Accounts for December 17, 2007
Media

Execs & Accounts for December 17, 2007

19y Matthew G. Nelson

Execs & Accounts for December 17, 2007

Epson names iCrossing interactive agency of record; Digital Chocolate sweet on Greystripe; Media Logic promotes three to SVP. Read More...

View article
1 802 803 804 805 806 1,702