Top 50 Advertisers by Media Value in September, 2007
Media

Top 50 Advertisers by Media Value in September, 2007

19y rumo

Top 50 Advertisers by Media Value in September, 20...

Rankings of the top 50 Internet advertisers by media value in September 2007. Read More...

View article
Ad Council Goes Social Route to Prevent High School Dropouts
Media

Ad Council Goes Social Route to Prevent High School Dropouts

19y Kate Kaye

Ad Council Goes Social Route to Prevent High Schoo...

For the just-launched extension of its high school dropout prevention campaign, the Council gets free display and text ads from the likes of Yahoo, AO...

View article
Execs & Accounts for December 12, 2007
Media

Execs & Accounts for December 12, 2007

19y Matthew G. Nelson

Execs & Accounts for December 12, 2007

Publicis creates positions for Nadel and Smith; Epsilon and Bazaarvoice both get Helzberg Diamonds; HipCricket hires Siegel. Read More...

View article
Make It a Green Christmas With E-Cards
Email

Make It a Green Christmas With E-Cards

19y Karen Gedney

Make It a Green Christmas With E-Cards

Dreaming of a green Christmas? Impress your list with business-appropriate -- and beautiful -- e-cards. Read More...

View article
Hidden Gems in Google Webmaster Tools, Part 2
Search

Hidden Gems in Google Webmaster Tools, Part 2

19y Erik Dafforn

Hidden Gems in Google Webmaster Tools, Part 2

Google's Webmaster Tools offers informative reporting that many site owners overlook. Part two of a series. Read More...

View article
Facebook Fallout: Balancing Innovation, Information Use
Data insights

Facebook Fallout: Balancing Innovation, Information Use

19y Robin Neifield

Facebook Fallout: Balancing Innovation, Informatio...

Following Facebook's controversial ad-targeting program, Beacon, here are six ground rules for advertisers and publishers to adhere to when they condu...

View article
Internet Ad Spend Remains Strong; Other Media Show Weakness
Media

Internet Ad Spend Remains Strong; Other Media Show Weakness

19y Enid Burns

Internet Ad Spend Remains Strong; Other Media Show...

Online display advertising for the first nine months of 2007 reached $8.4 billion, a 17.2 percent increase over the same period last year. Read More...

View article
Happy Little Elves
Media

Happy Little Elves

19y Matthew G. Nelson

Happy Little Elves

Apparently it's a good time to be an elf Read More

View article
Google Expands YouTube Ad Partner Program
Media

Google Expands YouTube Ad Partner Program

19y Zachary Rodgers

Google Expands YouTube Ad Partner Program

YouTube says "millions" of video views a week are now earning revenue for its partners. Read More...

View article
Verizon Gets Evil-er
Media

Verizon Gets Evil-er

19y Rebecca Lieb

Verizon Gets Evil-er

Net neutrality opponent Verizon is busy on other fronts in its efforts to break the Internet -- and to profit in the process. Last June, the broadband...

View article
Pop-Up Ads in E-Mail? Eeek!
Media

Pop-Up Ads in E-Mail? Eeek!

19y Rebecca Lieb

Pop-Up Ads in E-Mail? Eeek!

An e-mail confirmation of a booking made on Orbitz just generated a moment of cognitive dissonance. The first line of the message (and hence the "prev...

View article
Microsoft to Sell Ads on CNBC.com
Media

Microsoft to Sell Ads on CNBC.com

19y Enid Burns

Microsoft to Sell Ads on CNBC.com

Microsoft continues to grow its ad network, adding CNBC.com alongside inventory on Digg, Facebook and Piczo. Read More...

View article
AOL's Platform A Combines Tacoda, Network Sales Forces
Media

AOL's Platform A Combines Tacoda, Network Sales Forces

19y Zachary Rodgers

AOL's Platform A Combines Tacoda, Network Sales Fo...

Kathy Kayse will oversee sales for a combo of AOL-owned and Tacoda partner sites. Read More...

View article
Clearspring Unveils Widget Ad Network
Media

Clearspring Unveils Widget Ad Network

19y Fred Aun

Clearspring Unveils Widget Ad Network

Widget platform inks deals with big advertisers and publishers. Read More...

View article
In-Game Advertising Reaching New Levels
Media

In-Game Advertising Reaching New Levels

19y Andreas Roell

In-Game Advertising Reaching New Levels

How to get into the video-game advertising game. Read More...

View article
The Official 2008 Web 2.0 Buzzword Forecast
Marketing

The Official 2008 Web 2.0 Buzzword Forecast

19y Pete Blackshaw

The Official 2008 Web 2.0 Buzzword Forecast

"Search moptimization," "wombagging," "friendiligence," "World War 2.0," and other candidates for the 2008 lexicon. Read More...

View article
Playing the Game, Part 1
Media

Playing the Game, Part 1

19y Harry Gold

Playing the Game, Part 1

An interview with Massive CEO Cory Van Arsdale about in-game advertising. First in a two-part series. Read More...

View article
Top 10 Search Terms in 10 Categories, November 2007
Media

Top 10 Search Terms in 10 Categories, November 2007

19y Enid Burns

Top 10 Search Terms in 10 Categories, November 200...

The month's top search terms in 10 categories. Read More...

View article
IHT and Reuters Partner on New IHT Biz Section, Will Sell Ads Jointly
Media

IHT and Reuters Partner on New IHT Biz Section, Will Sell Ads Jointly

19y Zachary Rodgers

IHT and Reuters Partner on New IHT Biz Section, Wi...

The International Herald Tribune has entered a deal with Reuters to create an "enhanced financial news offering" on its print and Web properties Read ...

View article
NY Transit Authority's Webinar Falls Flat
Media

NY Transit Authority's Webinar Falls Flat

19y Rebecca Lieb

NY Transit Authority's Webinar Falls Flat

The New York Metropolitan Transit Authority's “ Public Engagement Webinar ” turned out to be the road to nowhere. The MTA's proposed fare hikes have b...

View article
MSN Adds Display Inventory to Mobile Portal
Media

MSN Adds Display Inventory to Mobile Portal

19y Matthew G. Nelson

MSN Adds Display Inventory to Mobile Portal

Paramount Pictures and Jaguar are first advertisers. Read More...

View article
Stumbling Upon Gaptidings in Action
Media

Stumbling Upon Gaptidings in Action

19y Enid Burns

Stumbling Upon Gaptidings in Action

Last week walking around Soho during lunch someone on a street corner asked, "Do you want to send a video holiday greeting?" I had a loose agenda of h...

View article
NYTimes.com Still Running Pop-ups
Media

NYTimes.com Still Running Pop-ups

19y Kate Kaye

NYTimes.com Still Running Pop-ups

Pop-ups don't get anywhere near the attention from the trade media or industry pundits and research firms the way they used to a few years ago Read Mo...

View article
2008 Outlook: No Sign of a Cooldown in Local Online Ads
Media

2008 Outlook: No Sign of a Cooldown in Local Online Ads

19y Fred Aun

2008 Outlook: No Sign of a Cooldown in Local Onlin...

Borrell researchers say growth projections are rosier than previous prediction. Read More...

View article
Execs & Accounts for December 10, 2007
Media

Execs & Accounts for December 10, 2007

19y Matthew G. Nelson

Execs & Accounts for December 10, 2007

Cossette Communications moves Quenneville to New York; Break.com names sales VP; Warner Home Video taps Viewpoint for rich media ads Read More...

View article
UK Tabloid The Sun Connects Print to Mobile
Marketing

UK Tabloid The Sun Connects Print to Mobile

19y Jack Marshall

UK Tabloid The Sun Connects Print to Mobile

The effort will make the newspaper more interactive, and enable more efficient ROI measurement for advertisers. Read More...

View article
Gap Takes to NYC Streets for Holiday Campaign
Media

Gap Takes to NYC Streets for Holiday Campaign

19y Enid Burns

Gap Takes to NYC Streets for Holiday Campaign

Yahoo powers a holiday promotion for the retailer with street teams around Manhattan and ads across the Yahoo network. Read More...

View article
1 804 805 806 807 808 1,702