Hitwise's competitive intelligence will include paid and organic search data on a weekly basis, upping the ante on panel-based services. Read More...
View articleA new mobile directory of public restrooms, MizPee, provides local advertisers with nearby consumers in need. Read More...
View articleYahoo reorganizes its Network Division; Organic tackles Marthapedia; AOL-owned AdTech hires for West Coast Read More...
View articleTo resolve a blocking problem with an Internet service provider, collect this information and have it at the ready before you make that phone call. Re...
View articlePrivacy advocates equate tracking an unspecified consumer online to a telemarketer calling consumers at home. Why that's misleading. Read More...
View articleBehavior targeting, personalization tactics work well for internal site search, but not so for Google, Yahoo, and MSN Live Search. Here's why. Read Mo...
View articleCreate a campaign that one person would find useful; start by analyzing traffic patterns and then taking a chapter out of Facebook's bottom-up approac...
View articleOnline dating sites are nothing new, but the latest site to go live has me amused not just because of its wacky kids looking for love, but for its ado...
View articleGoogle is looking to spice up its local business ad listings with a new user interface design called AdWords Local PlusBox Read More...
View articleProsecutors also have open investigations of ad networks and mobile carriers. Read More...
View articleIn three years, ZenithOptimedia predicts, online ads will comprise 11.5 percent of the total global ad spend Read More...
View articleHP and Wacom sign on for initial Graffiti Wall campaigns. Read More...
View articleCox, Charter, Comcast, Time Warner Cable customers will vote on the show via set-top boxes, and advertisers will measure their engagement. Read More...
View articlePredictability, technology conspire against a 50-year tradition. Read More...
View articleWeb-based platform's promise lies in streamlining the media research, selection, and request-for-proposal (RFP) processes. Read More...
View articleTo sustain mobile services' growth, users need content and services that are beneficial, enjoyable, and reliable. Read More...
View articleWorking with hundreds of different agencies spelled trouble ahead, trouble behind for DellÂ’'s Global Marketing VP Casey Jones Read More...
View articleSix Apart has sold blogging and community platform LiveJournal to SUP, a Russian concern that already runs LiveJournal's Russian version and has sever...
View articleFacebook has taken steps to ease privacy concerns about its Beacon consumer data sharing initiative, but many of the social net's own partners are war...
View articleAs TiVo adds new relationships with agencies and TV networks, the DVR platform's second-by-second data reporting tool gives advertisers a taste of acc...
View articleIdearc Media partners with TurnHere and Denver MultiMedia to access stable of videographers. Read More...
View articleAccording to data provided by Quantcast, the only Republican caAlso, contrary to what some may assume, Bill Richardson's site did not attract the most...
View articleThe company aims to inject more competition into the U.S. affiliate marketing arena. Read More...
View articleGood ratings on Web review sites are vital, says comScore/Kelsey Group report Read More...
View articleSci Fi Channel goes to Tribal DDB; Consorte steals execs from Univision; Massive plays Soccer. Read More...
View articleWork with a large international company offers some insights on optimizing search across borders. Read More...
View articleThis year, mobile proved itself to be the centerpiece of integrated marketing campaigns. Next year, integrated marketing will get even more interestin...
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